Marketing Specialist

Posted 2 Hours Ago
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53186, Waukesha, WI, USA
In-Office
Mid level
Aerospace • Hardware • Defense • Manufacturing
The Role
Develop and execute content, digital marketing campaigns, paid advertising, SEO initiatives, product launches, and industry event support. Manage marketing projects, timelines, promotional materials, social media, website optimization, email campaigns, and campaign analytics. The role strengthens brand awareness, supports sales initiatives, and expands digital presence across aerospace and defense connectivity products.
Summary Generated by Built In

Where Creativity Meets Engineering Innovation.

PIC Wire & Cable is a premier aerospace and defense connectivity expert, delivering comprehensive, innovative interconnect solutions engineered to enhance the performance of mission-critical avionics systems. From our Machforce™ connectors to our Ultralite cables, we leverage more than 50 years of engineering experience, technical expertise, and innovation to deliver precision cable, connector, and assembly solutions.

In this role, you'll bring our brand and products to life through engaging content, creative campaigns, digital marketing, and industry events. You'll play an important role in supporting product launches, strengthening brand awareness, enabling sales initiatives, and expanding our digital presence. From developing marketing materials and managing social media to analyzing campaign performance, you'll help ensure our marketing efforts make an impact across our entire portfolio.

Additional Responsibilities and Opportunities:

  • Manage marketing projects, timelines, advertising placements, and deliverables to ensure campaigns and materials are executed on schedule.
  • Plan, launch, manage, and optimize paid advertising campaigns across Google, Reddit, and emerging digital platforms.
  • Support trade shows, conferences, and industry events through promotional materials, booth graphics, logistics, and on-site customer engagement.
  • Optimize website content for SEO, AEO, and GEO while leveraging Google Analytics and Google Tag Manager to improve search visibility and understand customer behavior.
Qualifications
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 4+ years of marketing experience; aerospace, defense, or B2B experience preferred.
  • Graphic design experience and proficiency in Adobe Creative Suite (InDesign, Illustrator, and Photoshop); Canva experience is a plus.
  • Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
  • Strong working knowledge of HubSpot Marketing Hub, including end-to-end email marketing campaign execution.

 

PIC Wire & Cable, an Angelus Company is headquartered in Waukesha, Wisconsin.  With a vibrant company culture and collaborative team environment, our employees work on-site 5 days/ week.  

This position is eligible for our complete benefit package including, a quarterly bonus program, extremely generous 401(k) match and an additional safe harbor contribution, annual profit sharing, paid time off for holidays, illness, and vacation, and much more!

PIC Wire & Cable, an Angelus Company is an Affirmative Action / Equal Employment Opportunity employer.

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.

Skills Required

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • At least 4 years of marketing experience
  • Graphic design experience
  • Proficiency in Adobe Creative Suite, including InDesign, Illustrator, and Photoshop
  • Strong organizational and project management skills
  • Ability to manage multiple priorities and deadlines
  • Strong working knowledge of HubSpot Marketing Hub and end-to-end email campaign execution
  • Aerospace, defense, or B2B marketing experience
  • Canva experience
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The Company
Year Founded: 1971

What We Do

PIC Wire & Cable is a division of The Angelus Corporation that designs and manufactures high-performance electronic cables, connectors, and assemblies for harsh environments, primarily serving the aerospace and defense industries. Since 1971, they have provided reliable interconnect solutions, focusing on quality, innovation, and customer partnership to support mission-critical applications in military and commercial aviation.

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