Eastern Lift Truck Co.
Marketing Support Manager
Currently, we are seeking a Marketing Support Manager to join our Marketing team in our Upper Marlboro, MD location. This hybrid role will play a key role in coordinating marketing initiatives, customer events, sales promotions, business development projects, and O.E.M. partner programs across our organization. We offer tremendous opportunities for growth, competitive compensation and benefits for individuals who want a career with a great company that maintains a family feel!
A Day in the Life:
No two days are exactly alike. One day you may be coordinating a customer event at our Customer Experience Center, and the next you may be managing Salesforce updates, supporting a trade show, organizing marketing resources for internal teams, or helping develop customer success stories with our sales and O.E.M. partners. This role is ideal for someone who enjoys managing multiple projects, building relationships across departments, and helping ensure marketing initiatives are executed successfully. We are seeking a proactive team player who thrives in a collaborative environment and enjoys helping drive successful marketing initiatives across the company.
Main Duties:
Coordinate logistics and marketing support for trade shows, customer events, sponsorships, and community activities.
Serve as a backup resource for web and O.E.M. lead distribution activities.
Manage reports and enter updates from the sales team in Salesforce for business development campaigns.
Coordinate and support customer events at Eastern Lift's Customer Experience Center in Upper Marlboro, MD.
Partner with internal teams to coordinate promotional materials, event assets, presentations, and other marketing resources.
Introduce new hires to available marketing capabilities, resources, and request procedures.
Serve as the primary liaison between O.E.M., sales, and marketing teams to develop customer stories, case studies, and other promotional content.
Review marketing and advertising requests for audience fit, messaging, brand consistency, placement, and production needs.
Support O.E.M. partner marketing and co-op programs, industry applications, and related documentation.
Manage marketing project schedules, shared resources, reporting updates, and departmental documentation.
Provide general administrative and project support for marketing and sales initiatives as needed.
Requirements:
Strong organizational skills and attention to detail.
Clear written and verbal communication skills.
Experience with Microsoft Office 365, Salesforce (or similar CRM platforms), and business reporting tools.
Proactive, dependable, and service-oriented.
Ability to manage multiple priorities and collaborate effectively across departments.
Comfortable working independently and as part of a team.
Adaptable and willing to assist with a variety of projects.
Interested in learning and contributing to continuous improvement.
Preferred Qualifications:
Experience supporting trade shows, customer events, or sponsorship programs.
Bachelor's degree or equivalent professional experience in Marketing, Communications, Business, or a related field preferred.
Experience working in Salesforce or a similar CRM platform.
Experience coordinating cross-functional projects involving sales, marketing, and external partners.
Compensation:
Annual base salary: $65,000-$80,000. Final compensation will be based on experience, skills, and qualifications.
Benefits:
Medical, dental, vision, and prescription plan. 401k with partial company match, paid vacation and sick days, paid holidays, short- & long-term disability, and basic/supplemental life insurance policies.
Who is Eastern Lift Truck Co.?
Eastern Lift Truck Co., is a family-owned company, celebrating over 50 years strong. We provide sales, parts, rentals, and service in all areas of the Lift Truck, Material Handling and Allied product business.
At Eastern Lift Truck Co., we know that the employees are the ‘heart and soul’ of the company.
Find out more at: www.easternlifttruck.com
“Eastern Lift Truck Co. is an Equal Opportunity/Affirmative Action Employer including Disabled/Vets”
Skills Required
- Strong organizational skills and attention to detail
- Clear written and verbal communication skills
- Experience with Microsoft Office 365, Salesforce or similar CRM platforms, and business reporting tools
- Proactive, dependable, and service-oriented approach
- Ability to manage multiple priorities and collaborate across departments
- Ability to work independently and as part of a team
- Adaptability and willingness to assist with a variety of projects
- Interest in learning and contributing to continuous improvement
- Experience supporting trade shows, customer events, or sponsorship programs
- Bachelor's degree or equivalent professional experience in Marketing, Communications, Business, or a related field
- Experience working in Salesforce or a similar CRM platform
- Experience coordinating cross-functional projects involving sales, marketing, and external partners
What We Do
Eastern Lift Truck Co. is a family-owned material-handling equipment provider serving the Mid-Atlantic. It sells new and used forklifts and aerial lifts, offers rentals, parts, tires, and service, and supplies pallet racking and other warehouse products. The company also helps customers automate warehouses through robotics and technology-driven solutions, improving operational safety, efficiency, and productivity across many industries and business settings.
