About Blue Bird Corporation
Blue Bird (NASDAQ: BLBD) is recognized as a technology leader and innovator of school buses since its founding in 1927. Our dedicated team members design, engineer and manufacture school buses with a singular focus on safety, reliability, and durability. School buses carry the most precious cargo in the world – 25 million children twice a day – making them the most trusted mode of student transportation. The company is the proven leader in low- and zero-emission school buses with more than 25,000 propane, natural gas, and electric powered buses sold. Blue Bird is transforming the student transportation industry through cleaner energy solutions. For more information on Blue Bird’s complete product and service portfolio, visit www.blue-bird.com.
JOB SUMMARY
Reporting to the Marketing Manager, this role is responsible for planning and execution of initiatives in digital, product and brand marketing. This role requires a creative, detail-oriented, and highly organized individual who can successfully collaborate with functional teams within the marketing department and cross-functional teams throughout the organization to drive brand visibility, customer engagement, and business growth.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Execute multi-tiered marketing initiatives in collaboration with the Marketing Manager, providing data-driven feedback and insights to optimize campaign performance.
- Conduct market intelligence and competitive analysis to identify industry trends, benchmark positioning, and maintain a distinct competitive edge.
- Enforce brand guidelines and messaging integrity, ensuring all external-facing content aligns with Blue Bird’s core values and corporate identity.
- Cultivate cross-functional relationships across internal teams and external stakeholder ecosystems to align business goals.
- Maximize website and social media performance to increase brand engagement, traffic, and overall digital platform impact.
- Drive inbound lead generation via the CRM framework, deploying data-backed relationship-nurturing best practices to accelerate the sales pipeline.
- Establish an integrated campaign and content calendar with internal teams to maintain a strict focus on value delivery and ROI.
- Design multi-channel advertising campaigns and comprehensive media plans from initial conceptualization through final deployment.
- Produce high-quality marketing collateral, including sales presentations, program overviews, promotional videos, and photography.
- Orchestrate end-to-end trade show strategies, maintaining absolute accountability for budget oversight, logistics, and on-site marketing support.
- Develop and maintain marketing material, develop and maintain content, procurement, and stock levels of brochures and brand materials.
- Maintain structured, accessible digital archiving systems for all creative assets, presentations, and multimedia libraries.
- Collaborate with marketing team on media, dealer communications, website and customer surveys
KNOWLEDGE, SKILLS AND ABILITIES FOR SUCCESS
- Experience working on marketing campaigns and knowledge of digital marketing and social media platforms
- High level understanding of a B2B business
- Experience in the Automotive industry is a plus
- Ability to work independently, handle multiple projects simultaneously, and meet deadlines
- Proficiency in using event management software and marketing tools
- Proficient in Microsoft Office
- Excellent organizational, project management, and time management skills
- Ability to remain calm under pressure and maintain a customer-service mindset
- Ability to lift up to 30lbs
- Ability to travel extensively and work on weekends during events
- Basic knowledge of photography and media production
- Proficient in Adobe Creative Suite, a plus
- Ability to travel up to 35%, including evenings and weekends
BASIC EDUCATION AND EXPERIENCE REQUIRED
- Bachelor's degree in marketing, communications, or a related field required
- 2-3 years’ experience working in graphic design, sales, marketing, and communications
- All candidates must be a U.S. citizen or permanent resident. Candidates must be authorized to work in the United States and will be required to provide proof of employment eligibility at the time of hire.
PREFERRED EXPERIENCE
- Fluent, French speaking, is a plus
- Experience in event planning or event coordination in a corporate environment with a proven track record of creative and successful events is a plus
- Budget management experience is a plus
WE VALUE
- Ability to anticipate and understand customer needs and provide guidance
- Excellent interpersonal and customer relationship skills to handle difficult and sensitive matters.
- Strong project management skills. Exposure to difficult or complex projects a plus.
- Ability to influence stakeholders
- Effective communication and ability to communicate complex details in a clear manner.
- Flexible workspaces and work hours that help you unleash the best you.
- Working in a collaborative team and balancing the needs of individual stakeholders while delivering corporate objectives.
INCLUDES
- Continued Professional Development
- Benefits including medical, dental and vision insurance, 14 paid holidays, vacation time and 401k with match
*The specific statements shown in each section of this description are not intended to be all-inclusive. They represent typical elements and criteria necessary to successfully perform the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
Blue Bird® is an equal opportunity employer and makes employment decisions on the basis of merit. We strive to have the best available talent in every job based on the Knowledge, Skills and Abilities each person brings. Blue Bird is committed to compliance with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in Company operations and prohibits unlawful discrimination in all forms.
All candidates must be a U.S. citizen or permanent resident. Candidates must be authorized to work in the United States and will be required to provide proof of employment eligibility at the time of hire.
Li-Onsite
Qualifications Education Required Bachelors or better. Experience Required Experience working in graphic design, sales, marketing, and communications Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Bachelor's degree in marketing, communications, or related field
- 2-3 years' experience in graphic design, sales, marketing, and communications
- Authorized to work in the United States; U.S. citizen or permanent resident required
- Experience working on marketing campaigns and knowledge of digital marketing and social media platforms
- Proficiency in Microsoft Office
- Proficiency in event management software and marketing tools
- Basic knowledge of photography and media production
- Ability to lift up to 30 lbs
- Ability to travel up to 35%, including evenings and weekends
- Proficient in Adobe Creative Suite
- Fluent French speaking
- Experience in the automotive industry
- Experience in event planning or coordination in a corporate environment
- Budget management experience
Blue Bird Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Blue Bird and has not been reviewed or approved by Blue Bird.
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Pay Growth & Progression — The 2024 collective bargaining agreement delivered meaningful wage increases for covered hourly employees, with larger boosts at the lowest pay bands. Subsequent contractual provisions point to a structurally improved earnings path for many production roles.
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Strong & Reliable Incentives — Overtime availability and profit sharing lift overall earnings potential, particularly in production settings. The contract formalized profit sharing and added financial provisions that enhance variable pay.
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Retirement Support — A 401(k) with Roth option and an employer match is offered, and the union agreement introduced a defined‑contribution retirement plan for covered workers. Company materials indicate employer contributions are part of the total rewards package.
Blue Bird Insights
What We Do
About Us Blue Bird offers a complete line of Type A, C and D school buses in a variety of options and configurations. Since 1927, Blue Bird Corporation has continued to set industry standards with its innovative design and manufacturing capabilities. Additionally, Blue Bird provides comprehensive financial solutions through Blue Bird Capital Services. Today, Blue Bird has more than 1,600 employees, Georgia-based manufacturing facilities and an extensive network of Dealers and Parts & Service facilities throughout North America. Its global presence can be seen in more than 60 countries through sales into Africa, Asia, the Caribbean, Latin America, Europe and the Middle East. Our Promise We are singularly focused on building and selling school buses that customers want and value. The safety of schoolchildren is at the center of all that we do and we will strive every day, just as we have since our beginning in 1927, to provide an unparalleled and affordable product in terms of safety, quality, durability, and serviceability. We will be easy to do business with, responsive to our customers' wants and needs, and provide prompt after-sale support in parts and service through a professional, high-qualified distribution network. Customer satisfaction is our top priority. What We Stand For We come to work every day with one common goal, to design, build, sell and service the world's finest school bus. That's what we do - no distractions, no competing priorities. We are heirs to a rich legacy, one of listening to our customers, embracing their needs, and delivering innovations that lead the market. We commit ourselves to four driving priorities - safety, quality, durability, and serviceability. We embody the interests of every child that rides us, every driver that drives us, every service technician that services us and every district that buys us. More than a business, this work is our heritage, and we have been at it since 1927 - that's purpose driven.
