Growth Marketing Specialist (m/w/d)

Posted Yesterday
Be an Early Applicant
2 Locations
Remote or Hybrid
Mid level
Fintech • Payments • Software • Financial Services
The Role
Develop and execute B2B growth marketing strategies across digital and offline channels to generate leads and grow pipeline. Manage ABM initiatives, campaigns, webinars, events, email programs, and lead-nurturing activities in partnership with Enterprise Sales. Monitor funnel performance, optimize campaigns, and create reports, dashboards, and recommendations for marketing and management.
Summary Generated by Built In

What if your next job lets you simplify payments, every single day?

Join Nexi and be part of a collaborative, inclusive workplace where you can learn, grow, and make an impact everyday.
About Nexi
At Nexi, we're simplifying the future of digital payments. As one of Europe's leading payment companies, we combine international scale with the dynamism of a fast-moving tech company. With over 9,000 colleagues across more than 25 countries, we're shaping how people and businesses pay and interact every day. Here, your skills, curiosity, and ambition don't just support the business. They help shape what comes next.
Your Everyday at Nexi
As a Growth Marketing Specialist, you’ll join a collaborative and forward-thinking marketing team based in Wallisellen (Zurich). Together, we design and execute integrated marketing initiatives across digital and offline channels, helping businesses discover the value of Nexi's payment solutions while supporting lead generation and pipeline growth.
About Your Future Role
In this position, you will:

  • Develop and execute growth marketing strategies that drive lead generation and pipeline growth across both digital and offline channels.
  • Partner closely with our Enterprise Sales team to design and implement targeted Account-Based Marketing (ABM) initiatives that accelerate business opportunities.
  • Lead end-to-end campaign management in collaboration with our direct sales teams, ensuring alignment with business objectives and revenue goals.
  • Conceptualize, coordinate, and deliver impactful webinars, events, email marketing programs, and ABM campaigns that engage prospects throughout the customer journey.
  • Work hand-in-hand with Sales to ensure seamless lead handoff, effective lead nurturing, and continuous pipeline development.
  • Monitor campaign performance and marketing funnel metrics, identifying opportunities for optimization and growth.
  • Create insightful reports, dashboards, and data-driven recommendations that support decision-making across Marketing and Management.

What We Value in You
We’re looking for someone eager to make a difference. Here’s what we value:
Essential Qualifications: 

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • 3+ years of experience in B2B marketing, demand generation, growth marketing, or campaign management.
  • Proven experience planning and executing multi-channel marketing campaigns, including email marketing, webinars, events, and digital marketing initiatives.
  • Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, Microsoft Dynamics 365, HubSpot, Marketo, or similar).
  • Strong analytical skills with the ability to interpret campaign performance data, build reports, and translate insights into actionable recommendations.

Bonus Skills: 

  • Experience with Account-Based Marketing (ABM) programs targeting enterprise customers.
  • Familiarity with B2B technology, fintech, payments, or financial services industries.
  • Knowledge of digital marketing channels, including paid media, SEO, and social media advertising.
  • Project management experience and the ability to coordinate multiple stakeholders across different teams and markets.

Even if you don’t check every box, your unique potential and willingness to learn could set you apart.


What’s in it for You?

  • Attractive salary and a competitive benefits package to reward your expertise and contributions 
  • Tech equipment: Get the tools you need to succeed, including the latest technology to support your work
  • Join an international team: Collaborate with experts from across Europe and bring your ideas to life in a dynamic, global environment 
  • Grow and develop: Gain hands-on experience and structured training through our PayTech University, designed to accelerate your career and help you reach your full potential

Life and Culture at Nexi
Working at Nexi means collaborating across teams, markets, and disciplines to solve complex challenges and deliver meaningful results. You'll be part of an environment where knowledge sharing, continuous improvement, and teamwork are part of everyday life. Discover more about our culture, values, and what it's like to be part of Nexi on our Life at Nexi page.

Diversity and Inclusion Commitment
At Nexi, diversity and inclusion are at the heart of who we are. By embracing differences and fostering respect, we build a culture where every individual has the opportunity to learn, grow, and succeed. 

Next starts with you, everyday
At Nexi, our next idea, our next innovation, starts with you. Join us today.

Responsibilities
    Qualifications

      Skills Required

      • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
      • 3+ years of experience in B2B marketing, demand generation, growth marketing, or campaign management
      • Experience planning and executing multichannel marketing campaigns, including email marketing, webinars, events, and digital marketing initiatives
      • Hands-on experience with CRM and marketing automation platforms such as Salesforce, Microsoft Dynamics 365, HubSpot, or Marketo
      • Strong analytical skills, including campaign performance analysis, report building, and translating insights into recommendations
      • Experience with Account-Based Marketing programs targeting enterprise customers
      • Familiarity with B2B technology, fintech, payments, or financial services industries
      • Knowledge of paid media, SEO, and social media advertising
      • Project management experience and ability to coordinate stakeholders across teams and markets
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      The Company
      HQ: Milan, Lombardia
      2,457 Employees
      Year Founded: 2021

      What We Do

      We are the Leading Payment Company in Europe. In a more and more complex and fragmented market, we provide advanced customer-first solutions that simplify the complexity of payments, in combination with deep insights of the different European markets. Every day, we work to offer reliable and secure solutions for merchants and financial institutions, that simplify payments and that enrich shopping and banking experiences. Working daily with our Clients and Partners, with close customer support, is our way to contribute to the existence of the many industries we serve and of Society. At Nexi, we simplify payments for People.

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