Marketing Strategy Manager

As the nation's largest community credit union, we begin every day focused on delivering superior financial products and services for our 1.3 million members and more than $30 billion in managed assets. Our work has an economic impact as we support our members' financial goals. We are unapologetic about being devoted to our members and the communities we serve. Our business is guided by our people helping people philosophy – which includes our team members. 
BECU has been in business for more than 85 years, driven by unwavering core values and a dedication to improving the communities we serve. While we have a rich history, the future of our company, accelerated by business and technology transformation, is even brighter. There's never been a better time to work for BECU.

To learn more visit becu.org/careers.

PAY RANGE

The Target Pay Range for this position is $110,900.00-$135,600.00 annually. The full Pay Range is $86,100.00 - $160,300.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.

BENEFITS

Employees and their eligible family members have access to a wide array of employee benefits, such as medical, dental, vision and life insurance coverage. Employees have access to disability and AD&D insurance. We also offer health care and dependent care flexible spending accounts, as well as health savings accounts, to eligible employees. Employees are able to enroll in our company’s 401k plan and employer-funded retirement plan. Newly hired employees accrue 6.16 hours of paid time off (PTO) on a per pay period basis based on hours worked (up to a maximum of 160 PTO hours per year) and receive ten paid holidays throughout the calendar year. Additional details regarding BECU Benefits can be found here.

IMPACT YOU'LL MAKE:

As the Marketing Strategy Manager at BECU, you will be the driving force behind member-centered marketing strategies that highlight the cooperative's benefits. Your role is pivotal in bridging marketing with internal business partners, ensuring that annual plans are managed and communicated effectively. You’ll dive deep into understanding key business drivers, analyzing market and industry trends, and translating these insights into actionable strategies. Your collaboration with the data & analytics team will allow you to develop in-depth analyses, fostering strong relationships with internal creative partners, digital marketing, and other key stakeholders. This is your opportunity to shape the narrative of BECU’s offerings and directly contribute to the growth and satisfaction of our members.

WHAT YOU'LL DO:

• Develop Annual Marketing Plans: Craft, update, and share comprehensive marketing plans for assigned products/services, ensuring alignment with business goals.

• Execute Strategic Initiatives: Design and implement strategic plans focused on product awareness, acquisition, utilization, and retention, while being accountable for achieving tangible results.

• Collaborate on KPI Tracking: Partner with product management and analytics teams to identify, monitor, and report key performance indicators related to your assigned products and services.

• Analyze Market Trends: Stay ahead of industry trends and competitive positioning. Use this knowledge to proactively develop proposals and tactics that align with BECU’s strategic goals.

• Guide Marketing Campaigns: Direct, maintain, and coordinate marketing campaign materials with the marketing team, ensuring quality and consistency in all initiatives.

• Prepare Communication Plans: Develop and implement communication plans that keep both project teams and member-facing staff informed about marketing campaign elements.

• Track and Report Campaign Results: Oversee, analyze, and report the outcomes of all campaigns, whether online, traditional, or direct-to-member.

• Lead Market Research Efforts: Initiate and participate in market and member research planning for your assigned products/services.

• Represent BECU: Act as a representative for BECU at trade events and informational activities, showcasing our products and services.

• Incorporate Member Feedback: Review and consider member feedback and suggestions to continually improve marketing program performance.

• Advise on Marketing Strategy: Maintain comprehensive knowledge of marketing strategies, budgets, and metrics. Use this expertise to advise product management staff effectively.

• Ensure Compliance: Keep up to date with all advertising compliance regulations relevant to Credit Unions on both national and state levels.

This isn’t just about ticking off tasks on a list. It's about making a significant, positive change in BECU’s journey, where your contributions are valued, and your growth is continually fostered.

WHAT YOU'LL GAIN:

• Strategic Impact: Be at the forefront of driving BECU’s marketing strategies, influencing the direction of our products and services.

• Collaborative Environment: Work alongside diverse teams across the organization, building relationships that enhance our member experience.

• Career Growth: Take on a role that not only challenges you but also provides the opportunity to grow your skills and advance your career.

• Innovation: Be part of an organization that values creative thinking and continuous improvement.

• Purpose-Driven Work: Contribute to a mission-centered organization where your work directly benefits the members of the cooperative.

QUALIFICATIONS:

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or equivalent work or education-related experience.

• Minimum 7 years of experience as a Product Marketing Manager or in a related role.

Desired Qualifications:

• Understanding of brand positioning and its relation to marketing strategies and tactics.

• CRM and life-cycle marketing experience.

• Proven project management skills with the ability to manage multiple projects and deliverables.

• Excellent written and presentation skills, including experience in developing and delivering presentations.

• Strong business acumen with the ability to research and provide innovative business and competitive analytics.

• Ability to lead and inspire cross-functional teams, build relationships, and negotiate effectively.

• Strong knowledge of BECU’s products, services, policies, procedures, and culture.

• Advanced degree in Marketing or a related field.

JOIN THE JOURNEY

Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributions don’t just fill a role but fuel the growth and success of BECU? This is more than a job – it’s a chance to elevate your career, skills, and future, all while contributing to the robust technological landscape of BECU.

Embrace the opportunity to grow with us. Apply now, bring your expertise to the table, and let’s achieve excellence together at BECU. Your journey of influence, innovation, and impactful contribution starts now. #BECU #YourGrowth #BECUJourney

EEO Statement:

BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.