Marketing Specialist, Korea & Japan

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Job title: Marketing Specialist, Korea & Japan

Reports to: Senior Marketing Manager in AUS

Location: Seoul, Korea

Job summary

To plan, develop and execute regional marketing activities under the guidance of the Senior Marketing Manager which are aligned to the APMEA marketing strategy with responsibility for the Korean and Japanese market as shown:

• Develop and manage a regional-specific marketing plan, targeted specifically at key markets and audiences in Korea and Japan, using knowledge of the specific regional audiences, channels, opportunities, and products
• Deliver and execute marketing activity that is strategically aligned, on brand, on time, on budget and effective, meeting business needs to drive revenue growth and gain competitive advantage
• Manage marketing and design resources, activities and infrastructure to deliver the agreed regional marketing objectives
• Provide regional expertise and knowledge, specifically in strategically prioritised cities/countries/regions

Specific responsibilities

• Develop and implement a comprehensive marketing plan in collaboration with the Senior Marketing Manager which clearly outlines the objectives, audience, scope, deliverables, schedule and budget and that is aligned with the overall Korean and Japanese commercial strategy in support of prioritised markets and audiences within the Korean and Japanese region
• Maintain the relevant elements of the marketing calendar and budget, ensuring that it is understood, adhered to, and delivered accordingly
• Oversee the development of briefs and allocation of tasks and responsibilities across regionally-specific marketing campaigns, activities, and request for ad hoc support, so that our marketing and design resources are used efficiently and effectively
• Liaise with colleagues in the wider APMEA and Global Marketing team, to leverage assets and tools centrally, and represent the needs of the region so they are localised/edited where needed
• Collate metrics and other ways of tracking the overall effectiveness of regional marketing activity, with a particular focus on commercial impact, and analyse and report on the overall effectiveness of all activity

• Write reports and advise Senior Management as required
• Maintain and expand market knowledge and marketing knowledge
• Provide support to the wider business when required

Social Media 

• Own contract organic social media strategy for Korea and Japan (where applicable)
• Manage HM Korea social channels 
• Plan & schedule posts 
• Daily review of global calendar & schedule/edit relevant posts for Korea and Japan
• Monthly report 

Tokyo Showrooms 

• Organising or supporting showroom events/activations
• Communication (e.g. Pardot invitations, co-ordinate social, internal comms) 
• Brief creative team regarding any artwork/graphics that might be needed

Budget 

• Manage ‘Korean & Japan’ budgets on an ongoing basis 
• Liaise with local Finance team

Websites 

• Manage and co-ordinate Homepage updates for JP regional site
• Allocate all inbound leads from website to Sales team via Salesforce
• Collect, manage and report on leads from Marketing activities (e.g. collect lead forms at exhibitions/LinkedIn, add to salesforce, allocate to sales, report)

Marketing campaigns and projects

• Lead projects and campaigns
• Understand global campaign and apply/localise as needed 
• Laise with wider Korean and Japanese team to understand regional priorities
• Set KPI’s
• Project Manage regional projects & campaigns
• Report results

PR  

• Identify and manage regional PR opportunities
• Brief regional Press Release to PR/editorial

Case Studies  

• Identify/vet regionally relevant and strategically aligned case study opportunities
• Point of contact for customer
• Conduct Interviews 

Provide Support to Regional Sales  

• Respond to ad hoc questions 
• Attend sales meetings to better understand where/how to support 

Translations 

• Proofread all online and print translations
• Attend briefing calls with translation agency 

Job holder requirements

Education and experience

Essential:

• Educated to degree level
• Fluent English – written and oral
• Native Korean

Preferred:

• Knowledge of Japanese language
• Marketing experience 3 years minimum
• Experience as a marketing specialist within a global organisation
• Commercial experience
• Other languages spoken

Competences

Essential:

• Strong project management skills – understanding the theories of project management and knowing how to use them efficiently
• Strong prioritisation skills – demonstrating the ability to decide which tasks are most important based on the size, scope and timeliness of each task
• Process oriented and driven
• Excellent and rigorous planner
• Strong communication skills – Written/Verbal
• Attentive to details, as well as the bigger picture
• Understanding of full marketing mix
• Can prepare written information in a manner appropriate to purpose, situation and audience
• Can use Microsoft Office suite of tools
• Can organise own time and work activities

Preferred:

• Strong Analytical skills – having the ability to deconstruct information into smaller categories in order to draw conclusions.
• Has experience in using digital marketing tools, such as Pardot
• Has experience in using SalesForce
• Experience of B2B marketing and ideally channel marketing
• Presentations to small or large groups, internal / external
• Commercial acumen, understanding of sales environment, processes and channels
• Has an understanding of Miller Knoll marketplace and customer base

Characteristics

• Interpersonal skills across multiple project stakeholders
• Can manage many tasks simultaneously
• Is able to drive (internal / external) relationships forward smoothly.
• Sets personal goals and strives to achieve them
• Is highly collaborative with a low-noise approach to problem solving.
• Is thorough and accurate
• Follows through on commitments
• Goes beyond expectations
• Driven and enthusiastic
• Is interested in architecture, interior or industrial design or having relevant experience working in the architecture and design industry.

Who We Hire?

Simply put, we hire everyone. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We’re committed to equal opportunity employment, including veterans and people with disabilities.

MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MillerKnoll Talent Acquisition at [email protected].