At Air Products, our purpose is to bring people together to reimagine what’s possible, collaborate and innovate solutions to the world’s most significant energy and environmental sustainability challenges. Grow with us as we embark on building tomorrow together by being the safest, most diverse and most profitable industrial gas company in the world.
Reimagine What’s Possible
PURPOSE
The Marketing Specialist executes tactical and strategic marketing initiatives to drive lead generation, enhance brand awareness, and support market expansion. The primary objective is to achieve company growth and profitability targets. This role requires effective collaboration with internal teams and external stakeholders to ensure successful marketing execution across multiple channels and regions.
PRINCIPAL ACCOUNTABILITIES
Tactical Marketing
Generate leads using diverse channels, including external project databases (e.g., BCI) and Google Ads.
Qualify and nurture leads, coordinating closely with the commercial team.
Maintain and monitor the competitor account database.
Organize and execute local seminars and exhibitions in partnership with commercial and Asia Marketing and Comms teams.
Identify and implement new opportunities for local market communications.
Engage actively with industry associations, government agencies (e.g., MIDA), and state authorities.
Continuously update local market intelligence.
Support customer experience initiatives, such as surveys.
Strategic Marketing
Conduct market research and analysis by industry, product, and application.
Support market entry into new countries or regions (e.g., Vietnam, East Malaysia, Philippines).
Assist in evaluating new projects, including onsite plants or franchise development, by providing marketing assumptions on volume, pricing, market conditions, and market sizing.
MINIMUM REQUIREMENTS AND QUALIFICATIONS
Bachelor’s Degree in Marketing, Business Administration, or a related field.
Minimum 5 years’ experience in marketing, sales, or customer interface roles.
Strong experience in leads generation, engagement with government officers and market research.
Proficiency with Google Ads and market databases.
Demonstrated expertise in both tactical and strategic marketing.
Strong analytical and research capabilities.
Excellent communication and stakeholder engagement skills.
We are the world’s largest hydrogen producer with over 80 years of industrial gas experience. We are hydrogen and industrial gas experts delivering safe, end-to-end solutions, investing in real, clean energy projects at scale, and driving the industry forward to generate a cleaner future.
At Air Products, we work in an environment where we put safety first, diversity is essential, inclusion is our culture, and each person knows they belong and matter. To learn more, visit About Air Products.
Skills Required
- Bachelor's Degree in Marketing, Business Administration, or related field
- Minimum 5 years' experience in marketing, sales, or customer interface roles
- Strong experience in lead generation, government engagement, and market research
- Proficiency with Google Ads and external market/project databases (e.g., BCI)
- Demonstrated expertise in both tactical and strategic marketing
- Strong analytical and research capabilities
- Excellent communication and stakeholder engagement skills
What We Do
Air Products (NYSE:APD) is a world-leading industrial gases company in operation for over 80 years focused on serving energy, environmental, and emerging markets. The Company has two growth pillars driven by sustainability. Air Products’ base business provides essential industrial gases, related equipment and applications expertise to customers in dozens of industries, including refining, chemicals, metals, electronics, manufacturing, and food. The Company also develops, engineers, builds, owns and operates some of the world's largest clean hydrogen projects supporting the transition to low- and zero-carbon energy in the heavy-duty transportation and industrial sectors. Additionally, Air Products is the world leader in the supply of liquefied natural gas process technology and equipment, and provides turbomachinery, membrane systems and cryogenic containers globally. The Company had fiscal 2023 sales of $12.6 billion from operations in approximately 50 countries and has a current market capitalization of about $65 billion. Approximately 23,000 passionate, talented and committed employees from diverse backgrounds are driven by Air Products’ higher purpose to create innovative solutions that benefit the environment, enhance sustainability and reimagine what's possible to address the challenges facing customers, communities, and the world.
