Marketing Strategist - Paid Search

The highest-level individual contributor role that is responsible for managing and optimizing paid search campaigns, staying up to date with latest technology and best practices of digital marketing, and managing digital marketing channels independently. This role requires making day-to-day optimization decisions that impact significant budgets while leveraging ROI and KPI measurements to drive results.
The role requires a detail-oriented and strategic thinker with exceptional communication skills and a strong background in paid search and analytics. The Digital Marketing Strategist – Paid Search brings extensive marketing/program development expertise and relies on high degree of business acumen to determine what data and analytics are required to drive key business decisions, recommendations and to continuously improve marketing outcomes. Additionally, this individual will collaborate with cross-functional teams on projects, work streams, and initiatives to achieve organizational goals and continuously improve marketing performance.

Job Duties and Responsibilities

• Leads large and complex marketing programs and initiatives that drive conversion. Leverages extensive experience to drive strategic development that aligns with key corporate strategies and goals.

• Works directly with digital and media agencies and internal execution staff to manage paid search campaigns by guiding, developing, executing, and optimizing strategies across platforms such as Google and Microsoft Ads to meet KPIs and drive ROI.
• Develop trusted relationships with key internal stakeholders to collaborate and influence across the organization contributing to the development of consumer offers that attract target segments, drive growth and increase loyalty.
• Collaborate with internal teams, including analytics, integrated planning, creative, and compliance, to align strategies while ensuring accuracy and organization in campaign setups, documentation, and reporting for seamless execution and compliance.
• Continuously seeks ways to leverage technology, analytical tools, and agency resources to optimize campaign effectiveness and maximize results.

• Analyze and report campaign performance using analytics tools, providing actionable insights, and delivering clear, data-driven presentations to stakeholders.

• Stay informed of industry trends and advancements, applying insights to innovate and enhance paid search strategies.

• Supports and/or develops an environment in which Thrivent employees and colleagues are focused on continuous improvement, exceptional employee engagement, and an unwavering commitment to our clients. Shapes and/or supports a culture that represents the Thrivent purpose, promise and values, ensuring that Thrivent’s trust and reputation remain strong with its clients.

• Models Thrivent’s leadership competencies – model the way, rally the team and deliver outcomes by demonstrating resiliency, working together to make the best decisions, and holding yourself and others accountable. 

• Conduct research on competitors, market trends, and customer behaviors to gather actionable insights and continuously improve marketing outcomes.

Required Job Qualifications

• 7-10 years of marketing or related experience.
• College degree in marketing or related field; masters a plus but not required.
• Expertise in Paid Search/SEM (Google/Microsoft)
• Excellent communication and presentation skills
• Exceptional customer service mindset.
• Detailed-oriented and demonstrates strong project management and collaboration skills
• Proficiency with digital channel management and execution tools including ad platforms such as Google Ads, Microsoft, SA360, Meta, Customer Data Platforms, Campaign Orchestration (e.g., Adobe Campaigns, or other), Marketing Automation Platform (e.g., Salesforce Marketing Cloud or other), Email Service Provider (e.g., Unica or other)
• Applies a development mindset to stay current with digital marketing trends and advancements and implement next generation strategies within existing marketing solution ecosystem.
• Strategic partner with strong analytical and problem-solving skills

Preferred Qualifications

• Progressive relevant digital channel management experience in digital marketing within financial services or relevant industry
• Ability to manage up/down and across a large organization.

Pay Transparency

Thrivent’s long-term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose. We accomplish this by offering a wide variety of market competitive compensation programs to attract, reward, and retain top talent. The applicable salary or hourly wage range for this full-time role is $102,023.00 - $138,032.00 per year, which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important.

Thrivent is unique in our commitment to helping people to be wise with money and live balanced and generous lives. That extends to our benefits.

The following benefits may be offered: various bonuses (including, for example, annual or long-term incentives); medical, dental, and vision insurance; health savings account; flexible spending account; 401k; pension; life and accidental death and dismemberment insurance; disability insurance; supplemental protection insurance; 20 days of Paid Time Off each year; Sick and Safe Time; 10 paid company holidays; Volunteer Time Off; paid parental leave; EAP; well-being benefits, and other employee benefits. Eligibility for receipt of these benefits is subject to the applicable plan/policy documents. Thrivent’s plans/policies are subject to change at any time at Thrivent’s discretion.

Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.

Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to [email protected] or call 800-847-4836 and request Human Resources.