With over 50 years of experience in the HVAC industry, Baymak operates with two production facilities on a 60,000 m² site in Istanbul. 🏭
As one of Turkey’s leading manufacturers, Baymak has a strong nationwide presence with nearly 500 dealers and over 2,100 sales points. Since 2013, Baymak has been a wholly owned subsidiary of BDR Thermea Group, a Netherlands-based global leader and one of Europe’s top three HVAC companies.
Together with BDR Thermea, we combine global expertise with local strength — all guided by the Group’s core values:
🤝 One Team | 🎯 Customer Focus | 🌱 Sustainable Future
At BAYMAK, we are looking for a dynamic Marketing Senior Specialist to strengthen our local commercial channel marketing activities. In this role, you will actively contribute to increasing brand awareness, enhancing customer experience, and supporting our sales teams with impactful campaigns and projects.
Key Responsibilities
Developing marketing plans aligned with global strategies and tailored to local market needs.
Plan and execute multi-channel campaigns across the full marketing mix (social media, email, content, and traditional channels), ensuring compliance
Localize and implement global marketing materials and initiatives.
Develop and execute marketing activities that drive demand, support sales, and increase customer loyalty.
Measure, analyse, and report on the performance of marketing activities (e.g., events, advertising, digital campaigns) and provide actionable insights.
Monitor and evaluate local market trends, customer/influencer behaviours, and competitor activities to identify new opportunities and adapt marketing strategies.
Collaborate and share best practices with global marketing and communications teams, particularly at Headquarters in the Netherlands.
Manage relationships with external vendors and agencies (e.g., printers, event agencies, creative partners).
Build strong connections with industry associations, stay updated on market developments, and represent BAYMAK where necessary.
To plan, design, and oversee all events and organizations for the relevant channel from start to finish.
Bachelor’s degree from Business, Marketing, or a related field.
Average 6-8 years of experience in marketing (B2B experience is a plus).
Fluency in English is a must.
Experience working with an international brand or company is highly desirable.
Solid understanding of brand and reputation management.
Market and customer segmentation knowledge.
Interest in the HVAC industry and/or industrial technology.
- Proven track record in executing successful marketing activities and campaigns.
Strong knowledge of digital marketing tools and platforms (SEO, CRM, email marketing, etc.).
Data-driven mindset with a passion for continuous improvement.
Excellent communication, stakeholder, and project management skills.
Adaptability to dynamic, fast-paced work environments.
Proactive, creative, and eager to develop and implement new projects.
A strong team player with outstanding collaboration skills.
Benefits
At Baymak, we believe that work should enrich your life—not just your calendar. Here’s how we support your well-being and motivation:
2 days of remote work per week to support your work-life balance
Annual shopping vouchers and monthly snack & beverage allowances
An extra day off on your birthday—because your special day matters
Comprehensive hybrid health insurance for you
Support packages for children, education, birth, marriage, and bereavement
A supportive work environment where you’re free to share your ideas
A company culture that values unity and collaboration with our #OneTeam mindset
A sustainable workplace that invests in your personal and professional growth
At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.
Top Skills
What We Do
We make the energy transition a reality. Our brands – trusted by installers and end-users in more than 100 countries in all European markets, Turkey and China – include Baxi, De Dietrich, Remeha, Brötje, Chappée and Baymak. We manufacture close to our customers in 14 different locations in nine countries. Our customers can choose from different technologies that allow them to reduce their carbon footprint while enjoying comfort in their homes. Our goal is to help bring the energy transition closer. Our connected and integrated technologies enable the global shift towards fully sustainable energy carriers, such as heat pumps, hybrid and hydrogen boilers, and we work to reduce carbon emissions from our operations, suppliers, and products.
