Marketing Specialist

Posted 4 Days Ago
Be an Early Applicant
Charlotte, NC, USA
Hybrid
75K-85K Annually
Mid level
Chemical • Industrial • Manufacturing
The Role
The Marketing Specialist develops and manages graphic design, photography, videography, digital marketing assets, product communications, presentations, webinars, and sales enablement collateral. The role creates and edits videos and podcasts, maintains creative archives, supports product data sheets, analyzes campaign effectiveness, and assists with trade shows and event marketing. Success requires strong graphic design, video production, marketing communications, project coordination, and data-driven decision-making skills.
Summary Generated by Built In

Armacell provides numerous and diverse career opportunities.  Add your talent to ours and make a difference around the world!

The year 1954 marked a significant milestone in thermal insulation history. Armstrong’s R&D Project Number 54013, developed by three innovators, evolved into ArmaFlex, the world's first flexible, closed-cell elastomeric foam for equipment insulation. This product revolutionized the insulation industry. Today, more than 70 years later, ArmaFlex continues to be a pillar of Armacell's success. 


The Marketing Specialist will drive, manage, and assist a variety of marketing tasks to help tell the Armacell story to our North American customers and sales organization, with additional assistance to other regions as needed. These tasks include, but are not limited to, developing and managing visual marketing communications such as graphic design, product photography, videography and editing, and event marketing.


A successful candidate will be well-rounded in graphic design, marketing communications messaging, and project management. In addition, the Marketing Specialist should also have some experience in the successful execution of events and/or trade shows.


What Armacell can offer you

  • Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & wellbeing.
  • Financial programs such as 401(k), life insurance, short & long- term disability coverage, and opportunities for performance-based salary incentive programs
  • Generous paid time off including 12 holidays
  • Training and educational resources in our learning management system
  • Giving & volunteer opportunities, and discounts on retail products, services & experiences

 

Responsibilities

  • Primary point person internally for the creation and management of graphic design needs, including managing product photography and videography, according to the Armacell Brand Guidelines.
  • Create graphics for social media posts, emails, blogs, and other marketing communications needs, partnering with the Marketing Content Specialist, who will create topics and maintain the editorial calendar, to help increase product and brand awareness.
  • Build and manage design templates for use in social media and other marketing communications needs.
  • Plan, record, and edit all in-house or on-location videos and podcasts for both internal and external use: Executive messages, podcasts, product knowledge, application training, internal training, and more.
  • Use advanced audio/video techniques, insert high-quality graphics, create intros and outros, and export files in correct formats for appropriate platforms.
  • Assist the Marketing Communications Manager and Product Managers with marketing copy and images for our product data sheets through our PIM system.
  • Maintain a well-organized archive of designs, photography, and video projects that are searchable and secure, updating file locations as needed.
  • Help support the Marketing Communications group with PowerPoint presentations, webinar assets, and other sales enablement collateral.
  • Analyze, review, and report on effectiveness of activity to maximize results. Measures the effectiveness of digital marketing and makes data-driven recommendations and decisions that optimize performance.
  • Provide trade show and event support for key events with booth design and coordination.


Requirements and Qualifications


  • Three to five (3-5) years of marketing experience in similar environment or field required.
  • ·Bachelor’s degree in marketing, journalism/communications, graphic design or comparable combination of education and experience required.
  • Advanced graphic design skills with Adobe Creative Suite: InDesign, Photoshop, Illustrator, and Premier Plus required.
  • Video shooting, lighting, sound and editing knowledge a must. Proficient at storyboarding, scripting, and conceptualizing video content of all kinds. Knowledge of major video channels and streaming technologies required.
  • Knowledge of Microsoft Office 365 applications required.
  • Familiar with CMS, such as Salesforce, as well as HTML, Salesforce Marketing Cloud, Google Analytics, SharePoint or similar services required.
  • Familiar with Ai tools such as CoPilot and creating Ai Agents to improve workflow.
  • Excellent time management, project coordination, prioritization skills, with the ability to work in a fast-paced, deadline-focused environment. Ability to manage multiple projects and hit all the deliverables.
  • Excellent written and oral communication skills.

Posting Dates
November 5, 2026 - November 20, 2026


The expected compensation range for this role is $75,000.00 - $85,000.00.


The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience, and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.


Armacell does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team. In order to provide the best experience for all stakeholders, we limit the number of agencies and recruiting vendors we partner with. If you would like to be considered for a particular search or added to our approved agency list, please complete and submit this form: https://forms.office.com/e/WScRhdkues


We look forward to receiving your application. If you want to discover more about Armacell, take another look at our website www.armacell.com.

#LI-KW1

#LI-Hybrid

Time Type:

Full time

Skills Required

  • Three to five years of marketing experience in a similar environment or field
  • Bachelor’s degree in marketing, journalism, communications, graphic design, or comparable education and experience
  • Advanced graphic design skills using Adobe Creative Suite, including InDesign, Photoshop, Illustrator, and Premiere Pro
  • Knowledge of video shooting, lighting, sound, editing, storyboarding, scripting, and video conceptualization
  • Knowledge of major video channels and streaming technologies
  • Knowledge of Microsoft Office 365 applications
  • Familiarity with CMS platforms such as Salesforce, HTML, Salesforce Marketing Cloud, Google Analytics, SharePoint, or similar services
  • Familiarity with AI tools such as Copilot and creating AI agents to improve workflows
  • Excellent time management, project coordination, prioritization, and multitasking skills
  • Excellent written and oral communication skills

Armacell Austria GmbH Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Armacell Austria GmbH and has not been reviewed or approved by Armacell Austria GmbH.

  • Fair & Transparent Compensation — Pay is considered strong at the Austrian entity, with feedback suggesting compensation is perceived as good relative to expectations and local context. Overall sentiment trends toward satisfaction with salary and benefits.
  • Leave & Time Off Breadth — Paid time off is described within global programs, and feedback suggests employees view time off as a meaningful part of the package. Local impressions point to a generally favorable work-life balance alongside leave.
  • Wellbeing & Lifestyle Benefits — Employee well-being and a supportive environment are emphasized, with feedback suggesting wellness-oriented programs and safety focus are valued. Team cohesion and a healthy workplace atmosphere are frequently highlighted as positives.

Armacell Austria GmbH Insights

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The Company
HQ: Luxembourg
3,100 Employees
Year Founded: 2000

What We Do

Armacell develops and manufactures insulation materials for technical equipment, high-performance foams for acoustic and lightweight applications, recycled PET products, aerogel technologies, and passive fire protection systems. Its solutions improve thermal and acoustic performance, energy efficiency, safety, and durability across building, industrial, transportation, and other markets worldwide. The company serves HVACR, construction, industrial, and OEM customers through specialized product systems and engineered foam components.

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