Are you a creative and strategic marketing professional with expertise in branding, market penetration, and strategy? A leading provider of premium interior solutions is looking for a bilingual Arabic-English speaking Marketing Specialist to drive brand growth and execute high-impact marketing campaigns in Dubai.
Your Key Responsibilities:Brand & Marketing Strategy
Develop and implement marketing strategies that enhance brand positioning and market reach.
Conduct market research and competitive analysis to identify growth opportunities.
Drive brand consistency across all channels, ensuring alignment with business objectives.
Digital & Traditional Marketing
Manage social media, digital marketing, and advertising campaigns to increase engagement and sales.
Work on SEO, content marketing, and email marketing to strengthen the brand’s online presence.
Develop and oversee marketing collateral, brochures, and promotional materials.
Market Penetration & Expansion
Execute targeted campaigns to enhance brand visibility and customer acquisition in key markets.
Identify and implement partnerships, sponsorships, and influencer collaborations to expand reach.
Support the sales team with marketing initiatives, product promotions, and customer engagement strategies.
Events & Brand Activation
Plan and manage industry events, exhibitions, and trade shows to showcase products and solutions.
Develop marketing strategies that enhance B2B and B2C engagement.
Performance Analysis & Reporting
Track and analyse marketing campaign performance, optimising strategies based on data insights.
Monitor customer trends, feedback, and buying behaviour to refine marketing efforts.
Qualifications & Experience
Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
Experience: 3–5 years in core marketing, branding, and market strategy, ideally in interior solutions, building materials, or retail industries.
Industry Knowledge: Strong understanding of market penetration strategies and branding techniques.
Skills & Attributes
Bilingual – Fluency in Arabic & English is a must.
Proven experience in brand positioning, campaign execution, and marketing analytics.
Strong knowledge of digital marketing, social media management, and content creation.
Ability to develop creative marketing strategies that drive business growth.
Excellent communication, project management, and analytical skills.
Skills Required
- Bachelor's degree in Marketing, Business Administration, or related field
- 3-5 years' experience in core marketing, branding, and market strategy
- Experience in interior solutions, building materials, or retail industries (preferred industry fit mentioned)
- Fluency in Arabic and English (bilingual required)
- Proven experience in brand positioning, campaign execution, and marketing analytics
- Strong knowledge of digital marketing, social media management, content creation, SEO, and email marketing
- Ability to develop creative marketing strategies and support sales with promotional initiatives
- Excellent communication, project management, and analytical skills
What We Do
The People Sort is a leading HR consultancy dedicated to transforming organizations through innovative human resources solutions. They provide expert services in talent management, coaching, mentoring, and digital transformation for individuals, startups, and multinational corporations. Their mission is to redefine the future of work by unlocking the full potential of every individual and fostering a culture where passion meets productivity.
