Job Description:
Reporting to the VET Marketing Lead, the Marketing Specialist in Royal Canin Korea is responsible to drive Vet marketing strategies that accelerate business growth and strengthen VET advocacy. The role translates deep expertise in pet nutrition (esp. V-diet) and clinical pathways into impactful marketing plan, while ensuring seamless execution through close collaboration with key stakeholders.
Strategic Brand Leadership
Own and drive end to end brand strategy, from insight generation to execution, with clear business impact.
Translate market, customer, and clinical insights into differentiated brand positioning and growth opportunities.
Define and continuously refine target markets, value proposition and messaging tailored to veterinary professional and pet owners.
Challenge the status quo and proactively identify new growth levers in a rapidly evolving pet healthcare landscape
Advanced Product & Clinical Expertise
Build strong expertise in veterinary science, pet pathology, and nutrition to inform credible and impactful marketing strategies.
Design & execute portfolio strategies((from New product launch to distribution) aligned with the pet healthcare pathway, driving mutuality and life time value.
High-Impact Marketing Execution
Plan and execute integrated marketing campaigns with clear objectives, KPIs, and measurable outcomes.
Develop compelling, insight-based content and materials that resonate with both veterinarians and pet owners.
Ensure all communications are scientifically sound, customer-centric, and commercially effective.
Digital & E-Recommendation Innovation
Support localization and deployment of global digital initiatives (e.g., IVO, Vet Services, PMS integration) to fit local market dynamics.
Identify unmet customer needs and proactively develop scalable digital solutions (e.g., KakaoTalk, SMS-based engagement).
Drive adoption and performance of digital tools to enhance customer experience and business results.
Sales Enablement & Capability Building
Equip the sales team with strategic narratives, scientific knowledge, and effective tools.
Design and deliver impactful training that elevates consultative selling capabilities.
Continuously improve sales effectiveness through feedback loops and field insights.
Cross-Functional Collaboration
Collaborate closely with STS, Regulatory, Supply Chain, and Finance to ensure aligned and executable strategies.
Work closely with other Marketing teams, regulatory affairs, supply chain, and finance teams.Ensure key stakeholder alignment for marketing strategies and product development initiatives.
Facilitate effective communication and collaboration across departments.
Regulatory Compliance
Ensure all marketing activities comply with veterinary industry regulations and company policies.
Collaborate with regulatory affairs to manage product labeling, advertising, and promotion.
What are we looking for?
1. Education & Professional Qualification
University graduate or above
Fluent on written & speaking English
Entrepreneurship and business sense on top of marketing expertise
Learning agility, proactive, self-motivated, analytical, organized, detail-oriented
Effective written or verbal communication at all levels both internally and externally
Excellent inter-personal skills both in local and international environment
2. Knowledge/Experience
8-10 years of brand marketing experience preferably in Pharma and/ or FMCG, Aesthetics market
Deep understanding & knowledge of marketing practices and principles
Expert marketing / Pet industry experience preferable
What will be your key competencies?
Strategic mindset
Communicate effectively
Customer focused
Ensures Accountability
What will be your Key Functional Competencies & Technical Skills?
Creating compelling strategies
Developing customer value propositions
Building powerful contents
What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.
Skills Required
- University graduate or above
- Fluent on written & speaking English
- 8-10 years of brand marketing experience preferably in Pharma and/or FMCG market
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
