Marketing Specialist, Trade Shows and Events, ComOps, NA

Posted 7 Days Ago
Be an Early Applicant
Germantown, MD, USA
In-Office
Entry level
Biotech
The Role
Leads North American trade shows and regional events, including planning, vendor coordination, logistics, budgets, booth execution, staffing, and on-site management. Tracks event ROI, lead generation, customer engagement, and brand impact. Develops reusable event resources, collaborates with global and regional marketing, supports sales alignment, analyzes competitors, and improves event efficiency and market positioning.
Summary Generated by Built In

Overview  

 
At QIAGEN, we are driven by a simple but powerful vision: making improvements in life possible.  

We’re dedicated to revolutionizing science and healthcare for the better. From our entrepreneurial roots to our current global presence, we've grown into a force for positive change. With thousands of employees across six continents, collaboration is our greatest strength. We’re always striving to identify talented individuals to join our exceptional teams. 
 
We have played a pivotal role in shaping modern science and healthcare, and we're just getting started. If you're someone who thrives on new challenges, values diversity and wants to make a tangible difference in people's lives, then QIAGEN is the place for you. 

 

At QIAGEN, every day is an opportunity to make a real-life impact. 

 

Join us, grow with us, and together, let's shape the future of biological discovery. 

‎

  • Tier 1 & Tier 2 Shows – Global Collaboration & Regional Leadership:
    • Partner with the global trade shows team to execute and lead Tier 1 and Tier 2 industry shows within the North America region.
    • Ensure proper execution of booth design, logistics, staffing, and materials aligned with global brand standards and campaign themes.
    • Provide regional leadership and oversight to ensure shows reflect QIAGEN’s market positioning and strategic priorities.
  • Tier 3 Shows – Direct Management & ROI Accountability:
    • Directly manage and execute all Tier 3 trade shows and regional events within North America.
    • Own end-to-end event planning and execution, including venue coordination, vendor management, budget oversight, logistics, and on-site presence.
    • Establish clear ROI metrics for each show and track performance against targets; conduct post-event analysis to measure lead generation, customer engagement, and brand impact.
    • Maintain detailed visibility into performance data and reporting to inform strategic decisions for future events.
  • Continuous Improvement & Impact Optimization:
    • Identify and implement opportunities to improve event execution, increase audience impact, and enhance customer and prospect engagement.
    • Drive strategies to maximize ROI and operational efficiency; seek ways to do more with less while increasing show impact and presence.
    • Consolidate show calendars where appropriate to strengthen QIAGEN’s focus and impact at key events.
    • Analyze competitive presence at shows and recommend strategies to differentiate QIAGEN and strengthen market positioning.
  • Event Resources & “Event in a Box” Development:
    • Work with marketing interns and team members to develop and maintain a library of reusable event resources, tactics, and collateral.
    • Create “Event in a Box” packages that enable Tier 3 shows to be executed efficiently and with consistency across the region.
    • Ensure all materials and resources are aligned with global brand guidelines, regional campaigns, and QIAGEN’s messaging standards.
    • Update and optimize these resources annually based on performance data and market feedback.
  • Cross-Functional Collaboration & Stakeholder Management:
    • Partner closely with regional and global marketing teams, product marketing, and segment teams to align show strategy with broader marketing initiatives.
    • Collaborate with the North America sales organization to understand customer and prospect needs, ensure proper sales support at events, and capture quality leads.
    • Manage vendor relationships including booth builders, freight companies, AV providers, and event logistics partners.

What we offer  

 

  • Bonus/Commission  

  • Local benefits   

  • Referral Program  

  • Volunteer Day  

  • Internal Academy (QIALearn)   

  • Employee Assistance Program   

  • Hybrid work (conditional to your role) 

 

Our people are the heartbeat of everything we do. Passion drives us as we push boundaries to innovate and evolve. We inspire with our leadership and make an impact with our actions. We cultivate a collaborative, supportive environment where each individual and team can flourish. We champion accountability and encourage entrepreneurial thinking.   

 

QIAGEN is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, or disability.  

QIAGEN Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about QIAGEN and has not been reviewed or approved by QIAGEN.

  • Flexible Benefits — Flexible work options (hybrid or remote where roles allow), flexible hours, sabbaticals, and site-specific childcare support work–life fit. Programs are presented as available where roles allow, signaling adaptable benefit design.
  • Wellbeing & Lifestyle Benefits — A global Employee Assistance Program for employees and immediate family, alongside broader wellbeing initiatives and community volunteering time, provides everyday support. Recognition for inclusive culture reinforces the emphasis on a supportive environment.
  • Parental & Family Support — Paid parental leave positioned as above typical U.S. norms and family-oriented offerings (e.g., on-site childcare at some locations) enhance caregiver support. Reports of solid PTO and holidays further strengthen family time.

QIAGEN Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Hilden
6,000 Employees
Year Founded: 1984

What We Do

QIAGEN is the leading global provider of Sample to Insight solutions that enable customers to gain valuable molecular insights from samples containing the building blocks of life. Our sample technologies isolate and process DNA, RNA and proteins from blood, tissue and other materials. Assay technologies make these biomolecules visible and ready for analysis. Bioinformatics software and knowledge bases interpret data to report relevant, actionable insights. Automation solutions tie these together in seamless and cost-effective workflows. QIAGEN provides solutions to more than 500,000 customers around the world in Molecular Diagnostics (human healthcare) and Life Sciences (academia, pharma R&D and industrial applications, primarily forensics).

Similar Jobs

Sprout Social Logo Sprout Social

Product Manager

Marketing Tech • Social Media • Software • Analytics • Business Intelligence
Easy Apply
Remote or Hybrid
US
1400 Employees
165K-272K Annually

Imprivata Logo Imprivata

Senior Privacy Engineer

Healthtech • Information Technology • Security • Software • Cybersecurity
Remote or Hybrid
United States
1372 Employees
113K-142K Annually

Imprivata Logo Imprivata

Solutions Engineer

Healthtech • Information Technology • Security • Software • Cybersecurity
Remote or Hybrid
United States
1372 Employees
141K-177K Annually

Ahold Delhaize USA Logo Ahold Delhaize USA

Manager III Content Process Standards & Training

AdTech • eCommerce • Food • Marketing Tech • Retail
Hybrid
Hyattsville, MD, USA
10000 Employees
121K-209K Annually

Similar Companies Hiring

Formation Bio Thumbnail
Artificial Intelligence • Big Data • Healthtech • Biotech • Pharmaceutical
New York, NY
150 Employees
SOPHiA GENETICS Thumbnail
Software • Healthtech • Biotech • Big Data • Artificial Intelligence
Boston, MA
450 Employees
Pfizer Thumbnail
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
New York, NY
121990 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account