Marketing Specialist (GTM Premium Sport)

Reposted 14 Days Ago
Be an Early Applicant
Hiring Remotely in Bangkok, Phra Nakhon, Bangkok, THA
Remote
Mid level
Information Technology • Software
The Role
Develop and execute go-to-market sports marketing strategies (NBA, NFL, ATP, LPGA/PGA) to drive subscribers and viewership. Monitor sales performance, analyze data, manage marketing materials, design customer journeys, oversee campaign implementation, and manage budgets.
Summary Generated by Built In

Become a part of Thailand’s no.1 Digital Service Provider, Who strives to provide best services that help people fulfil their dreams.

We are looking for potential candidates who are eager to learn and grow to join our young talent team.

Job Posting Location

Bangkok

Job Summary

Develop sports product marketing strategy:
Basketball (NBA), golf (LPGA, PGA), tennis (ATP), American football (NFL) goes to market plan and implement marketing strategies and campaigns to drive subscribers' revenue and viewer.

Job Description

  • Develop sports product marketing strategy: , basketball (NBA), golf (LPGA, PGA), tennis (ATP), American football (NFL) go to market plan and implement marketing strategies and campaigns to drive subscribers' revenue and viewer.
  • Monitor sales performance, prepare reports, and analyze data to ensure targets are met and optimize future marketing initiatives.
  • Define the target audience and key messages to effectively reach and engage the target audience.
  • Manage all marketing materials including match day, big matches, fixtures, results as well as develop interesting and viral topics.
  • Design the customer journey, manage end-to-end implementation, and ensure successful deployment.
  • Manage the budget effectively to ensure marketing initiatives are executed within allocated resources.

Key Qualifications:

  • A degree in Marketing, Business Administration, Sports Management, or a related field.
  • Proven experience in marketing, especially within the sports industry.
  • Deep understanding of the football and sports audience, culture, fan behavior.
  • Creative, strategic thinker with a passion for football, basketball, golf, tennis, volleyball to create engaging marketing
  • campaigns or promotions.
  • Knowledge of the clubs, players, and commercial of the football league, NBA, NFL, Golf, ATP, volleyball
  • Strong written and verbal communication skills for dealing with cross-functional teams.
  • Proactive, self-motivated, and eager to learn.
  • Excellent organizational and time management skills.
  • Excellent command of English, both written and spoken.

Recruiter

Alisa Promchotchai (อลิสา พรหมโชติชัย)

Skills Required

  • Degree in Marketing, Business Administration, Sports Management, or related field
  • Proven experience in marketing, especially within the sports industry
  • Deep understanding of sports audiences, fan behavior, and sports culture
  • Knowledge of clubs, players, and commercial aspects of football, NBA, NFL, Golf, ATP, volleyball
  • Strong written and verbal communication skills for cross-functional collaboration
  • Excellent organizational and time management skills
  • Proactive, self-motivated, eager to learn
  • Excellent command of English, both written and spoken

AIS Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AIS and has not been reviewed or approved by AIS.

  • Healthcare Strength Health and wellness offerings include annual check-ups, vaccinations, and access to an onsite wellness center with medical and physiotherapy services. Insurance coverage extends to medical, dental, life, and accident protection from the first day of employment.
  • Retirement Support A voluntary provident fund is available alongside participation in the national Social Security system and access to an employee credit cooperative for savings and loans. Statutory protections such as compensation coverage for work-related injury or illness are also highlighted.
  • Parental & Family Support Leave and welfare supports cover compassionate leave and assistance for life events such as marriage, miscarriage, bereavement, and inpatient care. Stated provisions indicate attention to family needs that align with, and in places go beyond, standard local practice.

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The Company
HQ: Phayathai, Bangkok
4,005 Employees
Year Founded: 1990

What We Do

Advanced Info Service Public Company Limited (AIS) is the 5G Digital Service Provider with the most spectra to provide service, totalling 1420MHz . The company has the most subscribers in Thailand, counting over 45.7 million in September 2022. AIS is ready to power Thailand with 5G technology which currently covers 77 provinces through 3 core businesses: mobile phones, high-speed home broadband through AIS Fibre, and Digital Services in 5 aspects of video, the Cloud, digital payments, the Internet of Things (IoT) and services provided jointly with partners. The company is also expanding into AIS eSports and AIS Insurance Service. All of this is to proceed with the vision of becoming a Cognitive Tech-Co, to support a robust digital infrastructure for the country, boost the industrial sector’s competitive potential and upgrade quality of life for all Thais.

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