Marketing Specialist - FGI

Marketing Specialist - FGI

The Marketing Specialist will be responsible for development of marketing, branding, communication for the Forage Genetics International (FGI) business, including traits and internal seed brands. This position touches all customer types (internal/external) and requires a high degree of professionalism and integrity.

Seed Brand & Trait Marketing Support

• Responsible for the tactical execution of marketing, branding and communications for the brands and traits.

• Responsible for maintenance of websites, marketing material, SharePoint sites and web portals

Training & Education

• Responsible for updates and ongoing development of trait and brand training materials

• Collaborate with the sales team to determine topics, develop content and materials and communicate broadly

• Own and support the training tool management

Conference, Tradeshow & Event Support

• Responsible for FGI, trait and alfalfa brand industry conferences, tradeshow and field day events, with agencies, vendors, key conference contacts, sales, meeting and events and overall marketing team

• Arrange speakers, determine material needs, coordinate giveaways and promotional items, invite attendees, create excitement, and follow up with attendees (survey) as applicable.

• Manage booth opportunities as FGI seed brand marketing and trait support

GPOS Reporting Support

• Support collection of reporting, data cleanup, account reconciliation, communications and program review.

• Responsible for new system onboarding, communications and training and resources

• Use data to deliver insights and provide recommendations

Marketing Support

• Work with R&D to identify marketing needs

• Own the refresh and redesign of R&D facilities and customer facing events

• Check shared inbox regularly. Distribute or delete as necessary

• Work with marketing/channel manager to maintain/update portal materials

• Support PR, events and opportunities

Required Education & Experience:

• Bachelor’s degree in marketing, sales, communications or related discipline

• 2+ years successful experience in marketing (additional sales or operations experience a plus)

• Ability to work independently and in cross-functional teams.

• Proven ability to interact well with customers, suppliers, employees and management at all levels.

• Proven ability to solve and resolve issues quickly and effectively

• Demonstrated computer skills in Microsoft suite of products (Outlook, Word, Excel, Access, PowerPoint)

• Industry experience in agriculture, food sciences, or life sciences is preferred 

• Good written and verbal communication skills with all levels, presentation skills, concentration, memory and decision making all part of normal job. 

• Travel may be required up to 25%

The salary range for this role is $69,040 - $103,560

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

Neither Land O’Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.