About Us:
BW Converting is a strategic alliance of resources and services that bring together several Barry-Wehmiller companies — Paper Converting Machine Company (PCMC), Winkler + Dünnebier (W+D), STAX Technologies, Hudson-Sharp, Baldwin Technologies and Northern Engraving and Machine. These industry leaders offer trusted brands and innovative technologies in the design, manufacture, and service of high-performance converting and packaging machinery for the tissue, nonwovens, hygiene, bag-converting, mailing, and printing industries.
Job Description:
The Marketing Specialist’s primary responsibility is to manage relationships between BW Converting’s Print, Bag, Mail, and IET Sales teams, Product Management teams, and the Marketing Shared Services team. Acting as a liaison, this role works closely with the Strategic Marketing Leader to ensure that marketing initiatives are executed efficiently, delivered on time, within budget, and aligned with the business segment’s marketing and product lifecycle plans and overall business objectives.
Primary responsibilities:
Ensure sales’ marketing needs are met.
- Manage marketing across various channels: OEMs, end users, independent reps, equipment dealers, and others
- Engage heavily with Sales, Product Management, and Marketing Shared Services to ensure alignment
- Display extensive knowledge of products, markets, and business goals
- Deliver sales enablement materials
Ensure the marketing communications plan is executed.
- Work with the Strategic Marketing Leader to drive campaigns to generate qualified leads
- Drive content and collateral output
- Develop a plan for delivering materials and prioritizing projects
- Traffic-manage current projects and planned projects
- Ensure execution and production of deliverables
Key tasks:
- Meet regularly with Product Managers and Sales teams to thoroughly understand Converting Technologies’ products and markets and identify marketing needs and opportunities.
- Develop solutions to meet those needs and opportunities. Solutions may include advertising and promotional campaigns (print and/or digital), sales tools (literature, website, Showpad, ROI calculators, presentation assets, product sample designs, etc.), public relations (press releases and podcasts), tradeshow support (booth graphics, videos, giveaways, etc), and more.
- Present concepts to key stakeholders for review and approval before submitting for implementation.
- Track and provide status updates on projects to key stakeholders.
- The Marketing Specialist will use their discretion to determine the best way to execute projects according to the agreed-upon schedule, budget, strategy, and channels.
- The Marketing Specialist may handle execution of the project (including concept development, graphic design, and/or copywriting) or collaborate with and/or direct the Marketing Shared Services team or other vendors and suppliers to complete projects.
- Ensure sales enablement materials (e.g., literature, training decks, sales tools, etc.) are up to date, accurate, and easily accessible by salespeople.
- Additionally, the Marketing Specialist may be called upon to help with projects related to overall platform branding and promotion, as well as provide the platform Leadership or People teams with creative, photography, and branding support.
- Also in scope is the maintenance of the Guest Experience Center and Packaging Innovation Center located at the Ashland site in Green Bay, WI. This includes ensuring display materials are current and in good shape, and changing or adding display materials as necessary to best tell the story of BW Converting.
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At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process.
Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.
Company:
BW ConvertingBarry-Wehmiller Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Barry-Wehmiller and has not been reviewed or approved by Barry-Wehmiller.
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Retirement Support — A 401(k) with immediate vesting and a defined company match is provided, supporting structured long‑term savings. Plan specifics are documented in the current benefits handbook.
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Parental & Family Support — Paid parental leave is available for both birth and secondary caregivers, complemented by family‑building supports such as fertility benefits. Company‑paid disability coverage offers additional income protection around family events.
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Wellbeing & Lifestyle Benefits — A wellness incentive program can significantly reduce medical premiums when requirements are met. Telehealth and second‑opinion services, along with other resources, broaden everyday support.
Barry-Wehmiller Insights
What We Do
We’re Building A Better World. We’re more than just a successful capital equipment and engineering solutions firm. We’re an organization fiercely committed to improving the lives of our team members across the globe. By providing meaningful work in an environment of care and compassion, we send them home fulfilled by their time with us, rather than drained by it. We understand what every human being on the planet desires: to know that who they are and what they do matter. As a business, we have a unique opportunity to let them know that they do. Through our Truly Human Leadership culture and personal growth initiatives, we help them become their best selves. And when we bring out their best, they give their best. To their work, their team members and friends, our customers and suppliers, the people in the communities in which they work and live, and--most important of all--to their families. And before you know it, a better job has helped build a better world!
