Marketing Specialist

Job purpose: Support the planning, execution, and optimization of all marketing activities across the assigned brands, ensuring effective campaign execution, brand consistency, lead generation, customer engagement, and alignment with business objectives. The Marketing Specialist is responsible for coordinating marketing campaigns, events, PR, agencies, OEM communications, budgeting, procurement, showroom branding, market intelligence, and reporting while working closely with internal and external stakeholders.

Job responsibilities:

Marketing Campaigns

• Plan, coordinate, and execute integrated marketing campaigns across digital, social media, CRM, retail, PR, events, and traditional media. 

• Develop campaign briefs and coordinate campaign execution with agencies and internal stakeholders. 

• Monitor campaign performance and recommend optimization initiatives. 

• Ensure campaigns are delivered on time, within budget, and according to brand guidelines. 

• Coordinate tactical campaigns, seasonal offers, product launches, and promotional activities. 

• Support lead generation initiatives and campaign performance improvements. 

Product Marketing & Market Intelligence

• Monitor competitors' products, pricing, financing offers, campaigns, and market positioning. 

• Prepare product comparison reports and competitor benchmarking presentations. 

• Conduct market research and identify trends, customer insights, and business opportunities. 

• Support pricing recommendations and promotional strategies. 

• Develop product positioning and key customer messaging. 

• Maintain updated product specifications and sales support materials. 

Events & Customer Experience

• Plan and execute product launches, media events, exhibitions, sponsorships, mall activations, roadshows, customer events, and test drive activities. 

• Coordinate event logistics with agencies, suppliers, venues, and internal departments. 

• Evaluate event performance and prepare post-event reports. 

• Identify partnership opportunities that enhance brand visibility. 

Public Relations

• Coordinate PR activities with agencies and media partners. 

• Prepare and review press releases, media kits, and communication materials. 

• Support media events, interviews, press conferences, and influencer collaborations. 

• Monitor media coverage and prepare PR reports.  

• Manage press vehicle requests and TD. 

Showroom Branding & Retail Marketing

• Develop and maintain showroom branding, POS materials, brochures, signage, displays, and merchandising. 

• Ensure retail marketing standards are implemented across all showrooms. 

• Coordinate production and installation of marketing materials. 

• Maintain brand consistency across all customer touchpoints. 

Agency & Supplier Management

• Manage day-to-day communication with creative, media, PR, digital, production, and event agencies. 

• Prepare agency briefs and review creative deliverables. 

• Monitor agency performance, timelines, and service quality. 

• Coordinate production schedules and supplier deliveries. 

OEM Coordination

• Act as the marketing contact with the OEM. 

• Coordinate approvals for campaigns, creative assets, events, and marketing materials. 

• Ensure compliance with OEM brand guidelines. 

• Prepare and submit required reports to the OEM. 

• Coordinate marketing support programs and co-op initiatives where applicable. 

Budget & Procurement

• Monitor marketing expenditure and budget utilization. 

• Raise Purchase Requisitions (PR), Purchase Orders (PO), and follow procurement processes. 

• Track supplier invoices and ensure timely payments. 

• Maintain accurate records of marketing expenses. 

• Ensure all activities remain within approved budgets. 

Reporting & Administration

• Prepare weekly and monthly marketing reports. 

• Monitor KPIs and campaign effectiveness. 

• Prepare management presentations and business updates. 

• Maintain marketing calendars and project timelines. 

• Keep marketing asset libraries and documentation updated. 

• Support internal communications and cross-functional initiatives.

Collaboration & Support

• Work closely with Sales, Product, CRM, Digital, PR, Finance, Procurement, Legal, IT, Customer Experience, and Dealer Network teams. 

• Coordinate with OEM marketing teams on campaigns, approvals, launches, and reporting. 

• Liaise with agencies, media partners, suppliers, malls, event organizers, and production houses. 

• Support sales teams with marketing materials and product information. 

• Assist other brands and departments on marketing initiatives when required.

Educational Qualification

Bachelor's degree in marketing, Business Administration, Communications, or a related discipline.

Work Experience

• 3–5 years of experience in Marketing, preferably within the automotive, retail, or consumer goods industries. 

• Proven experience in marketing campaign management, events, public relations, agency management, retail marketing, budgeting, procurement, and product marketing. 

• Experience working with OEMs and managing brand compliance is preferred. 

• Experience with CRM, digital marketing platforms, and marketing analytics is an advantage.

Competencies

• Strong marketing campaign planning and execution skills. 

• Good understanding of automotive marketing, customer journey, and market dynamics. 

• Ability to analyze competitor activities, pricing, and promotional offers. 

• Strong project management and organizational skills with the ability to manage multiple activities simultaneously. 

• Excellent agency, supplier, and stakeholder management skills. 

• Good understanding of events, PR activities, and retail marketing execution. 

• Ability to manage budgets, track expenses, and follow procurement processes. 

• Strong communication and presentation skills. 

• Creative mindset with attention to detail and brand consistency. 

• Analytical mindset with the ability to prepare reports and extract insights. 

• Ability to work independently and collaborate effectively across departments. 

• Proactive, adaptable, and able to work in a fast-paced environment.

Systems & Software

• Microsoft Office Suite (Advanced Excel, PowerPoint, Word) 

• Power BI (preferred) 

• CRM platforms 

• Basic understanding of Adobe Creative Suite is an advantage.

Languages

• Excellent communication skills in English

• Arabic is an advantage.

AWR Automotive, a flagship vertical of AW Rostamani Group, has been shaping the future of transportation in the Middle East for over five decades. Previously known as Arabian Automobiles, the company represents leading global brands, including Nissan, INFINITI, and Renault, exclusively in Dubai and the Northern Emirates, while Zeekr, Chery, and Smart are offered across the UAE. Beyond vehicle sales and services, AWR Automotive is driving innovation with flexible mobility solutions through its homegrown brands like Shift and Subscribe Me.

Rooted in AW Rostamani Group's legacy of excellence, AWR Automotive embodies the Group’s commitment to intelligent and sustainable mobility, continuously delivering value to over 155,000 customers annually. Together with its partners, the company pioneers electric mobility and sustainable solutions, fostering a smarter, greener future for the region.

For more information, visit www.awrostamani.com.