Marketing Specialist - Senior

Posted Yesterday
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Somerset, NJ, USA
In-Office
100K-125K Annually
Senior level
Food
The Role
Leads marketing initiatives supporting product innovation, commercial growth, lead generation, and customer acquisition in the beauty industry. Analyzes market, consumer, regional, and competitor insights; develops content including brochures, white papers, presentations, and email campaigns; ensures brand consistency; evaluates campaign ROI; collaborates with sales and global marketing teams; and participates in industry organizations.
Summary Generated by Built In

Senior Marketing Specialist

 
At Sensient Technologies, we are experts in science, art and innovation of color and flavor. We are market-savvy and visionary. We are problem solvers. And we will be better with you. 

Position SUMMARY:

Sensient Beauty is a world leader in the design and manufacturer of colorants and specialty ingredients for use throughout the global personal care markets.  The Senior Marketing Specialist will be a critical partner working with cross-functional teams to drive new sales opportunities and lead marketing initiatives that support product innovation and commercial growth opportunities in the beauty space. They will be responsible for effectively communicating and enhancing the business unit value proposition and ultimate success.  This individual will partner with Sensient’s marketers and innovators across the globe to identify portfolio opportunities and deliver market-needed solutions.   The position is fully on-site, located in Somerset, NJ at Sensient Beauty’s Innovation Center.

What you’ll do:

•    Ensures brand consistency across content portfolio
•    Analyze regional trends, market insights, consumer insights and competitor activity to inform strategy and lead market research to capture ‘voice of the customer’, identify emerging trends and inform product development and strategic decision making
•    Manage and optimize communication strategies that drive lead generation and new customer acquisition 
•    Research and write content for marketing deliverables such as product brochures, white papers, presentations, email campaigns, etc.
•    Work with sales account managers in the development and delivery of customer presentations in a way that enhances brand awareness and reputation 
•    Analyze ROI on marketing campaigns, marketing initiatives and ongoing marketing spending; adjust tactics to improve effectiveness 
•    Actively participate in the beauty industry through industry organizations and associations

What you’ll bring:

•    Demonstrated excellence in copywriting/content marketing
•    Creativity - must demonstrate high levels of creativity, flexibility, problem solving and the ability to be enterprising
•    Knowledge of marketing-related business practices, including market research, technology and budgeting 
•    Time management and organization skills to plan and execute both large and small marketing projects and initiatives
•    Ability to manage projects from inception through implementation and communicate progress throughout the process
•    Effective communication skills and adaptable communication style for interacting with team members, upper management and clients
•    Proficient with marketing-related software programs (Mintel, Euromonitor, etc.) and Adobe products

What you’ll get:

•    Bachelor’s degree is required in Chemistry, Biology, Cosmetic Science, Marketing or a related field. 
•    3 years’ marketing experience 
•    Experience with a manufacturer, particularly in the beauty industry
•    Must be a self-starter who is seeking upward mobility

About Sensient

Sensient Technologies Corporation is a leading global manufacturer and marketer of colors, flavors, and extracts. Sensient employs advanced technologies at facilities around the world to develop specialty food and beverage systems, cosmetic and pharmaceutical systems, specialty colors, and other specialty and fine chemicals. The Company's customers include major international manufacturers representing most of the world's best-known brands

ABOUT SENSIENT PERSONAL CARE:

The Personal Care business unit is a leading developer, producer and supplier of natural and synthetic color systems, natural and synthetic emulsifiers, natural and synthetic film formers and rheological additives, and active natural ingredients for customers around the globe. For the personal care market, the Company's high-performance products play a central role in the manufacture of color cosmetics, skin care products – leave on and rinse-off, sun care products, hair care & color products.  In the Specialty market, the company’s high-performance colorants play a significant role in home and institutional products.   The Personal Care business unit is in Somerset, NJ and reports into the Color Group, which is in St. Louis, Missouri.

The salary for this position is $100,000- $125,000 USD.  Pay within the range is based on several factors, which may include, but are not limited to education, work experience, specialized training, and labor market conditions.  In addition to salary, Sensient is proud to offer a comprehensive benefits program to support the holistic well-being of our employees and their families.

THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Sensient Technologies, and we will not be liable for any fees or obligations related to those submissions. 

Sensient is an Equal Opportunity Employer, headquartered in Milwaukee, Wisconsin, USA.

#LI-AH1 
 

Skills Required

  • Bachelor’s degree in Chemistry, Biology, Cosmetic Science, Marketing, or a related field
  • Three years of marketing experience
  • Experience with a manufacturer, particularly in the beauty industry
  • Demonstrated excellence in copywriting and content marketing
  • Knowledge of marketing business practices, including market research, marketing technology, and budgeting
  • Proficiency with marketing software such as Mintel and Euromonitor
  • Proficiency with Adobe products
  • Project management skills from inception through implementation
  • Effective written and verbal communication skills with adaptable communication style
  • Creativity, flexibility, problem-solving, initiative, time management, and organization skills
  • Self-starter seeking upward mobility

Sensient Technologies Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sensient Technologies and has not been reviewed or approved by Sensient Technologies.

  • Fair & Transparent Compensation Fair pay is frequently highlighted as aligning well with job responsibilities, and base compensation is often framed as competitive for the industry. The overall package is commonly characterized as good when considering pay together with benefits.
  • Healthcare Strength Medical, dental, vision, and life insurance are consistently described as comprehensive, with day-one eligibility and strong employer premium cost-sharing noted for U.S. salaried employees. Low premiums are repeatedly emphasized as a differentiator in the health offering.
  • Retirement Support Retirement support is reinforced by a 401(k) match with immediate vesting and the presence of additional retirement vehicles such as an ESOP, with certain locations also referencing pension arrangements. This stack is presented as a meaningful component of total rewards beyond base salary.

Sensient Technologies Insights

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The Company
HQ: Milwaukee, WI
3,065 Employees

What We Do

We Bring Life to Products. Our name communicates what we do: Enhance SENSory experiences through specialized ingredIENTs, delivered through proprietary TECHNOLOGIES. Sensient Technologies Corporation is a leading global manufacturer and marketer of colors, flavors, essential oils and extracts. Sensient employs advanced technologies at facilities around the world to develop specialty food and beverage systems, cosmetic and pharmaceutical systems, colors, natural ingredients, and extracts. The Company’s customers include major international manufacturers representing most of the world’s best-known brands. Sensient has some 75 operational sites in 35 countries and customers in more than 150 countries worldwide. Learn more about how Sensient can help you discover your next color, flavor and specialty solutions at www.sensient.com

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