Here's what you'll do
- Develop and execute end-to-end performance marketing strategies to boost player acquisition, engagement, and monetization across our mobile games
- Run, scale, and optimize user acquisition campaigns across various channels, such as Meta, Google, TikTok, DSPs, and video ad networks
- Deep-dive into performance metrics, market trends, and competitor insights to make data-backed decisions
- Run continuous A/B tests across channels and targeting strategies to discover new growth opportunities
- Build and nurture strong relationships with key external partners
- Team up with Marketing Artists to turn data-backed insights into top-performing creative ad concepts
Desired skills and experiences
- Bachelor's degree from a reputable university, preferably in Engineering, Statistics or Economics
- Up to 2 years of hands-on experience in Performance Marketing, ideally within mobile gaming
- Growth mindset: eager to explore new ideas and push boundaries
- Comfortable working with data and translating complexity into clear conclusions
- Strong communication skills with the ability to articulate ideas and collaborate cross-functionally
- Passion for mobile games and a strong understanding of gaming trends and user culture
Areas in which you'll continue to grow
- End-to-end campaign management across Google Ads, Meta Ads, Display & Programmatic Advertising
- Working with large-scale datasets and extract actionable insights
- Knowing what good creative looks like and why it performs
- Agile decision-making in a fast-paced environment
- Building and managing relationships with global companies
Working at Peak
- Fast-paced environment with a tight-knit and collaborative culture
- Never-ending learning and development opportunities
- Relevant conferences abroad to stay up to date with the latest industry trends
- Team events and trips
- Support for your personal and professional development with challenging projects and regular feedback
- Full health benefits
Sorting
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Skills Required
- Bachelor's degree from a reputable university
- Degree preferably in Engineering, Statistics, or Economics
- Up to 2 years of hands-on Performance Marketing experience
- Experience in mobile gaming
- Ability to work with data and translate complexity into clear conclusions
- Strong communication and cross-functional collaboration skills
- Passion for mobile games and understanding of gaming trends and user culture
What We Do
More than a decade ago we set out with a dream: To have millions of people playing our games all over the globe. We launched our casual puzzle game titles Toy Blast in 2015 and Toon Blast in 2017. Both games disrupted the casual puzzle game genre and rapidly became the most loved products of their type globally. With more than 400 million players, our dream keeps getting bigger. We’re going above and beyond, ever-improving our games and reaching more and more people. Our goal at Peak is to gather people with high capabilities, strong values, and a will to shape Peak’s story. We always place progress, learning, and becoming a better team at the heart of our decision making. The Peak team has already touched the lives of countless millions of people around the world. Just imagine what we can do with you aboard
