Marketing Specialist

Job Posted 22 Hours Ago Posted 22 Hours Ago
Be an Early Applicant
Mexico City, Cuauhtémoc, Mexico City
Mid level
Healthtech • Information Technology • Software
The Role
The Marketing Specialist will lead the marketing efforts for an AI-powered healthcare product, driving adoption through strategic marketing campaigns, content creation, and analyzing user engagement metrics. The role involves collaboration with cross-functional teams and managing marketing funnels to convert users into qualified leads.
Summary Generated by Built In

Descripción de la empresa

With a global mission to “make the healthcare experience more human", Doctoralia is the leading platform that offers software solutions for doctors, clinics, hospitals and patients to enable the healthcare ecosystem and the patient journey to work together more seamlessly. 

Descripción del empleo

To drive adoption and engagement of NOA, our AI-powered product for health specialists, by generating sign-ups from doctors and healthcare professionals, creating compelling content to explain the product’s value, and fostering engagement to convert users into Marketing Qualified Leads (MQLs). The Marketing Specialist will act as the primary stakeholder and owner of the NOA marketing initiative, leveraging analytical skills and a deep-dive approach to unlock go-to-market strategies and ensure project success.

Responsibilities

1. Develop and execute marketing strategies to drive sign-ups and adoption of NOA among healthcare professionals.
2. Create engaging and educational content (blogs, videos, email campaigns, social media posts, etc.) to explain the product’s features, benefits, and use cases.
3. Analyze user behavior and engagement metrics to optimize content and campaigns for better conversion rates.
4. Collaborate with cross-functional teams (Product, Sales, and Customer Success) to align marketing efforts with overall business objectives.
5. Conduct market research and competitor analysis to identify opportunities and refine messaging.
6. Own the go-to-market strategy, including identifying and overcoming potential blockers to success.
7. Manage and optimize marketing funnels, ensuring a seamless experience for users from awareness to MQL.
8. Monitor and report on key performance indicators (KPIs) to measure the success of marketing initiatives and recommend improvements.

Requisitos

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
3+ years of experience in marketing roles, preferably within the tech or healthcare sectors.
Proven track record of driving user acquisition and engagement for SaaS or AI-driven products.
Strong project management skills with the ability to take ownership and deliver results.
Nice to Have:
Start-up experience
Paid media experience

Información adicional

Benefits

  • Hybrid work modality
  • Base Salary
  • Food Vouchers
  • 22 vacation days + 1 day on your birthday
  • Major medical and life insurance 
  •  Savings fund
  • Annual performance bonus
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
Warsaw
2,798 Employees
On-site Workplace

What We Do

With a global mission to “make the healthcare experience more human”, Docplanner creates digital apps and software solutions for doctors, clinics, hospitals and patients to enable the healthcare ecosystem and the patient journey to work together more seamlessly

Similar Jobs

Trimble Inc. Logo Trimble Inc.

Indirect Channel/Marketing Specialist, LatAm

Hardware • Information Technology • Other • Software • Analytics
Remote
3 Locations
10001 Employees
2 Locations
22000 Employees
Mexico City, Cuauhtémoc, Mexico City, MEX
319 Employees
Remote
Mexico City, Cuauhtémoc, Mexico City, MEX
431 Employees

Similar Companies Hiring

HERE Technologies Thumbnail
Software • Logistics • Internet of Things • Information Technology • Computer Vision • Automotive • Artificial Intelligence
Amsterdam, NL
6000 Employees
True Anomaly Thumbnail
Software • Machine Learning • Hardware • Defense • Artificial Intelligence • Aerospace
Colorado Springs, CO
131 Employees
Caliola Engineering Thumbnail
Software • Machine Learning • Hardware • Defense • Data Privacy • App development • Aerospace
Colorado Springs, CO
52 Employees
Not Eligible
Save
By clicking Apply you agree to share your profile information with the hiring company.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account