Marketing Specialist, Regional Marketing

AVEVA is creating software trusted by over 90% of leading industrial companies.

Salary Range:

This pay range represents the minimum and maximum compensation that the position offers, and final compensation can vary within the range depending on work location, job experience, skills, and relevant educational attainment and/or training. 

The Market Marketing Specialist plays a critical role in driving end-to-end marketing strategy and execution at the market level — from awareness and demand generation to customer engagement and retention. This role leads the planning and delivery of integrated campaigns that align with global strategies while meeting local market priorities.

You will act as the strategic connector between regional marketing, sales, and global marketing functions to build brand awareness, attract new customers, and deepen relationships with existing ones. You’ll manage a blend of digital, communications, and event-based programs to accelerate growth, strengthen customer advocacy, and deliver measurable business outcomes.

Key responsibilities

Marketing Strategy & Planning

• Develop and execute the local marketing strategy aligned with regional and global priorities, integrating awareness, demand generation, and customer engagement objectives.

• Analyze market trends, competitors, and customer insights to shape market-specific plans that drive pipeline growth and brand presence.

• Collaborate with global and regional marketing teams to localize campaigns, messaging, and content for relevance and impact.
   

Demand Generation & New Logo Acquisition

• Build and execute integrated campaigns targeting new accounts and industries, using digital channels, content syndication, paid and organic media, email, and webinars.

• Develop and maintain segmented contact databases to ensure precise targeting and personalization.

• Partner with sales and lead development teams to ensure timely lead follow-up and campaign optimization to maximize ROI.

• Manage local SEO/SEM and website localization in collaboration with the global web team.

• Collaborate with partners and alliances to co-execute campaigns, leverage MDF, and expand reach into new accounts.
   

Market Awareness & Communications

• Lead the execution of local brand awareness and communications programs in alignment with global brand, PR, and analyst relations strategies.

• Drive thought leadership initiatives and amplify global content at the local level to strengthen share of voice and perception in target industries.

• Develop and oversee local social media and influencer strategies, ensuring brand consistency and governance.

• Measure awareness performance (e.g., share of voice, reach, engagement) and optimize based on insights.
   

Customer Engagement & Retention

• Design and implement customer engagement programs to drive upsell, cross-sell, and loyalty across key accounts.

• Coordinate personalized Account-Based Marketing (ABM) initiatives targeting C-level executives in strategic accounts.

• Develop and manage referral and advocacy programs to strengthen brand trust and customer influence.

• Establish and nurture customer user communities to encourage collaboration and knowledge-sharing.

• Manage strategic customer communications to ensure consistent messaging and reinforce AVEVA’s value proposition.

Events & Local Activation

• Plan, organize, and promote events — including customer roundtables, webinars, tradeshows, and industry conferences — aligned to local marketing priorities.

• Support digital and field activation to enhance awareness, demand, and customer engagement.
   

Measurement & Optimization

• Track and report on marketing performance across awareness, demand, and engagement metrics.

• Evaluate ROI and continually refine campaigns for improved efficiency and impact.

• Incorporate market intelligence and performance insights into planning and reporting.
   

Important Working Relationships

• Market and Regional Sales Leadership

• Regional and Global Marketing Teams

• Brand, PR, and Communications

• Content and Digital Marketing

• Ecosystem Marketing

• Portfolio and Industry Marketing

• Sales and Marketing Operations
   

Knowledge, Skills & Experience

• Experience in B2B marketing, with proven expertise across demand generation, communications, and customer marketing.

• Strong understanding of digital marketing channels, analytics, and campaign optimization.

• Hands-on experience with PR, social media, and thought leadership programs.

• Experience supporting customer engagement initiatives.

• Excellent strategic thinking and project management skills; able to manage multiple initiatives simultaneously.

• Strong analytical mindset and results orientation.

• Exceptional written and verbal communication skills, with the ability to tailor messages for diverse audiences.

• Collaborative and adaptable, thriving in a fast-paced, matrixed environment.

• Experience working with complex stakeholder groups, including sales, executives, and partners.
   

Core Attributes

• Digital-native, data-driven, and creative.

• Customer-obsessed with a focus on delivering measurable business outcomes.

• Strong collaborator and communicator.

• Proactive, organized, and detail-oriented.

• Thrives in ambiguity and takes initiative to drive clarity and progress.

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Marketing at AVEVA

At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources.

Whether you’re crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you’ll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.

Find out more: https://www.aveva.com/en/about/careers/

USA Benefits include:

Flex work hours, 20 days PTO rising to 25 with service, three paid volunteering days, primary and secondary parental leave, well-being support, medical, dental, vision, and 401K.

It’s possible we’re hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive.

Find out more: aveva.com/en/about/careers/benefits/

Hybrid working

By default, employees are expected to be in their local AVEVA office three days a week, but some positions are fully office-based. Roles supporting particular customers or markets are sometimes remote.

Hiring process

Interested? Great! Get started by submitting your cover letter and CV through our application portal. AVEVA is committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process.

Find out more: aveva.com/en/about/careers/hiring-process

About AVEVA

AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals, and minerals – safely, efficiently, and more sustainably.

We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy. Learn more about how we are progressing against our ambitious 2030 targets: sustainability-report.aveva.com/

Find out more: aveva.com/en/about/careers/

AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check.  Certain positions dealing with sensitive and/or third-party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.  AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.