Marketing Specialist

The Marketing Specialist, Growth Marketing, is responsible for developing, executing, and measuring all lead-generation campaigns to drive qualified leads into the pipeline for the mid- to large-sized (regional sales team) in the U.S. This role is involved in every step of the customer engagement cycle from ideation to implementation and analysis and will work with the local Marketing and Sales teams to build compelling campaigns that drive results.

Essential Duties and Responsibilities:

• Develop a strategy and execute Marketing campaigns in a mix of channels to drive MQLs and in the end revenue
• Defines and executes campaign strategy for the segment’s portfolio of products including email, paid advertising, media, sales materials, and promotions and trade shows while maximizing ROI
• Identify new email marketing strategies to ensure that the most effective offers, copy, platforms, and creative are incorporated into campaigns and deliver a compelling message.
• Works closely with Product Management to establish the segment marketing plan, revenue forecasting, campaign priorities and relevant pricing strategies and tactics. Advocates specific product and segment marketing plans and revenue forecasting channel strategies and tactics
• Develops marketing plans informed by a deep understanding of assigned market segments and actively monitors, communicates, and acts upon changes relevant to customer and competition
• Work closely with their growth marketing team members to ensure there is alignment across marketing campaigns and messaging
• Proactively addresses sales and revenue variances for markets assigned – both short and projected long-term
• Proactively identifies and champions new revenue opportunities
• Works with Sales and Product Management to develop relationships with key associations, core affiliates and other third parties

Qualifications:

• Bachelor’s Degree in Marketing, related field, OR equivalent
• 4+ years of business experience
• Competence with marketing to professionals in a B2B environment; specific exposure to tax, accounting or legal a definite asset
• Experience with Pardot, Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook..)

Additional Qualifications:

• Demonstrated ability to identify, recommend and position products to optimize revenue potential
• Strong interpersonal skills; demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization
• Ability to work independently and in a team environment in a positive and supportive manner
• Strong analytical, problem-solving and decision-making skills
• Ability to manage multiple projects simultaneously and achieve goals without conflict
• Creative, flexible, and inquisitive with strong initiative and self-motivation
• Excellent follow-through, attention to detail, and time management skills
• Please note – education, employment verification, reference checks and criminal background checks will be administered on suitably qualified candidates

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Compensation range listed is based on primary location of the position.  Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. 

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.