Marketing Systems Specialist

Posted Yesterday
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Greenville, SC, USA
In-Office
Junior
Fintech
The Role
The Marketing Systems Specialist optimizes marketing technology platforms and tools, ensuring data accuracy, and generating performance reports while supporting marketing workflows and processes.
Summary Generated by Built In

The Marketing Systems Specialist (MSS) focuses on the technical aspects of marketing, ensuring systems, data and tools are optimized for efficiency and effectiveness.

Responsibilities
  • Maintain and optimize marketing technology platforms, including CRMs, marketing automation tools and analytics dashboards.
  • Lead tool integrations to ensure data flow and functionality across systems.
  • Stay current on industry trends and recommend new tools to enhance operations.
  • Develop and implement best practices for using marketing technologies.
  • Streamline marketing workflows and processes.
  • Ensure data accuracy and consistency across systems.
  • Provide technical support and troubleshooting for marketing tools.
  • Generate reports on the performance of marketing technologies and campaigns.
  • Analyze data to identify areas for improvement and optimization.
  • Communicate technical issues and solutions effectively.
  • Other functions as needed.
Qualifications
  • High school diploma or equivalent.
  • Minimum of 2 years related experience, required. Mortgage experience, preferred.
  • Excellent communication skills, both verbal and written.
  • Ability to meet deadlines.
  • Maintain a team-oriented environment.
  • Adapt quickly to a rapidly changing environment. 
  • Exhibit excellent PC skills, including word processing, spreadsheets and presentation programs.
  • Display excellent time management, organizational and problem-solving skills.
  • Demonstrated ability to perform several complex tasks simultaneously and delegate effectively.
  • Demonstrated ability to interact effectively with branch, regional and corporate personnel, as well as the community at large.
  • Demonstrated judgment and decision-making ability.
  • Must be available to work all regularly scheduled hours.
  • Must be able to work overtime, as required.
  • Valid driver’s license and automobile liability insurance.

The above statements are intended to describe the general nature and level of work being performed by individuals in, or assigned to, the above position and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required, and may be changed at the discretion of the Company.

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The Company
HQ: Dallas, Texas
2,577 Employees
Year Founded: 1986

What We Do

Experience. Expertise. Extraordinary Results. PrimeLending, a PlainsCapital Company (NMLS: 13649), is a proven powerhouse in home lending, combining personal guidance and local expertise with fast service, more choices and the flexibility to meet homeowners’ unique needs. We’re a national home lender relentlessly focused on empowering our customers to boldly pursue their homeownership goals. Whether a borrower is looking to buy, refinance or renovate a home, the PrimeLending team can help them make smart home financing decisions and have a rewarding experience along the way. Along with our next level service, PrimeLending owns one of the most comprehensive suite of loan products in the industry, which includes renovation, refinancing, jumbo, FHA, VA, fixed-rate and adjustable-rate mortgage loans. We work alongside business partners, including real estate professionals and homebuilders, who trust us to get the job done on time and done right. Delivering on this promise for more than 30 years, we’re proud to consistently earn a 96% customer satisfaction rating and become our homeowners’ lender for life. Whether you are a homeowner or a business partner, we invite you to experience the PrimeLending difference today! Work at PrimeLending Ready to discover your best and unleash your unlimited potential? PrimeLending is always looking for doers, visionaries, entrepreneurs and leaders who welcome the challenge to find out how good they really are. If you’re a mortgage superstar primed to dominate your local market, contact us today or joinprimelending.com to learn how you can join our winning formula. For licensing information go to www.nmlsconsumeraccess.org https://www.primelending.com/legal-disclosures/licensing-disclosures Equal Housing Lender This site is not authorized by NY Dept of Fin Serv. No mortgage loan applications will be accepted through this site.

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