Drive measurable business growth through data-driven marketing strategy, market intelligence, and cross-functional leadership. This role owns strategic direction from insight to execution, ensuring marketing investments deliver clear ROI and align with revenue objectives.
Key ResponsibilitiesStrategy & Business Impact
Lead market research and competitive intelligence to inform positioning, messaging, and go-to-market strategy
Define campaign strategies, objectives, and success metrics aligned with company growth goals
Own budget planning, forecasting, and ROI analysis to optimize marketing spend
Translate performance data into actionable insights and strategic recommendations
Correlate marketing performance with sales data to demonstrate pipeline and revenue impact
Execution & Performance
Establish and monitor performance metrics, dashboards, and reporting frameworks
Continuously optimize campaigns based on analytics and test-and-learn insights
Manage vendor and agency relationships to ensure quality, efficiency, and accountability
Leadership & Collaboration
Manage and mentor a Junior Marketing Analyst and Marketing Coordinator
Provide clear priorities, coaching, and performance feedback to build a high-performing team
Partner cross-functionally with Sales, Finance, and Product to align strategy and execution
40% Strategic Leadership and Planning
30% Campaign Strategy and Execution
20% Team Management and Development
10% Analytics, Optimization, and Reporting
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What We Do
Sprout is a rapidly growing SaaS company aimed to create paradigm-changing solutions for the Philippines. Our goal is to help small, medium-sized, and large enterprise Philippine businesses grow through our suite of backend solutions that address end-to-end HR challenges - especially with the new normal of hybrid work we are all experiencing. With over 1,000 clients across a number of industries, and with a leadership position in the BPO market, Sprout is uniquely qualified due to our laser focus and keen understanding of the intricate nuances of Philippine HR. The Sprout Ecosystem, a comprehensive and effective cloud-based People Platform, is a powerful and completely secure solution that not only allows companies to manage all their HR in one place, with one employee user interface and open API to leverage other enterprise data but also gives invaluable analytics that aid in better enterprise-wide decision-making. Our team is all about individuals who genuinely want to make things better for Filipinos, and actually have the courage to do something about it. We believe that local talent, combined with diverse international talent, united by a common passion and core values, are not just able to build world-class products, but are also able to ignite digital transformational change that will revolutionize a whole economy.
