Job purpose
The Digital Marketing Specialist will be responsible for driving brand awareness, customer engagement, and lead generation through digital platforms. This role requires a blend of creative content development, performance marketing expertise, and data-driven decision-making to strengthen the brand’s digital presence and support sales objectives
Job responsibilities
Brand Awareness & Engagement
- Develop and execute digital marketing strategies to increase visibility and strengthen brand positioning in the UAE automotive market.
- Manage digital campaigns, influencer partnerships, and social content to build an active and engaged online community.
- Ensure consistent digital storytelling aligned with brand identity and customer touchpoints.
Performance Marketing & Lead Generation
- Plan and optimize paid campaigns across Google Ads, Meta, TikTok, YouTube, and other digital platforms.
- Drive measurable results such as website traffic, test-drive bookings, showroom visits, and lead conversions.
- Manage retargeting campaigns to maximize customer acquisition efficiency.
Social Media & Content Management
- Manage content calendars and publish across Instagram, TikTok, YouTube, LinkedIn, and Twitter/X.
- Create engaging, relevant content to capture interest and support customer journeys.
- Oversee social listening, community management, and online reputation monitoring.
Analytics & Reporting
- Track KPIs across platforms using Google Analytics, Meta Business Suite, CRM dashboards, and other tools.
- Provide performance reports with insights and recommendations to optimize campaigns.
- Monitor competitor activity and adjust strategies to remain competitive.
Collaboration & Support
- Work closely with the sales team to align digital marketing with showroom and retail objectives.
- Support brand initiatives, events, and campaigns with digital amplification strategies.
- Coordinate with internal and external partners to ensure seamless execution of campaigns .
Educational Qualification
- Bachelor’s degree in marketing, Digital Media, or related field.
Work Experience
- 3–5 years’ experience in digital marketing, preferably in automotive, retail, or consumer brands.
- Proven expertise in Google Ads, Meta Ads Manager, SEO/SEM, email automation, and analytics tools.
Competencies
- Strong content creation and social media management skills.
- Data-driven mindset with ability to optimize ROI and performance metrics.
- Good interpersonal skills
Languages
- Excellent communication skills in English
- Arabic is an advantage.
AWR Automotive, a flagship vertical of AW Rostamani Group, has been shaping the future of transportation in the Middle East for over five decades. Previously known as Arabian Automobiles, the company represents leading global brands, including Nissan, INFINITI, and Renault, exclusively in Dubai and the Northern Emirates, while Zeekr, Chery, and Smart are offered across the UAE. Beyond vehicle sales and services, AWR Automotive is driving innovation with flexible mobility solutions through its homegrown brands like Shift and Subscribe Me.
Rooted in AW Rostamani Group's legacy of excellence, AWR Automotive embodies the Group’s commitment to intelligent and sustainable mobility, continuously delivering value to over 155,000 customers annually. Together with its partners, the company pioneers electric mobility and sustainable solutions, fostering a smarter, greener future for the region.
For more information, visit www.awrostamani.com.
What We Do
AW Rostamani Group is a multi-sector, multi-market group and one of the most progressive companies in the Middle East. With a legacy spanning over seven decades, AWR Group employs 3,000 individuals, serving a diverse customer base of over 155,000 individuals and 24,000 businesses. Its core verticals include automotive, real estate, logistics, lifestyle, lighting solutions, travel, agritech, and sustainable packaging.
