Marketing Specialist

Reposted 15 Days Ago
Be an Early Applicant
Hiring Remotely in Maryland, USA
Remote
Senior level
Healthtech
The Role
The Marketing Specialist will develop and execute marketing strategies through campaigns, event management, content creation, and manage social media engagement while collaborating with partners.
Summary Generated by Built In

Why Join Altai Systems?

At Altai Systems, you’ll play a key role in shaping how associations discover, engage with, and succeed by leveraging our technology. You’ll collaborate closely with leadership, work across a variety of marketing channels, and have real ownership over campaigns that drive company growth.

Marketing Coordinator (Remote – US | Part-Time)

Altai Systems delivers association-specific CRM software built within the Microsoft Dynamics 365 CRM platform. Our mission is to deliver highly performant solutions allowing non-profits to spend less time in the back office, and more time changing the world.

We’re seeking a talented and driven Marketing Coordinator to lead our marketing efforts through digital campaigns, content development, events, partnerships, and brand awareness initiatives. This role is ideal for a creative, data-minded marketer who enjoys building meaningful connections with prospects and clients through thoughtful, high-impact communications.

What You’ll Do

Marketing Strategy & Campaign Execution

  • Develop and execute a comprehensive marketing strategy to drive pipeline growth
  • Build engaging drip campaigns, retargeting initiatives, and funnel-nurture programs
  • Create client retention and engagement campaigns, including onboarding sequences, product launches, referral / reference initiatives, and other engagement communications

Event Marketing & Management

  • Design innovative campaigns to increase brand awareness at regional and national industry events
  • Own event logistics from planning through execution, including travel coordination, booth selection, design, and attendee engagement

Content Marketing

  • Produce high-quality marketing content such as blogs, white papers, case studies, and campaign assets
  • Ensure content aligns with overall brand voice and strategic goals

Social Media & Community Management

  • Grow and engage our audience across LinkedIn and YouTube
  • Collaborate with internal and external partners to amplify thought leadership and product messaging

Website & Digital Optimization

  • Maintain fresh, timely, and relevant website content
  • Manage SEO, targeting, and conversion optimization efforts across organic and paid channels

Partner Marketing

  • Identify and develop strategic partnerships
  • Coordinate co-marketing initiatives and join branding opportunities with partner organizations

Reporting & Performance Measurement

  • Define KPIs for campaigns, events, and digital initiatives
  • Present performance insights and recommendations to company leadership

What We’re Looking For

The ideal candidate is creative, energetic, organized, and self-motivated — someone who can balance strategy with hands-on execution.

Required Qualifications

  • 5+ years of professional marketing experience
    • Software marketing experience preferred
    • Association industry experience a plus
  • Experience facilitating webinars (100+ attendees) using Teams or Zoom
  • Familiarity with modern marketing automation platforms
    • ClickDimensions experience preferred
  • Strong understanding of Seach Engine Optimization (SEO) and Conversion Rate Optimization (CRO); experience with both organic and paid efforts
  • Experience with A/B testing, funnel optimization, and campaign analysis
  • Proven experience leveraging AI to expedite marketing research, content development and campaign development
  • Experience with Microsoft Dynamics CRM and WordPress CMS
  • Excellent written and verbal communications skills
  • Highly organized with strong attention to detail
  • Ability to manage multiple projects in a fast-paced environment
  • Analytical, data-driven mindset

Bonus Skills

  • Background in graphic design or visual content creation

Location and Work Requirements

  • Remote position
  • Estimated 24 – 32 hours per week (will be negotiated directly with the selected candidate)
  • Must be available between 8:00am – 6:00pm ET on workdays
  • Occasional off-hours work may be required
  • Occasional travel for events (estimated 5% annually)

Skills Required

  • 5+ years of professional marketing experience
  • Software marketing experience preferred
  • Experience facilitating webinars using Teams or Zoom
  • Familiarity with modern marketing automation platforms
  • Strong understanding of SEO and CRO
  • Experience with A/B testing and campaign analysis
  • Proven experience leveraging AI for marketing
  • Experience with Microsoft Dynamics CRM and WordPress
  • Excellent written and verbal communications skills
  • Highly organized with strong attention to detail
  • Ability to manage multiple projects in a fast-paced environment
  • Analytical, data-driven mindset
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The Company
HQ: Niagara Falls, New York
185 Employees
Year Founded: 1993

What We Do

For over 25 years, Harris Healthcare has been rising to the challenge of bringing together the most innovative and sustainable solutions for today’s ever-changing healthcare environment, in order to improve patient care and safety. Each one of our solutions brings organizational efficiencies on its own. Powerful synergies are achieved when multiple solutions are implemented together. The Harris Healthcare portfolio includes the following solutions: ♦ HARRIS Flex - an enterprise-level EHR solution that improves patient safety and clinical workflows. It includes a full complement of applications integrated in one single database, provides solid clinical decision support to your clinicians and helps standardize care while enforcing protocols and best practices at any Healthcare Organization. HARRIS Flex conveys the digital solution’s flexibility and strength. Healthcare organizations are continuously faced with new challenges and situations and require flexible EHR’s that can be rapidly adapted to their evolving clinical practice. Contrary to other EHR solutions which are inflexible and where customizations require costly support from the vendor, HARRIS Flex gives you the freedom to "flex" your EHR as you need it entirely on your own. The enhanced HARRIS Flex solution comes with new functionality including: ♦Flex Telehealth which enables virtual visits directly from within the EHR/EPR, and ♦Flex Clinical Insight which facilitates extraction and analysis of your EHR/EPR data to improve your processes and outcomes. ♦ SynergyCheck – a proactive interface monitoring solution watching over Clinical, Financial and other interfaces 24/7 to ensure data is flowing between systems

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