Marketing Specialist

Reposted 20 Days Ago
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Santa Ana, CA, USA
Hybrid
Senior level
Food
The Role
The Marketing Specialist will develop and implement strategies, manage social media, execute campaigns, and analyze performance to enhance brand engagement in the food service industry.
Summary Generated by Built In
As a Marketing Specialist, you will play a crucial role in developing and implementing marketing strategies for our brand. You will collaborate with our team to create engaging content, manage social media platforms, and execute campaigns that drive brand awareness and customer engagement. Your expertise in the food service industry will be a valuable asset in understanding our target audience and developing effective marketing approaches. Responsibilities
  • Develop and execute marketing plans and campaigns to promote YUM! brands.
  • Create compelling content, including copy and visual assets, for various marketing channels.
  • Manage and optimize social media platforms to engage with our audience and build brand presence.
  • Conduct market research and analyze data to identify trends and opportunities for brand growth.
  • Collaborate with cross-functional teams, including product development and sales, to align marketing efforts with business objectives.
  • Stay updated on industry trends and best practices in food service marketing.
  • Build and maintain relationships with external partners and influencers to enhance brand visibility.
  • Monitor and analyze marketing performance, providing insights and recommendations for improvement.
  • Assist in budgeting and forecasting for marketing activities, ensuring efficient resource allocation.
  • Support the development of brand guidelines and ensure consistent brand representation across all marketing materials.
Qualifications
  • 5 years of experience in marketing, with a focus on the food service industry.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively.
  • Strong creative thinking and problem-solving abilities.
  • Proficiency in using social media platforms and content creation tools.
  • Analytical mindset with experience in data analysis and interpretation.
  • Knowledge of industry trends and best practices in food service marketing.
  • Ability to work independently and manage multiple projects simultaneously.
  • Excellent time management and organizational skills.
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Passion for the food service industry and a desire to drive brand success.

Skills Required

  • 5 years of experience in marketing, with a focus on the food service industry.
  • Excellent communication and interpersonal skills.
  • Strong creative thinking and problem-solving abilities.
  • Proficiency in using social media platforms and content creation tools.
  • Analytical mindset with experience in data analysis and interpretation.
  • Knowledge of industry trends and best practices in food service marketing.
  • Ability to work independently and manage multiple projects simultaneously.
  • Excellent time management and organizational skills.
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Passion for the food service industry and a desire to drive brand success.

Yum! Brands Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Yum! Brands and has not been reviewed or approved by Yum! Brands.

  • Leave & Time Off Breadth Corporate roles include four weeks of vacation, year‑round half‑day Fridays, company holidays, dedicated “Live Well” days, and paid volunteer days. These policies contribute meaningfully to overall compensation value for corporate employees.
  • Wellbeing & Lifestyle Benefits Offerings include free access to mental‑health counselors, onsite/virtual wellness tools, onsite gyms in select offices, and wellbeing discounts. Smoking‑cessation and weight‑management programs further bolster lifestyle support.
  • Parental & Family Support Benefits span family‑planning coverage such as adoption, fertility, and baby‑bonding leave. Corporate materials also note enhanced parental leave for U.S. corporate employees.

Yum! Brands Insights

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The Company
HQ: Louisville, KY
6,056 Employees
Year Founded: 1997

What We Do

Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 55,000 restaurants in more than 155 countries and territories under the Company’s concepts – KFC, Taco Bell, Pizza Hut and the Habit Burger Grill. The Company's KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food, and pizza categories, respectively. The Habit Burger Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. What makes Yum! a great place to work? It's our people. As the world's largest restaurant company, we invest in people capability so that our global workforce can make the most of their careers. With ongoing opportunities for personal and professional success, we've built a culture that rewards and recognizes great effort while providing the flexibility that is so important to all of us.

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