This is a remote position.
Inbound Marketing & GTM Operations Manager
Incubyte is hiring a hands-on operations manager to run its inbound marketing and GTM execution. The website, SEO strategy, conference playbooks, and partner/referral systems are already built — this role owns execution, tracking, and follow-through, working closely with founders, sales, engineering, and external partners.
Key Responsibilities
- Website: Maintain site post-handover; monitor performance, GA/GSC/GTM, forms, and conversions; track issues and fixes.
- SEO & Content: Execute the content calendar (blogs, case studies, landing pages, LinkedIn, newsletters); coordinate writers/designers/engineers from brief to publish; track organic traffic, keywords, and content performance.
- Conferences: Run existing conference playbooks (pre/during/post); coordinate event assets (decks, one-pagers, QR codes, meeting lists); track leads and outcomes.
- Partner & Referral: Maintain partner/referral trackers; coordinate collateral and communication between internal teams and external partners.
- Sales Enablement & Reporting: Maintain sales collateral (decks, case studies, one-pagers); ensure basic CRM/HubSpot hygiene and lead routing; deliver weekly/monthly reports across all workstreams.
Requirements
- 2–5 years in B2B marketing, inbound marketing, marketing ops, content ops, or GTM coordination
- Background in B2B SaaS, tech services, AI, IT services, or consulting
- Educational or professional background in IT (B.Tech, MCA, or BCA) or prior marketing experience within IT services or GCC (Global Capability Center) organizations; marketing experience at a UX or product design services company is also a strong fit
- Strong project management, content calendar, and stakeholder coordination skills
- Working knowledge of SEO execution and performance tracking
- Familiarity with GA, GSC, GTM
- Comfortable with HubSpot/CRM basics
- Strong written communication
- High ownership; able to execute independently against existing playbooks
Good to Have
- Conference/event marketing experience
- Partner/referral GTM experience
- Experience with technical teams on content
- Webflow/WordPress familiarity
- Sales collateral creation
- Background in AI, cloud, data, or software services marketing
Benefits
Life at Incubyte
We are a remote-first company with structured flexibility. Teams commit to shared rhythms during core hours, ensuring smooth collaboration while maintaining autonomy. Twice a year, we come together in person for a co-working sprint and once a year for a retreat - with all travel expenses covered.
Perks
- Dedicated learning & development budget.
- Sponsorship for conference talks.
- Comprehensive medical & term insurance.
- Employee-friendly leave policies.
- Home Office fund
- Medical Insurance
If you have anything to ask - [email protected]
Skills Required
- 2-5 years of experience in B2B marketing, inbound marketing, marketing operations, content operations, or go-to-market coordination
- Background in B2B SaaS, technology services, AI, IT services, or consulting
- Educational or professional IT background, such as B.Tech, MCA, or BCA, or prior marketing experience within IT services or GCC organizations
- Strong project management, content calendar, and stakeholder coordination skills
- Working knowledge of SEO execution and performance tracking
- Familiarity with Google Analytics, Google Search Console, and Google Tag Manager
- Comfort with HubSpot or basic CRM processes
- Strong written communication skills
- Ability to take ownership and execute independently against existing playbooks
- Conference or event marketing experience
- Partner or referral go-to-market experience
- Experience collaborating with technical teams on content
- Webflow or WordPress familiarity
- Sales collateral creation experience
- Background in AI, cloud, data, or software services marketing
What We Do
We incubate high-quality, dedicated software engineering teams for our clients, where we design software, design the team a well as the organization strategy required to successfully release products that are relevant today as well as tomorrow. Got a working product already? - Scale-up and reach new milestones - Modernize your software - Bring stability and predictability into how your product behaves Got a product idea? - Hire your engineering team - Go to market quickly - Iterate rapidly Got too many manual processes? - Develop solutions to optimize processes - Enable non-linear scale - Measure and monitor outcomes We are your engineering team. We’ll build what you need. And we’ll help you do it the right way. *How we work* We are software crafters. We are proud of the way we work and the code we write. We embrace and are evangelists of eXtreme Programming practices. We heavily believe in being a DevOps organization, where developers own the entire release cycle and thus own quality. And most importantly, we never stop learning! Founded by product professionals, our goal is to bring a product mindset into services. We strive to find people who are passionate about coding, learning and growing along with us. Join our team! We’re looking for full stack developers, automation QA engineers, data engineers, business analysts and salesforce expertise
