Marketing Specialist - Livestock

Sorry, this job was removed at 07:26 p.m. (CST) on Wednesday, Feb 19, 2025
2 Locations
In-Office or Remote
Biotech • Pharmaceutical
The Role

Come Be Part of a Mission that Matters!

  • Analyzes specific markets to determine product needs, size of market, competition, and product positioning. Assist marketing personnel in collecting, interpreting, and acting upon detailed analysis of sales versus objectives by market segment and geographic region for identified products.
  • Assist Senior Marketing Manager and Marketing Managers in initiating WorkFront project requests related to advertisements, tradeshow material, marketing campaigns, eCommerce projects, etc.
  • Provide assistance with creation of payment requests in PN3 for marketing expenses.
  • Assist in content development, ensuring strategic messaging and audience engagement.
  • Assist Marketing in product and market surveys with the use of tools such as Zoomerang and/or SurveyMonkey.
  • Works with marketing personnel to analyze, rationalize and make recommendations for sales and market penetration objectives and the specific strategies necessary to achieve the same.
  • Assist Marketing Managers as needed in gathering distributor and direct sales data to evaluate product trends, marketing programs, and campaigns.
  • Assist in trade show planning, product samples, advertising, mailing, lead generations, qualifying, distribution and tracking of those leads. Makes recommendations to improve the process after measuring return on investment. Duties will include consulting with Marketing Managers to identify trade shows, assisting in booth organization, travel and assistance at industry shows or events, and organizing and maintaining a supply of Product Marketing trade show materials.
  • Understands working within budgetary guidelines and strives to reduce associated costs with shows and meetings.
  • Seeks out market opportunities based on market development, competitive moves, and innovative thinking. Identifies opportunities for growth based on new tactics, strategies, applications, and benefits. Works with marketing personnel to determine needs for products, competitive comparisons, packaging, format, etc. than can allow the realization of market opportunities and provides continuing prospects.
  • Participates in annual budgeting process.
  • Assist in maintaining sales-facing literature and collateral through digital platforms

WHO IS NEOGEN:

From farm to fork, we offer solutions to enhance the quality, quantity and safety of the global food supply. Our animal safety solutions are used on farms, veterinary practices and manufacturers around the world to provide the best animal care possible. Whether food or pharmaceuticals, Neogen’s provides a one-stop shop for the health and safety to our animals and our customers operations.

Neogen’s culture combines stability with a deep belief in providing professional and personal growth. Our Pillars of Trust — the principles that guide our everyday decision-making, include Openness, Honesty, Credibility, Respect, and Service. It’s our belief in these characteristics that provides a consistent, happy and healthy work environment for our employees.

Neogen Corporation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Neogen Corporation and has not been reviewed or approved by Neogen Corporation.

  • Healthcare Strength The benefits suite includes comprehensive medical, dental and vision coverage, plus disability, life insurance, and an Employee Assistance Program. These core coverages are consistently described as a relative bright spot.
  • Retirement Support A defined-contribution 401(k) with company match and immediate vesting is highlighted, alongside standard retirement and savings programs. This structure provides clear baseline retirement support for eligible roles.
  • Equity Value & Accessibility An employee stock purchase plan offers discounted access to company shares. This adds an ownership pathway that complements cash compensation.

Neogen Corporation Insights

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The Company
HQ: Lansing, MI
1,160 Employees
Year Founded: 1982

What We Do

NEOGEN Corporation develops and markets products dedicated to food and animal safety. The company’s Food Safety Division markets dehydrated culture media and diagnostic test kits to detect foodborne bacteria, natural toxins, genetic modifications, food allergens, drug residues, plant diseases and sanitation concerns. NEOGEN’s Animal Safety Division markets a complete line of diagnostics, veterinary instruments, veterinary pharmaceuticals, nutritional supplements, disinfectants and rodenticides.

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