Marketing Specialist

Posted 2 Days Ago
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Madrid, Comunidad de Madrid
Mid level
Big Data • Marketing Tech • Analytics
The Role
The Marketing Specialist will assist in executing and tracking marketing campaigns across physical and digital platforms. Responsibilities include content creation, managing marketing collateral, conducting market research, and supporting events. Additionally, the role involves administration tasks for the marketing department and social media management.
Summary Generated by Built In

Company Description

Who are Experian?

We are the world's leading global information services company. During life's big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and excel, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.

We have 20,000 people operating across 44 countries and every day we're investing in new technologies, experienced people, and progress to help all our clients maximize every opportunity. We are listed on the London Stock Exchange (EXPN) and are a member of the FTSE 100 Index.

Job Description

The Marketing Specialist is required to assist with the execution and tracking all of the marketing activities and campaigns across both physical and digital platforms and channels (marketing automation platforms, marketing email distribution, social media, websites UX/UI design optimization).

These activities require the brief, design, production and edition of draft content and final arts for both traditional and digital media channels for all B2B and B2B2C requirements according to brand guidelines: adverts and banners, brochures, articles, blog posts, websites maintenance, emails, presentations, campaigns, video edition and more. Also management and facilitation of all marketing collateral materials and PPTs for Sales teams.

You will report to the Head of Marketing in the market.

You will also assist with physical events and sponsorships for both external and internal audiences.

General Marketing

  • Help conceptualize and implement marketing campaigns from brief to lead generation - physical and digital

  • Brand guidelines advocator

  • Complete advanced design tasks

  • Create templates for development teams according brand guidelines and UX/UI experience

  • Help with managing publications and monitoring social media accounts

  • Create/validate content for internal / external communications

  • Conduct basic market and competitor research

Administration

  • Administration (Marketing briefs, updating records, taking stock)

  • Source quotes for branded materials

  • Assist the Marketing team with administrative tasks

  • Organization and collateral for events coordination

  • Product sheet creation and related research

Digital responsibilities:

  • Creation and distribution of email campaigns (Eloqua)

  • Database (for marketing) administration of SharePoints (including liaison with data administrators, sales, and other team members to ensure accuracy)

  • Website content creation

  • Help with social media campaigns and team managing digital SEM campaigns

Qualifications

  • +3years of experience working in Marketing departments

  • Experience elaborating content in Native Spanish and English

  • Experience leading collaborating with Marketing campaigns

  • Spanish/English fluent

  • Experience in Design tools (i.e. Adobe, Photoshop, Video, and Web UX/UI)

  • Experience in PowerPoint presentations edition

  • Experience in CMS tools (i.e. WordPress)

  • Knowledge of CRM tools (i.e. Salesforce)

  • Experience in marketing automation platforms (ORACLE, Eloqua)

Our benefits:

Hybrid scheme of work #LI-Hybrid

Lunch Tickets

23 days of paid leave

3 days for volunteering activities

Additional Information

Proud to be a Worlds Best Workplace 2024’

Experian is committed to diversity and all external recruitment will support the achievement of our Employment Equity goals. Preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act.

Experian takes data privacy seriously. By submitting your CV and applying for this position, you agree that you have read and accept the Recruitment Privacy Notice which sets out how we process the personal information that you share with us.



Experian Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here

The Company
HQ: Costa Mesa, CA
16,292 Employees
On-site Workplace
Year Founded: 1980

What We Do

Experian unlocks the power of data to create opportunities for consumers, businesses and society.

During life’s big moments – from buying a home or car, to sending a child to college, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage data with confidence so they can maximize every opportunity.

We gather, analyse and process data in ways others can’t. We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime.

For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done.

Our 20,600 people in 43 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow.


About Experian:

Bringing data to life requires creativity, passion, flexibility and expertise.

We want you to share in our success. That's why we offer rewards that recognise great performance.

Working in a culture of collaboration, achievement and respect we will give you the support and encouragement you need to develop your skills and talents and progress your career.

Everyday our people bring enthusiasm, innovation and inspiration to work and if this sounds like you connect with us at Experian.

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