Marketing Specialist - Xtratuf

Sorry, this job was removed at 08:14 p.m. (CST) on Wednesday, Apr 15, 2026
Dedham, MA, USA
In-Office
Retail • Wearables
The Role
About XTRATUF:
For over 75 years, XTRATUF has been the leader in rubber boots for the commercial fishing industry. Now under Rocky Brands ownership and with an extended product line, XTRATUF is showing up in more places than ever – ski lodges, tailgates, operating rooms, breweries, farms, and more. Our non-slip outsoles, and oil, acid, and chemical resistant uppers create a unique product that is trusted around the world. XTRATUF is Alaska Proven and Built for All.
 
About the Role:
The XTRATUF Marketing Specialist will work with the Marketing Manager and cover all aspects of traditional and digital marketing. This role will help support brand growth across core and adjacent brand segments. From content creation to product marketing, the Marketing Specialist will have their hands in a variety of projects. Working closely with multiple teams and partners, this role will have you fully immersed in all things XTRATUF.
 
Essential Duties and Responsibilities:
To perform the job successfully, an individual must be able to perform each essential duty satisfactorily.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following, other duties may be assigned:
  • Collaborate from cross functional teams to help maintain a unified marketing effort between Marketing, Sales, Ecom, and agency partners
  • Own day-to-day oversight of brand social channels and calendar, monitor campaign goals, and engage with the community
  • Participate in and run tradeshows and pop-up events
  • Partner with the Sales team to execute wholesale level activations and ensure account success
  • Manage incoming creative requests and creative asset management
Qualifications:
The requirements listed below are representative of the knowledge, skill, and/or ability required.
  • Passion and understanding of footwear/ fashion industry and trends
  • 2-3 years of experience with brand or agency marketing teams
  • Knowledge of social and digital media landscape and trends
  • Strong written and oral communication skills
  • Flexible self-starter able to juggle multiple projects at a time
  • Experience with Adobe CC (photo and video editing, graphic design) is a plus
About Rocky Brands:
Founded in 1932 Rocky Brands, Inc. designs, develops, manufactures and markets premium quality Outdoor, Work, Western, Duty and Military footwear as well as Outdoor and Work apparel and accessories. The Rocky Brands family of brands includes owned brands Rocky, Georgia Boot, Durango, Lehigh, The Original Muck Boot Company, XTRATUF, Ranger, and the licensed brand Michelin Footwear.
 

Remote: This position operates in a remote environment. Work is performed primarily using a computer, phone, and virtual collaboration tools. The employee must have a dedicated, distraction‑free workspace with reliable internet access that supports online meetings, data security, and consistent productivity. Work is generally sedentary, involving extended periods in a stationary position with periodic movement as needed.

The employee is expected to maintain availability during agreed‑upon business hours and attend required meetings via video or teleconference. Remote schedules must not interfere with normal interactions between the employee, their supervisor, coworkers, or customers, and must support the team’s ability to meet business needs.

Confidential information must be handled securely at all times, including proper storage, password protection, and adherence to company security protocols. Employees must ensure their remote environment supports safe, compliant work practices and upholds company standards for professionalism, communication, and responsiveness. Performance expectations for remote employees are consistent with onsite roles, including meeting deadlines, attending meetings, and maintaining regular communication with leadership.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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The Company
HQ: Nelsonville, OH
442 Employees
Year Founded: 1932

What We Do

Since its inception in 1932, Rocky Brands, Inc. (NASDAQ: RCKY) has grown into a global enterprise with distribution to more than 70 countries. The Global Headquarters, located in the historic town of Nelsonville, OH employs about 400 residents, with more than 2,800 employees worldwide, including offices in Westwood, MA, our own factory in Rock Island, IL and several international locations. The global Rocky Brands team operate in offices and facilities in Canada, China, Australia, United Kingdom, Puerto Rico, Dominican Republic and more. At Rocky Brands, Inc., we design, develop, manufacture and market premium quality footwear and apparel. We are focused on growing our brands through product innovation, targeted sponsorships and social interaction with our consumers. We market compelling brands with innovative product lines that enhance consumers’ life experiences, resulting in a lifetime loyalty to Rocky Brands, Inc. The Rocky Brands family of brands includes Rocky®, Georgia Boot®, Durango®, The Original Muck Boot Company®, XTRATUF®, Servus®, NEOS®, Ranger® and Lehigh Outfitters®. Our vision is to become a global leader in the apparel and footwear markets with increasingly profitable organic sales growth.

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