The Role
Lead the groups digital marketing strategy, execute and optimize campaigns to drive engagement and revenue, build performance dashboards, support stakeholders (webinars, content), develop targeted programs to convert prospects to sales, maintain digital content, and create a stakeholder knowledge base.
Summary Generated by Built In
- Taking ownership of our group's digital marketing strategy.
- Establishing and maintaining positive relationships with all stakeholders.
- Supporting internal stakeholders on marketing activity (such as webinars) and providing recommendations on how to increase the effectiveness.
- Utilize a broad mix of digital marketing / campaign tactics to drive measurable engagement and revenue growth.
- Report regularly on program performance, build dashboards that track performance.
- Consistently test, iterate, and optimize marketing programs with the goal of improving performance and informing the development of future initiatives.
- Developing targeted programs and campaigns that help commercial teams move prospects and customers from demand to lead to sales opportunities.
- Align with teams across the group to organize campaigns at the country level and achieve shared business outcomes.
- Proposing suitable improvements to enhance/optimize our digital presence.
- Ensure group digital content is consistently up to date.
- Creating a knowledge base to educate stakeholders on the resources available and the various procedures to obtain support from the digital team.
Requirements
- Minimum 5+ year experience in similar role.
- Track record of launching successful marketing campaigns with measurable KPI.
- Strong content marketing & SEM experiences at both the strategic and tactical level.
- Ability to translate customer insights into marketing activities that achieve tangible results.
- Strong analytical and problem-solving skills, including the ability to synthesize quantitative and qualitative business insights about various digital marketing programs for customer engagement and sales growth.
- BA/BS, Marketing, eCommerce, Business Administration, or related degree is a plus.
- Highly organized and detailed oriented, able to handle diverse instances and working under strict timelines in collaboration with the cross-functional matrix organization.
- Strong written and communication skills to influence internal and external stakeholders.
- Proficient in Microsoft Office 365 – specifically, PowerPoint, Excel & project management skills.
- A team player with a can-do attitude with the ability to work proactively and independently.
- Acts with urgency, seeks new ideas, and is always able to suggest alternatives when faced with obstacles.
- Ability to work well under pressure and have excellent interpersonal and communication skills.
- Demonstrates strong personal ethics and a sense of purpose.
- Willingness to learn and explore new trends and technology.
Skills Required
- Minimum 5+ years experience in a similar role.
- Proven track record launching marketing campaigns with measurable KPIs.
- Strong content marketing experience at strategic and tactical levels.
- Strong SEM experience.
- Ability to translate customer insights into effective marketing activities.
- Strong analytical and problem-solving skills; synthesize quantitative and qualitative insights.
- BA/BS in Marketing, eCommerce, Business Administration, or related degree.
- Highly organized and detail oriented; ability to work under strict timelines in cross-functional matrix.
- Strong written and communication skills to influence stakeholders.
- Proficient in Microsoft Office 365, specifically PowerPoint and Excel; project management skills.
- Team player with proactive, independent work style and can-do attitude.
- Ability to act with urgency, suggest alternatives, and handle obstacles.
- Ability to work well under pressure with excellent interpersonal skills.
- Demonstrates strong personal ethics and a sense of purpose.
- Willingness to learn and explore new trends and technology.
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The Company
What We Do
Biomed Global is a leading total solution provider in the biomedical and life sciences industry, operating across Southeast Asia. The company provides a holistic range of innovative medical solutions and cutting-edge biomedical technologies spanning research, development, and clinical applications. Its mission is to advance healthcare standards and facilitate medical breakthroughs by bringing together leading-edge medical solutions and expert support to enrich lives.
