Marketing Specialist II

Summary and Objective  

Responsible for executing and overseeing various marketing activities including social media management, email marketing campaigns, graphic design, and copywriting. The Marketing Specialist will play a crucial role in promoting our brand, engaging with our audience, and driving results. 

Essential Functions 

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. 

• Develop and execute social media strategies to increase brand awareness, engagement, and followership. 
• Create, schedule, and publish content on various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn). 
• Monitor and analyze social media metrics to track the performance of campaigns and make data-driven improvements. 
• Stay up-to-date with social media trends and industry best practices. 
• Monitor social media accounts for comments and follow company procedure when a response is required. 
• Plan, create, and execute email marketing campaigns, including newsletters, product announcements, and promotional emails. 
• Work with internal teams to ensure brand and product consistency. 
• Segment email lists and personalize content to target specific audience segments. 
• Monitor email performance metrics, optimize open and click-through rates, and ensure CAN-SPAM compliance. 
• Design visually appealing marketing collateral, including digital banners, social media graphics, email templates, and advertisements. 
• Collaborate with internal teams to ensure brand consistency in all design materials. 
• Stay current with design software and industry trends to produce high-quality visuals. 
• Write persuasive and compelling copy for marketing materials, including website content, blog posts, product descriptions, and social media captions. 
• Maintain brand voice and messaging consistency across all channels. 
• Edit and proofread content for accuracy and clarity. 
• Collaborate with the content team to generate creative ideas for blog articles, videos, and other content that aligns with marketing goals. 
• Assist in content production by providing input and supporting content creators. 

Skills and Abilities

• Ability to perform consistently in a continuous fast paced environment. 
• Proven experience in social media management, email marketing, graphic design, and copywriting. 
• Strong written and verbal communication skills. 
• Excellent attention to detail and proofreading abilities. 
• Creative thinking and the ability to work both independently and collaboratively. 
• Ability to meet deadlines and work in a fast-paced environment. 
• Must be authorized to work lawfully in the United States, must provide two forms of Federal Identification. 

Competencies 

• Proficient in Microsoft Office Suite or related software used to complete and maintain records. 
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva). 
• Familiarity with email marketing platforms (e.g., HubSpot, Salesforce) and social media management tools. 
• Basic knowledge of SEO and analytics tools is a plus. 

Supervisory Responsibilities 

• This position has no direct supervisory responsibilities  

Work Environment 

• Typical office and computer lab environment with frequent interruptions. 
• Exposure to loud noises including but not limited to airplane machinery and jet engines. 

Physical Demands 

• Ability to see and hear clearly 
• Ability to read, comprehend, and speak English clearly 
• Ability to sit, stand, and walk for extended periods 
• Must be able to frequently lift and pull objects weighing up to 30 pounds 

Dress Code and Uniform 

• Well-groomed appearance 
• Adherence to department dress code 

Travel Required 

• None  

EEO Statement  

flyExclusive does not discriminate based on race, color, religion, sex (including pregnancy, sex stereotyping, gender identity, gender expression or transgender status), national origin, sexual orientation, physical or mental disability, age, protected genetic information, status as a parent, marital status, political affiliation, or retaliation based on prior protected EEO activity. 

Other Duties 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. 

Required Education and Experience 

• High school diploma or equivalent required  
• Must be 18 years of age or older  
• Candidates with prior related experience to Aviation will be given priority  
• Must be authorized to work lawfully in the United States, must provide two forms of Federal Identification  
• Candidates must successfully complete a comprehensive background check prior to employment. This includes verification of previous employment, education, criminal history, and any other relevant information necessary to determine the suitability for the position.    

Preferred Education and Experience 

• Bachelor’s degree in marketing, communications, or a related field