Marketing Support Specialist

Posted 4 Days Ago
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Abilene, TX, USA
In-Office
Junior
Insurance
The Role
Supports digital marketing services for funeral home clients by setting up accounts, managing paid advertising campaigns, coordinating custom content and video workflows, handling client support, researching trends, and assisting with social media and accounting systems. The role also maintains vendor relationships, develops marketing content, collaborates across teams, and completes tasks under guidance while building independent proficiency.
Summary Generated by Built In

Does this describe you?

Organized

Adaptable

Disciplined

Detail-Oriented

If so, let’s talk!!

We are seeking a motivated, detail-oriented individual to serve as a MARKETING SUPPORT SPECIALIST. This position is responsible for supporting and assisting sales executives, managers, client administrators, and funeral home clients. While staying up -to-date on the latest trends and techniques in the industry, you will frequently share your insight and ideas to help influence the success of the company(s) and the clients Funeral Directors Life serves.
Essential Duties/Responsibilities:

  • Set up new clients with digital marketing services in a timely manner
  • Create and manage paid advertising campaigns
  • Ensure all custom content and video production is being moved through workflows according to schedule
  • Handle customer support issues and calls for clients
  • Research latest digital marketing and social media trends and content
  • Create custom content and video production drafts
  • Assist with managing social network updates and accounting systems
  • Maintain relationships with third-party vendors
  • Participate in cross-training to learn the responsibilities, processes, and tools used across different roles within the team.
  • Work alongside experienced team members to observe workflows, practice tasks, and build proficiency.
  • Complete assigned tasks under guidance, progressing toward independent work as knowledge and skills develop.
  • Provide backup coverage and assist team members during absences, busy periods, or changing priorities.
  • Follow established procedures and quality standards to complete work accurately and meet deadlines.
  • Adapt to different assignments and collaborate with others to support team goals.
  • Assist with additional projects and responsibilities as assigned by leadership.

Qualifications: 

  • General business experience.
  • Knowledge of business plan development and marketing analysis
  • Clear and effective communication
  • Critical and Analytical thinking skills
  • Problem solving skills
  • Experience with Windows, Microsoft Office Suite, Facebook (and other social media platforms), Hootsuite, Zoom, and a variety of other browser-based tools. 
  • Basic knowledge of AI Tools


Education and Experience:
Required:

  • Education: Bachelor’s degree in marketing, Business, or a related field.
  • Experience: Marketing internship
  • Skills: Proficiency in Microsoft Office, Basic knowledge of marketing software, and familiarity with social media platforms.

Preferred:

  • Education: Additional certifications in digital marketing, social media marketing, or analytics (e.g., Google Analytics, HubSpot).
  • Experience: At least 1-2 years of experience in a marketing role.
  • Skills: Proficient in graphic design tools (e.g., Canva, Adobe Creative Suite) and experience with email marketing platforms (e.g., Mailchimp, Constant Contact). Strong analytical skills to interpret marketing data and generate reports.


About Funeral Directors Life

Funeral Directors Life, a subsidiary of Directors Investment Group (DIG), offers an award-winning workplace that is truly one-of-a-kind.

Funeral Directors Life is a full-service preneed insurance company. We help funeral directors grow their businesses and serve more families every year. With Funeral Directors Life’s preneed programs, at-need solutions, and marketing services, funeral owners and directors can start saving time, growing their businesses and increasing profitability in a rapidly changing marketplace.

DIG has been recognized with numerous workplace awards, including the 2025 Big Country’s Best Workplace, the prestigious FORTUNE magazine “Best Small & Medium Workplaces” List, the “Best Workplaces in Finance & Insurance” List, the “Best Workplaces for Millennials” List, and the “Best Workplaces in Texas” List. The company is also a winner of the top 100 “Best Companies to Work for in Texas,” published by Texas Monthly.

Based in Abilene, TX, DIG offers a unique corporate culture and benefits that our employees love! Founded on Christian principles of leadership through service, integrity, honesty, and respect, the company is dedicated to serving the funeral profession and helping funeral homes enhance their service to families in a rapidly changing marketplace. In fact, our mission is "to be known as the best, most-respected provider of service to the funeral industry."

So, what makes DIG such a great place to work? We apply these same principles to how we treat our employees: offering excellent compensation, a fun, friendly, and supportive work environment, and more benefits and perks than we can mention; including employer-paid health coverage, 401 (k) matching, life insurance, an on-site clinic, a 24-hour fitness center, free fresh fruit and beverages, a corporate university, book studies, and many personal growth opportunities for mind, body, and soul.

An Equal Opportunity Employer

Skills Required

  • Bachelor's degree in marketing, business, or a related field
  • Marketing internship experience
  • Proficiency in Microsoft Office
  • Basic knowledge of marketing software
  • Familiarity with social media platforms
  • Additional certification in digital marketing, social media marketing, or analytics, such as Google Analytics or HubSpot
  • At least 1-2 years of experience in a marketing role
  • Proficiency with graphic design tools such as Canva or Adobe Creative Suite
  • Experience with email marketing platforms such as Mailchimp or Constant Contact
  • Strong analytical skills for interpreting marketing data and generating reports
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The Company
HQ: Abilene, TX
338 Employees
Year Founded: 1981

What We Do

Funeral Directors Life Insurance Company is a life insurance and annuity company that provides funeral homes with funding for pre-paid funerals, helping them grow their businesses and increase profitability through online preplanning and funding tools.

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