As a Campaign Specialist at TRACTIAN, you will execute integrated marketing campaigns across North America and Mexico, translating global strategy into localized, high-impact programs for a technical, industrial audience.
You’ll work across multiple channels and partner cross-functionally to ensure campaigns are launched on time, aligned with business priorities, and driving measurable pipeline impact.
Responsibilities
- Execute multi-channel marketing campaigns, including email, social, webinars, and ABM programs
- Build, launch, and optimize email campaigns using marketing automation platforms
- Support campaign messaging, ad copy, and content execution
- Localize global campaigns for NORAM, including coordination of Spanish-language adaptations
- Collaborate with Field Marketing, Growth, Product Marketing, and RevOps to ensure campaign alignment and execution
- Track and analyze campaign performance, identifying insights and optimization opportunities
- Manage timelines and workflows to ensure campaigns are delivered on schedule
Requirements
- 2–3 years of experience executing B2B marketing, demand generation, or campaign execution
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Hands-on experience building and launching campaigns in HubSpot or similar tools
- Tracks campaign performance and adjusts based on results
Bonus Points
- Experience with ABM platforms (Demandbase or similar)
- Webinar execution experience (Zoom or similar)
- Familiarity with Figma or Miro
- Experience with paid media or social campaigns
- B2B SaaS experience
- Spanish proficiency
- Based in Atlanta
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What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools. Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average. In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback. Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
