Marketing Specialist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Marketing Specialist (MY)

Fixed Term Contract

The Marketing Specialist plays a pivotal role in driving the success of our technology client’s marketing initiatives. This role is strategically focused on achieving and exceeding ambitious ad revenue targets by proactively securing significant brand and activation budgets from non-endemic and FMCG advertisers. 

This role will lead marketing strategies through their full lifecycle—from conception and development to meticulous execution—working in close collaboration with multidisciplinary teams. It demands a commitment to driving marketing campaign excellence, ensuring our initiatives are impactful and innovative, and delivering measurable results.

Role: 

• Develop and roll out full-funnel marketing strategies, from big-picture 360° XL campaigns (one per quarter - spanning digital, traditional, and experiential channels) to nimble owned media activations (four per quarter across in-app, EDM, and social).
• Lead the creation of three compelling pitch decks each quarter, teaming up with insight, strategy, and design to tell stories that sell.
• Monitor, analyse, and optimise campaign performance then turn results into smart, actionable learnings.
• Facilitate collaborative workshops with both internal teams and external partners to keep ideas fresh and impactful.
• Build and manage relationships with key stakeholders, keeping everyone aligned and informed.
• Regularly report progress to senior leadership and help shape the path forward.

You:

• BA/BS degree or equivalent experience

• 5+ years of marketing experience.
• Proven experience in developing and implementing marketing strategies.
• Strong track record of achieving marketing goals and revenue targets.
• Good experience in campaign management: manage, plan, organise and execute a wide range of successful campaigns from inception to completion, within budget.
• Excellent organisational skills, strong attention to detail with the ability to oversee multiple projects concurrently in a timely and accurate manner, on budget.
• Ability to maintain positive relationships with agencies, colleagues and suppliers.
• Exceptional verbal and written English communication and presentation skills.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.