Marketing Strategist - State National

What part will you play? If you’re looking for a place where you can make a meaningful difference, you’ve found it. The work we do at Markel gives people the confidence to move forward and seize opportunities, and you’ll find your fit amongst our global community of optimists and problem-solvers. We’re always pushing each other to go further because we believe that when we realize our potential, we can help others reach theirs. 

Join us and play your part in something special!

The Marketing Strategist will develop and implement comprehensive marketing plans that support the goals of Program Services, Sales, Client Service, and Innovation/Strategy. They will collaborate with these departments to support Marketing Objective & Key Results (OKRs), Key Performance Indicators (KPIs), tracking performance to measure the success of their initiatives. Additionally, this role will serve as a liaison between Marketing and these departments, ensuring effective communication and coordination for successful campaign execution.

ESSENTIAL FUNCTIONS

Responsibilities Include but not limited to:

• Create marketing campaigns for assigned departments and divisions
  • Includes lead generation, retention, and attrition campaigns and coordination of partnership marketing deliverables
  • Project management campaigns from creation to execution
  • Come up with creative ideas and guidance for marketing collateral [Develop innovative marketing collateral ideas and concepts]
• Collaborate with Marketing to leverage omnichannel marketing tools to generate leads for sales
• Identify new marketing tools and strategies to generate awareness and brand exposure for products
• Monitor marketing campaign effectiveness and create measurement scorecards
• Contribute to strategic solutions and come up with tactical execution ideas
• Prepare Sales Requests for Proposals (RFPs)
• Execute on assigned Marketing OKRs and KPIs to support the Marketing department’s goals
• Responsible for researching and recommending industry events, placement and sponsorship opportunities
• Collaborate with the Content Marketing Specialist to define and track event data metrics.
• Create event lead generation strategies
• Create and execute lead engagement tracking, monitoring processes and reporting
• Monitor marketing finance/banking trends and competitor marketing strategies
• Collaborate within own department and outside departments to develop key messages and content for assets, client correspondence and other communication vehicles as needed
• Build emails and make website updates whenever necessary, as well as coordinate with the Digital Specialist
• Manage marketing budget when applicable

QUALIFICATIONS

Knowledge & Skills

• Detail-oriented and accuracy focused
• Ability to time manage, prioritize and manage tasks to meet or beat deadlines on assignments
• Team player and collaborator cross-functionally with SNC and Markel
• Will need to gain a solid understanding of Marketing department technology stack, Dynamic CRM, and other company systems, workflows, and guidelines for assigned product lines
• Strong communicator with project management skills
• Ability to interpret OKRs and KPI’s and make adjustments to projects/campaigns accordingly
• Knowledge of design principles/programs (Adobe Creative Suite and Canva) is a plus

EDUCATION/EXPERIENCE

• Bachelor's degree required
• Minimum 3+ years’ work experience, marketing experience preferred. Insurance experience a plus. Master’s degree is a plus
• 3-5 years of business-to-business (B2B) marketing experience preferred
• 3-5 years of experience tracking/using marketing analytics
• Vendor management experience preferred

WORK CONDITIONS

• Office Environment, standing and sitting for extended periods of time.
• Ability to lift up to 25 pounds

OTHER

• Regular exposure to confidential and proprietary information.

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US Work Authorization

• US Work Authorization required. Markel does not provide visa sponsorship for this position, now or in the future.