Southern Impression Homes is a builder of single-family homes and multi-family units for both the BTR and owner-occupied markets.
Headquartered in Jacksonville, FL, the company is experiencing rapid growth and is seeking a Digital Marketing Specialist to oversee the company's digital marketing efforts.
At Southern Impression Homes, we pride ourselves on our culture and our ability to make our company a place where employees enjoy coming to each day. We believe that hard work is important, but we also believe life balance is essential. We encourage and support our employees in becoming their best, both personally and professionally. Everything we produce is a result of the talent and hard work of our team members. We believe that, when people share their talents and ideas, great things can happen.
The company offers numerous options to help its employees achieve their financial, professional, and wellness goals including: Medical, dental, and vision insurance options Paid time off 401(k) plan and match and more.
General Duties and Responsibilities:
- Place and track all online display advertising campaigns while adhering to established budgets •
- Create and maintain a library of tracking links for all online advertising •
- Optimize monthly offers/promotions, social media, and display/re-target ads using web analytical tools •
- Measure, assess, and report performance of all digital marketing campaigns against ROI and KPI goals •
- Maintain the Company’s social media presence and strategy •
- Identify trends and develop insights to be used to optimize spend and performance •
- Plan, execute, and measure experiments and conversion tools •
- Collaborate with other functional areas of the company to create ads and landing pages that will optimize the user experience •
- Identify and evaluate emerging technologies, advertising sources, and tools •
- Synthesize data to evaluate and determine more successful solutions avenues for advertising •
- Collaborate with vendor partners •
- Manage complaints and comments on social media and company websites •
- Drive website traffic to acquire leads •
- Ad hoc reports
Qualifications:
- Bachelor’s degree in Marketing or related field, or equivalent combination of education and experience
- Minimum of 2 years of work experience
- Able to develop and maintain positive and cooperative professional relationships
- Knowledge of concepts of account planning, project management, production management, estimating, billing, and creative strategy
- Willingness to learn new things and take on new responsibilities as needed
- Strong customer service skills
- Advanced Excel skills
- Good time management skills
- Very detail-oriented and organized
- Able to multi-task and properly prioritize work in order to see projects through to completion
At Southern Impression Homes, employment decisions are based on personal capabilities and qualifications without regard to race, creed, color, religion, sex, age, national origin, ancestry, disability, veteran status, pregnancy, genetic information, sexual orientation, gender identity, or any other protected characteristic as established by law. If you require a reasonable accommodation to apply for this position please contact our Corporate Offices at 972-383-4300.
Skills Required
- Bachelor's degree in Marketing or related field, or equivalent combination of education and experience
- Minimum of 2 years of work experience
- Advanced Excel skills
- Knowledge of account planning, project management, production management, estimating, billing, and creative strategy
- Experience placing, tracking, and optimizing online display and re-targeting advertising campaigns
- Experience with web analytics and creating/maintaining tracking links
- Ability to maintain and execute social media strategy and manage comments/complaints
- Strong customer service skills and ability to develop positive professional relationships
- Good time management, attention to detail, organization, and ability to multi-task/prioritize
- Willingness to learn new things and take on new responsibilities
What We Do
SI Holdco LLC operates as a holding company. Through its subsidiaries, including Southern Impression Homes, it provides construction services and develops and builds detached rental housing.
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