Marketing Specialist

Job Title: Marketing Specialist
Department: Marketing
Job Level: L4
FLSA: Exempt

Job Summary:

Bear Robotics is a global tech startup on a mission to elevate the customer experience in the hospitality industry through innovative robotics and AI solutions. We’re looking for a highly motivated and detail-oriented Marketing Specialist with strong content writing and content creation skills to help raise awareness of our brand, products, and mission.

This role will focus on executing content plans, creating engaging posts, and managing day-to-day marketing execution — not marketing strategy — unless specifically tasked with supporting brand strategy. Strong writing, editing, and storytelling ability is essential for success in this role.

Key Duties/Responsibilities:

Content Writing & Content Creation

• Write and edit high-quality, engaging content including social media posts, blog articles, emails, landing pages, case studies, newsletters, and event collateral.
• Curate and repurpose content from internal subject matter experts, customers, and partners.
• Collaborate with internal teams (design, product, customer success) to align messaging with business objectives.
• Drive thought leadership and storytelling that reflects the Bear Robotics brand.

Social Media & Digital Posting

• Schedule and post content to company social media channels (Facebook, Instagram, LinkedIn, X/Twitter, YouTube).
• Monitor and engage with followers to build brand presence and community interaction.
• Stay informed about emerging trends, platforms, and content formats.

Campaign Execution Support

• Assist with executing omni-channel marketing campaigns, including social media, email, digital ads, PR, events, and direct marketing.
• Support logistics and content needs for trade shows, conferences, and other events.
• Optimize content for SEO, engagement, and audience reach.

Marketing Reporting

• Define, track, and report on marketing KPIs using analytics tools (e.g. Google Analytics, HubSpot, Salesforce).
• Use data to evaluate performance, inform strategy, and improve content impact and engagement.

Market & Competitor Research

• Conduct market research and competitive analysis to inform positioning and content.
• Monitor industry trends, customer needs, and competitor strategies to help shape marketing efforts.

Performs other related duties as assigned. 

Supervisory Responsibilities:

• None

Required Skills/Abilities/Qualifications: 

• 3–5 years of professional marketing experience with a strong focus on content writing and publishing
• Exceptional writing, editing, and storytelling skills; ability to tailor content by channel and audience
• Demonstrated experience creating and managing content for Facebook, Instagram, LinkedIn, X (Twitter), and YouTube
• Strong understanding of B2B marketing and omni-channel tactics (social, digital ads, web, email, PR, events)
• Familiarity with content and campaign tools (e.g. HubSpot, Hootsuite, Canva, Salesforce, Google Workspace)
• Excellent organizational and project management skills with a high attention to detail
• Strong interpersonal skills and ability to collaborate cross-functionally
• Experience in a startup or fast-paced environment preferred
• Must be able to work onsite daily in Los Angeles/Irvine, CA or Addison, TX. 

Preferred Skills/Abilities/Qualifications: 

• Prior experience at a high-growth tech startup or FAANG company is highly preferred.

Education/Experience:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.

The pay for this position is $70K to $100K for Los Angeles, CA and $63K to $83K for Addison, TX. Pay is dependent on the applicant's relevant experience. 

Physical Requirements: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Prolonged periods of sitting/standing at a desk and working on a computer. The employee routinely is required to sit; stand, walk; talk and hear; use hands to keyboard
• Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
• Ability to lift 30 lbs.

Bear Robotics, Inc. is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.