Sr. Specialist Marketing - Growth

Reposted 4 Days Ago
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Dubai, ARE
In-Office
Senior level
Information Technology
The Role
Leads regional growth marketing for Quick Commerce across eight countries. Owns CRM and performance marketing strategy, campaign lifecycle management, incentive programs, experimentation, A/B testing, data analysis, dashboards, and operational workflows. Develops scalable playbooks, optimizes budget efficiency, supports market strategy, and aligns cross-functional teams around measurable customer growth.
Summary Generated by Built In
Company Description

Talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

Seeking an experienced, data-driven growth marketer to help 8 countries achieving Quick Commerce (QC) success on Talabat platforms. The User Growth marketing senior specialist will oversee the development, management and execution of marketing campaigns that help countries understand and adopt strategies that will improve budget efficiency in all user lifecycles while not compromising on growth potential. 

 

WHAT’S ON YOUR PLATE?

  • Campaign Lifecycle Management: Own each stage of the growth campaign lifecycle - ideation, execution, performance analysis, and iteration, ensuring continuous improvement with every cycle.

  • CRM & Performance Marketing Ownership: Own the CRM and performance marketing strategy for the region, setting the direction across channels (push, email, SMS, paid social, programmatic, SEM, etc.) and ensuring they work together as one coherent growth engine rather than in silos. Balance channel-level strategy with overall budget efficiency and consistency of customer experience.

  • Experimentation & Testing: Design and analyze A/B tests and experiments across campaigns and incentive strategies. Define hypotheses, success metrics, and minimum sample sizes. Interpret results and translate findings into actionable next steps.

  • Marketing Strategy Support: Contribute to the development of regional marketing strategies by conducting market analysis, benchmarking, and building business cases for new opportunities. Help define scope and gain cross-functional alignment for initiatives tailored to each country's growth stage.

  • Incentive Strategy: Lead the consumer incentive front by developing and executing tailored strategies based on market trends, competitive dynamics, and customer segmentation. 

  • Data Analysis & Dashboards: Build, maintain, and interpret growth dashboards to inform campaign decisions and report on performance. Deep-dive into data to uncover insights, and translate them into clear recommendations for leadership and country teams.

  • Operational Excellence: Design and implement scalable workflows for campaign execution, from brief to launch, that reduce manual effort and improve turnaround time. Build reusable templates, playbooks, and automation where possible to optimize the balance between growth impact and speed of delivery.

  • Knowledge Management & Best Practices: Serve as the team's point of contact for evolving growth playbooks and best practices. Document changes, train cross-functional partners, and ensure new approaches are adopted in live campaigns.

 

WHAT DID WE ORDER?

  • At least 5 years of professional experience, with hands-on background in marketing channels, consulting, or finance 

  • A passion for data and comfort with numbers, coupled with experience in quantitative data analysis, measurable insights, and experiments. Proficiency in SQL is a plus

  • Proven experience managing multiple marketing channels, with solid working knowledge of CRM and performance marketing channels and how they fit together in a full-funnel strategy.

  • Demonstrate ability to build and optimize rigorous processes, finding scalable solutions and championing operational excellence

  • Customer-centric mindset, thriving in a fast-paced environment, and comfortable working with multiple stakeholders

Skills Required

  • At least 5 years of professional experience
  • Hands-on experience with marketing channels, consulting, or finance
  • Experience with quantitative data analysis, measurable insights, and experiments
  • Proficiency in SQL
  • Experience managing multiple marketing channels
  • Working knowledge of CRM and performance marketing channels within a full-funnel strategy
  • Ability to build and optimize rigorous, scalable processes
  • Customer-centric mindset and ability to work in a fast-paced environment
  • Ability to work effectively with multiple stakeholders

Delivery Hero Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Delivery Hero and has not been reviewed or approved by Delivery Hero.

  • Wellbeing & Lifestyle Benefits — Wellbeing and everyday support include on-site gym access in Berlin, discounted sports memberships, commuter help, and food vouchers, with hybrid flexibility enhancing day-to-day experience. Feedback suggests these lifestyle perks meaningfully bolster the total package for many corporate roles.
  • Healthcare Strength — Mental health and preventive care are emphasized through an Employee Assistance Program, a Headspace subscription, and on-campus health check-ups, with guidance for navigating healthcare in Germany. Some locations also highlight private health insurance, adding depth to the health offering.
  • Equity Value & Accessibility — Ownership programs feature an employee stock purchase plan with a matching component, and equity is common across corporate roles. Feedback suggests this accessible equity can be a notable part of total compensation in key hubs.

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The Company
HQ: Berlin
32,902 Employees

What We Do

As the world’s leading local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in over 70+ countries worldwide, powered by tech but driven by people. As one of Europe’s largest tech platforms, we enable ambitious talent to deliver solutions that create impact within our ecosystem. We move fast, take action and adapt. No matter where you’re from or what you believe in, we build, we deliver, we lead. We are Delivery Hero

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