Horizon Blue Cross Blue Shield of New Jersey empowers our members to achieve their best health. For over 90 years, we have been New Jersey’s health solutions leader driving innovations that improve health care quality, affordability, and member experience. Our members are our neighbors, our friends, and our families. It is this understanding that drives us to better serve and care for the 3.5 million people who place their trust in us. We pride ourselves on our best-in-class employees and strive to maintain an innovative and inclusive environment that allows them to thrive. When our employees bring their best and succeed, the Company succeeds.
About the Role
This role partners in the planning, development, and execution of go-to-market strategies and marketing initiatives designed to drive customer acquisition and retention across individual and business segments. The position supports the development and refinement of the organization's value proposition, creates sales enablement resources, and leads the design and implementation of lead generation, customer engagement, and retention campaigns to achieve business growth objectives throughout the year.What You'll Do
Job Responsibilities:
Assists in the development of our go-to-market proposition for product and customer/market segments. Responsibilities include value proposition refinement, content strategy development, creation of sales enablement tools, lead generation and retention tactics.
Coordinate initiatives for specific b2c programs/campaigns in direct marketing, advertising, promotion, special events, collateral, web site and other means that convey a unified and distinctive leadership presence in the marketplace.
Collaborates with appropriate business partners to develop and coordinate initiatives in advertising, promotion, sponsorship, special events, collateral, web site and other means that convey a unified image in the marketplace.
Coordinate campaign process including writing creative briefs and coordination of campaign requests.
Ensures all campaigns are reviewed and approved by the relevant business partners and have strong financial justification (ROI).
Act as point of contact with outside agencies on multi-channel advertising and marketing campaigns.
Utilize market research and consumer insight data to support marketing and brand experience management strategies.
Supports Marketing Manager with oversight of advertising and marketing budgets.
Other duties as assigned.
This job summary has been designed to indicate the general nature and level of work performed by colleagues within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of colleagues assigned to this job.
What You Bring
Education/Experience:
- High School Diploma/GED required.
- Bachelor degree preferred or relevant experience in lieu of degree.
- Requires a minimum of 5-8 years of professional experience in Social Marketing/Advertising/Social Media/Project Management.
- Requires experience with client management, agency relations and working with senior management a plus.
Knowledge, Skills & Abilities:
- Must be proficient in the use of personal computers and supporting software in a Windows based environment, including MS Office products (Word, Excel, PowerPoint).
- Must demonstrate the ability to work well within a team.
- Must demonstrate professional and ethical business practices, adherence to company standards, and a commitment to personal and professional development.
- Proven time management skills are necessary. Must demonstrate the ability to manage multiple priorities deliver timely and accurate work products.
- Proven ability to work with little oversight and exercise sound judgment and strong problem solving skills.
- Must demonstrate the ability to learn quickly and apply learning to new situations. Must exhibit flexibility to change as appropriate.
- Must demonstrate the ability to effectively present information.
- Ability to make effective public presentations.
- Demonstrated ability to make decisions with little need for direction and to function effectively as a team-oriented, self-starter working across cross-functional lines.
- Must have strong entrepreneurial business development, relationship building, and networking skills.
- Must be able to share own professional insights, expertise, and knowledge to develop critical thinking across the business.
Why Horizon?
At Horizon, you’ll do meaningful work that directly improves lives—while being supported by a mission‑driven organization that values expertise, collaboration, and growth. We believe that when our people thrive, our communities do too. If you are passionate about making an impact, we’d love to hear from you!
Salary Range:
$87,300 - $119,070This compensation range is specific to the job level and takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to: education, experience, licensure, certifications, geographic location, and internal equity. This range has been created in good faith based on information known to Horizon at the time of posting. Compensation decisions are dependent on the circumstances of each case. Horizon also provides a comprehensive compensation and benefits package which includes:
Comprehensive health benefits (Medical/Dental/Vision)
Retirement Plans
Generous PTO
Incentive Plans
Wellness Programs
Paid Volunteer Time Off
Tuition Reimbursement
Disclaimer:
Horizon BCBSNJ employees must live in New Jersey, New York, Pennsylvania, Connecticut or Delaware. This job summary has been designed to indicate the general nature and level of work performed by colleagues within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of colleagues assigned to this job.
Horizon Blue Cross Blue Shield of New Jersey is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or status as an individual with a disability and any other protected class as required by federal, state or local law. Horizon will consider reasonable accommodation requests as part of the recruiting and hiring process.
Skills Required
- High school diploma or GED
- Bachelor's degree or relevant experience in lieu of a degree
- 5-8 years of professional experience in social marketing, advertising, social media, or project management
- Experience with client management and agency relations
- Proficiency using Windows-based computers and Microsoft Office, including Word, Excel, and PowerPoint
- Ability to work effectively within a team and across cross-functional groups
- Time management and ability to manage multiple priorities
- Ability to work independently, exercise sound judgment, and solve problems
- Ability to present information and deliver public presentations
- Business development, relationship-building, and networking skills
- Ability to work with senior management
Horizon Blue Cross Blue Shield of New Jersey Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Horizon Blue Cross Blue Shield of New Jersey and has not been reviewed or approved by Horizon Blue Cross Blue Shield of New Jersey.
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Leave & Time Off Breadth — PTO is characterized as generous, with ample days off and holidays enhancing the overall package. This breadth of time away supports a favorable view of total rewards.
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Flexible Benefits — Remote and hybrid options are available in multiple functions and are cited as a meaningful perk. Flexibility in where work is performed contributes to overall satisfaction with rewards.
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Retirement Support — The 401(k) match is considered decent to good. Retirement offerings are viewed as a solid component of the total package.
Horizon Blue Cross Blue Shield of New Jersey Insights
What We Do
Horizon Blue Cross Blue Shield of New Jersey- the state’s largest and oldest health insurer - is a subsidiary of Horizon Mutual Holdings, Inc., a not-for-profit mutual holding company. Together with its affiliates, Horizon provides a wide array of medical, dental, vision and prescription insurance products and services. As New Jersey’ health solutions leader, Horizon is transforming healthcare by working with doctors and hospitals to deliver innovative, patient-centered programs that improve quality and lower costs. It is headquartered in Newark, NJ with offices in Wall and Hopewell, NJ. Horizon serves 3.7 million members including more than 1 million who rely on Medicaid for their health coverage.
