Marketing Strategist

Posted Yesterday
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Portsmouth, NH, USA
In-Office
Entry level
Software
The Role
Develop and execute integrated marketing programs for Paymode and Bottomline to generate pipeline, accelerate revenue, strengthen market awareness, and improve customer engagement. Analyze campaign and customer data, optimize marketing investments, champion AI-enabled workflows, personalize audience strategies, conduct testing, and collaborate with sales, product, marketing, analysts, and influencers.
Summary Generated by Built In
Why Choose Bottomline?

Are you ready to transform the way businesses pay and get paid? Bottomline is a global leader in business payments and cash management, with over 35 years of experience and moving more than $16 trillion in payments annually. We're looking for passionate individuals to join our team and help drive impactful results for our customers. If you're dedicated to delighting customers and promoting growth and innovation - we want you on our team!

The Role

As a Marketing Strategist, you will help drive growth across our North American business. In this role, you will develop and execute integrated marketing programs that generate pipeline, accelerate revenue, and strengthen market awareness for Paymode, Bottomline's business payments network.

We're looking for a strategic, data-driven marketer who embraces emerging technologies, including AI and automation, to improve marketing performance, streamline execution, and enhance customer engagement. You'll partner closely with sales, product, marketing, and leadership teams to build programs that deliver measurable business results.

Success in this position will be measured by marketing's contribution to pipeline, revenue, customer engagement, and overall return on investment.

What You'll Do:

Drive Revenue Growth

  • Develop and execute marketing programs that generate qualified pipeline and support revenue growth.
  • Analyze campaign performance and customer insights to improve conversion rates and marketing effectiveness.
  • Identify opportunities to increase efficiency and scale through automation and AI-powered solutions.

Lead Marketing Innovation

  • Champion the adoption of AI and emerging technologies across marketing initiatives.
  • Implement tools and workflows that enhance campaign execution, content creation, audience targeting, and performance measurement.
  • Establish scalable processes that reduce manual effort and improve speed to market.

Optimize Marketing Investments

  • Leverage analytics and performance data to guide marketing strategy and budget allocation.
  • Continuously evaluate channel performance and recommend investment decisions that maximize business impact.
How You'll Make an Impact:

Strategic Marketing Programs

  • Develop innovative demand generation and brand awareness programs that support growth objectives for Paymode and Bottomline's broader payments business.

AI & Marketing Technology

  • Design and optimize AI-enabled workflows and tools that support:
    • Campaign planning and execution
    • Content development and repurposing
    • Audience segmentation and targeting
    • Sales enablement
    • Competitive intelligence
    • Event marketing
    • Customer research and voice-of-customer initiatives
    • Marketing analytics and reporting

Customer & Market Insights

  • Leverage market research, analytics, and technology to identify customer needs, industry trends, buying behaviors, and growth opportunities.

Segmentation & Personalization

  • Develop targeted marketing strategies that improve audience engagement and create more personalized customer experiences.

Industry Influence

  • Partner with industry analysts and influencers to strengthen Bottomline's position within the payments, treasury, and financial automation markets.

Testing & Optimization

  • Promote a culture of experimentation by continuously testing and optimizing messaging, channels, programs, and customer experiences.

We welcome talent at all career stages and are dedicated to understanding and supporting additional needs. We're proud to be an equal opportunity employer, committed to creating an inclusive and open environment for everyone.

Bottomline Technologies Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bottomline Technologies and has not been reviewed or approved by Bottomline Technologies.

  • Healthcare Strength — Comprehensive medical, dental, vision, and mental‑health/EAP coverage is available, with recent changes to U.S. medical partners intended to improve access and value.
  • Leave & Time Off Breadth — Paid holidays, sick time, bereavement, generous PTO, and parental/family medical leave are included and positioned as core parts of the offering.
  • Retirement Support — A 401(k) program is provided, with indications of employer match supporting longer‑term savings.

Bottomline Technologies Insights

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The Company
HQ: Portsmouth, NH
5,395 Employees
Year Founded: 1989

What We Do

Bottomline (NASDAQ: EPAY) makes complex business payments simple, smart, and secure. Corporations and banks rely on Bottomline for domestic and international payments, efficient cash management, automated workflows for payment processing and bill review, and state of the art fraud detection, behavioral analytics and regulatory compliance solutions. Thousands of corporations around the world benefit from Bottomline solutions. Headquartered in Portsmouth, NH, Bottomline delights customers through offices across the U.S., Europe, and Asia-Pacific.

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