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Our mission is to make the world a safer, more secure and sustainable place.
The Role
Leads marketing execution for the Built Environment portfolio through buyer-centric campaigns, service launches, sales enablement, content activation, and demand generation. Supports market and competitive analysis, buyer persona development, customer journey mapping, and campaign measurement. Partners with sales, product, and subject-matter experts to optimize engagement, pipeline influence, and business outcomes. Tracks budgets, monitors performance, and coordinates cross-functional marketing initiatives.
Summary Generated by Built In
JOB DESCRIPTION
UL Solutions is seeking an Industry Marketing Specialist to lead marketing execution for the Built Environment portfolio. This role partners closely with sales, product, and subject-matter experts to deliver buyer-centric campaigns, support service launches, and equip sales teams with impactful enablement tools that drive demand. The role contributes strategically to industry storytelling, buyer journey design, ensuring alignment across campaigns, content, and channels. The Industry Marketing Specialist monitors performance, derives actionable insights, and continuously optimizes programs to improve engagement, pipeline influence, and business outcomes across Built Environment solutions.
RESPONSIBILITIES
QUALIFICATIONS
Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $65,000 - $75,000. USD and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 10% of the base salary.
This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday and personal days (totaling 12 days) and sick time off (72 hours).
#LI-JK2
#LI-Hybrid
UL Solutions is seeking an Industry Marketing Specialist to lead marketing execution for the Built Environment portfolio. This role partners closely with sales, product, and subject-matter experts to deliver buyer-centric campaigns, support service launches, and equip sales teams with impactful enablement tools that drive demand. The role contributes strategically to industry storytelling, buyer journey design, ensuring alignment across campaigns, content, and channels. The Industry Marketing Specialist monitors performance, derives actionable insights, and continuously optimizes programs to improve engagement, pipeline influence, and business outcomes across Built Environment solutions.
RESPONSIBILITIES
- Supports efforts to define the market opportunity for an industry and the corresponding competitive positioning, messaging, routes to market, target buyers, buying cycle and more. Helps enable monitoring of industry trends and efforts to complete competitive analysis for growth opportunities and impending risks.
- Supports campaign planning and proactively measures the impact of thought leadership, content development, demand creation and sales enablement efforts.
- Helps coordinate launch plans, content activation, promotions, development of sales content/tools and other activities that contribute to overall demand creation.
- Supports measurement and reporting efforts. Helps map out the customer buying process.
- Contributes to efforts for creation and ongoing maintenance of industry-specific buyer personas and helps identify target accounts within the industry.
- Supports collaboration with a formal sales enablement function and product/solution specialists, i.e..., cyber, Global Market Access (GMA), sustainability and functional safety, on a well-defined sales enablement plan.
- Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices.
- Contributes to business success by performing other tasks as required.
QUALIFICATIONS
- Bachelor of Science/Bachelor of Arts degree in marketing, communication or related field, plus generally more than two years of experience.
- Strong writing and presentation skills.
- Collaboration Basic project planning and management.
- Customer-centric orientation.
- Interviewing.
- Budget tracking.
- Analytical skills.
- Strong analytical and strategic thinking with a results-driven mindset.
- Proven project management skills with the ability to manage multiple priorities effectively.
- Clear, persuasive communicator with strong presentation skills and stakeholder influence.
- Highly collaborative, with experience working across cross-functional and global teams.
- Proactive, adaptable, and responsive to evolving business needs.
- Solid understanding of the marketing mix, including pricing, positioning, and execution.
- Proficient in Microsoft Office and a broad range of internal communication tools.
- Demonstrates high integrity with a strong commitment to compliance and ethical standards.
Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $65,000 - $75,000. USD and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 10% of the base salary.
This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday and personal days (totaling 12 days) and sick time off (72 hours).
#LI-JK2
#LI-Hybrid
Skills Required
- Bachelor's degree in marketing, communications, or a related field
- More than two years of relevant experience
- Strong writing and presentation skills
- Basic project planning and management skills
- Customer-centric orientation
- Interviewing skills
- Budget tracking experience
- Analytical skills
- Strategic thinking and a results-driven mindset
- Proven project management skills and ability to manage multiple priorities
- Clear, persuasive communication and stakeholder influence
- Experience working across cross-functional and global teams
- Proactive, adaptable, and responsive approach
- Understanding of the marketing mix, including pricing, positioning, and execution
- Proficiency in Microsoft Office and internal communication tools
- High integrity and commitment to compliance and ethical standards
What the Team is Saying
Jacqueline
Senior Software Sales Executive
Min
Software Product Manager
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Shubhankar
Sr. Data Scientist
Anthony
IT Technical Specialist
Emily
Software Solution Architect
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Ebony
Project Manager
Michael
Senior Director IT, Business Enablement
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UL Solutions Compensation & Benefits Highlights
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Retirement Support — Retirement programs are characterized as a standout, with a strong 401(k) match and additional company contributions noted. Feedback suggests the plan design compares well within the overall package.
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Leave & Time Off Breadth — Paid vacation/PTO, sick time, floating holidays, and two paid volunteer days are available, alongside parental and family leave. Feedback suggests the time-off structure is competitive and scales with tenure or role.
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Healthcare Strength — Multiple medical plan options with HSA/FSA, plus dental, vision, life, disability, and EAP resources indicate broad coverage. Feedback suggests access and choice are solid even if costs vary by plan and situation.
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The Company
What We Do
A global leader in applied safety science, UL Solutions transforms safety, security and sustainability challenges into opportunities for customers in more than 100 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Certification Marks serve as a recognized symbol of trust in our customers’ products and reflect an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.
Why Work With Us
Science is in our DNA; we are endlessly curious and passionate about seeking and speaking the truth. We take delight in knowing that our work makes a meaningful contribution to society, and we are proud that our culture is centered on integrity, collaboration, inclusion and excellence.
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UL Solutions Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Depending on the role we offer hybrid or remote opportunities.
Typical time on-site:
Flexible
