Job Summary
Togetherwork provides Software-as-a-Service solutions to a variety of communities and businesses. We are looking for an amazing, data-driven marketer in the B2B SaaS space. You will be responsible for attracting site traffic through social media and events, converting that traffic into qualified leads, and optimizing those leads to close into customers. You will lead our Petcare vertical solution social media presence, including strategy and engagement, and manage webinars and the trade show experience.
Responsibilities
- Grow marketing-qualified leads and increase brand perception by converting organic social media traffic.
- Design and implement social media strategy and content calendar to align with business goals.
- Generate, edit, publish and share engaging content daily (e.g., original text, photos, videos, blog content, etc.).
- Collaborate with other teams, like support, sales and product to create content, webinars and how to videos.
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
- Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
- Design and create social media graphics, gifs and videos with Canva.
- Research, plan and oversee trade show operations.
- Serve as Trade Show Booth Captain by attending 2-3 shows a year.
- Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
- Monitor and maintain data quality within the marketing database.
- Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
- Assist in strategy calls to discuss lead generation performance versus forecast and discuss strategies to achieve goals.
- Work alongside all departments including sales and product to meet and exceed KPIs by creating exciting new marketing opportunities.
- Deliver weekly and monthly reporting to the management team and actively monitor the contribution of marketing to the overall revenue targets.
Requirements
- Four-year degree in marketing or a related field
- 5+ years of successful B2B lead generation experience with track record of being accountable to lead generation goals
- Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
- Strong demonstration of a “test, measure, learn” mentality
- Proficiency in marketing automation systems (like HubSpot) and integrating those systems with other technologies.
- Strong ability to learn new platforms (e.g., Salesforce, HubSpot, Facebook ads, etc.)
- Excellent communication (written and verbal) and organizational skills
- Ability to strategize and present opportunities
- Eagerness to drive growth
- Ability to manage multiple projects at the same time in a fast-paced environment
Employee Referral Bonus
This position is eligible for a $1,000 employee referral
Access Referral Form Here
Salary Range
US Remote: $70,000 - $80,000 USD per year + bonus
Top Skills
What We Do
Togetherwork is building the leader in Group Management Software and Payments by bringing together companies serving a wide variety of groups – from Home Owners Associations to Sports Leagues to Cultural Institutions to Summer Camps.
We are building on the foundation of OmegaFi, the 25-year leader in providing software and payments services to fraternities and sororities. Recent acquisitions include summer camp, scouting and museum and zoo management software companies.
We are actively looking for successful companies to join Togetherwork and help us build the future. Please contact [email protected] for more information.
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