As part of the South Asia Pacific (SAP) Marketing team, the Marketing Specialist, Southeast Asia will drive the business strategy, a portfolio of key local initiatives across events, digital marketing and training programs. You will manage programs end-to-end from planning and budgeting through execution and post-campaign review – working closely with internal stakeholders, agencies and vendors to ensure delivery is on time, on budget and to high standard.
This role is ideal for an individual who is highly organized, comfortable with multiple priorities, working independently and confident in collaborating across teams. You will work closely with Southeast Asia Sales Team to drive multi-channel marketing campaigns and lead generations programs that support our sales & marketing objectives.
This role will report to the Marketing Manager, South Asia Pacific (SAP) and will support regional projects as needed.
This role is based in Bangkok, Thailand.
You will be required to travel both within Southeast Asia and internationally, up to an estimated 40% of the time, for internal meetings, major trade shows and events around the region.
What you will do:
In addition to the execution of the strategy for the identified countries, you will manage:
Partner Marketing (Channels & Distributors)
Partner with the Channel/Partner organisation to design and execute go-to-market programs through distributors and partners.
Drive co-marketing strategy and maintain the right balance between co-marketing with partners and direct engagement with end customers.
Localise partner communications for the region, including newsletters, partner onboarding content, local website content, and always-on content marketing.
Demand Generation
Work with the Marketing Manager (SAP) and the broader APAC Marketing team to roll out relevant segment-specific campaigns in the region.
Share market/segment insights with APAC Marketing to inform campaign planning, messaging, and prioritisation.
Track and report performance, including lead generation, lead quality, and conversion within key segments.
Events (Online & Offline)
Ensure the Axis brand experience and solution messaging are consistently represented at key industry events and Axis-owned events (e.g., customer conferences).
Own the planning and execution of the annual calendar of customer, channel, partner, and internal events (virtual and in-person), including budget, vendors, logistics, and post-event reporting.
Axis Experience Centre (AEC)
Roll out and manage the AEC marketing program as a key brand experience platform.
Use the AEC to generate and influence demand across distributors, partners, technology integration partners, end customers, and media/press.
Review AEC utilisation and define best practices and improvements to enhance experience and impact.
Axis Communications Academy
Manage Academy and Learning Modules for the Southeast Asia (SEA) markets.
Market the course curriculum and position Axis Academy as an aspirational learning platform.
Partner with the relevant Trainer(s) to gather feedback and ensure training content and delivery meet market needs.
Provide insights and recommendations to shape the training roadmap based on field feedback and market trends
Qualification and Experience
Degree in Marketing or related field
Minimum 12 years of experience in a marketing role (ideally B2B Marketing)
Strong proficiency in Microsoft Office Suite, experience with marketing automation and CRM platforms such as Salesforce, Pardot, or Eloqua is essential.
Proficiency in written and spoken English is important, and any additional regional languages are an advantage.
Multi-faceted experience across different marketing disciplines (e.g. partner marketing, demand generation) is a strong advantage
Understanding of common technology subjects is highly preferred
Personal Skills and Knowledge
Excellent organizational skills with the ability to manage multiple priorities across different marketing areas.
Strong project leadership skills – able to influence, align stakeholders and drive execution.
Collaborative and flexible team player, open to changes and able build rapport across teams to achieve results
Confident, enthusiastic self-starter who takes initiative and thrives in an open, transparent culture with minimal supervision.
Open-minded, curious and willing to learn continuously.
Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.
About Axis CommunicationsWe enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.
With around 6000 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.
Let´s create a smarter, safer world
For more information about Axis, please visit our website www.axis.com.
Listen to Get To Know Axis – Podcast
Skills Required
- Degree in Marketing or related field
- Minimum 12 years of experience in a marketing role
- Strong proficiency in Microsoft Office Suite
- Experience with marketing automation and CRM platforms like Salesforce, Pardot, or Eloqua
- Proficiency in written and spoken English
What We Do
Axis enables a smarter and safer world by creating solutions for improving security and business performance. As a network technology company and industry leader, Axis offers solutions in video surveillance, access control, intercom, and audio systems. They are enhanced by intelligent analytics applications and supported by high-quality training. Axis has around 4,000 dedicated employees in over 50 countries and collaborates with technology and system integration partners worldwide to deliver customer solutions. Axis was founded in 1984, and the headquarters are in Lund, Sweden. For more information, visit www.axis.com. Experiencing technical difficulties with www.axis.com? Visit: https://status.axis.com.
