Marketing Specialist (Digital, Social & Solutions) | Cybersecurity

Posted 7 Days Ago
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Collins, NY, USA
In-Office
Mid level
Artificial Intelligence • Big Data • Information Technology • Security • Software
The Role
The Marketing Specialist will execute marketing initiatives in digital and social spaces, managing content creation on the website and social platforms, and translating technical cybersecurity topics into customer messaging across various solutions.
Summary Generated by Built In

At Thales, we know technology has the ability to make our world more secure, sustainable, and inclusive – and that it’s all driven by human intelligence.

Because it takes human intelligence to build and power the systems and solutions that people depend on every day. So we stay curious and make space for diverse points of view. We share what we know and we challenge what’s possible.

From manufacturing and engineering to cybersecurity and space, we’re driving progress in some of the world’s most important industries – and working together to build a future we can all trust.

OUR BENEFITS 
In addition to interesting, engaging opportunities that impact at scale, and ongoing personal and professional development opportunities, Thales Cyber can offer you:

  • Competitive remuneration structure
  • Hybrid and flexible working options under the Thales Flex program
  • Paid parental leave and family support through Parents at Work
  • The day off on your birthday each year
  • Novated Lease options
  • Ongoing personal and professional development opportunities
  • Sonder – Wellbeing & Support Partner
     

ABOUT THALES 
Thales delivers cybersecurity products and services that keep people and assets safe, giving organisations confidence in the security of their digital journeys. Our solutions are deployed in 148 countries, helping governments to maintain sovereignty and organisations to preserve their strategic autonomy.
Thales is a global leader in cybersecurity - no.1 in data security - with more than 6,000 experts and developers worldwide. We bring trust and resilience to key industries including finance, health, retail and manufacturing, as well as critical sectors such as aerospace, defence, critical infrastructure and space.
 

YOUR ROLE
We’re looking for a hands-on Marketing Specialist to execute high-quality marketing across digital, social, and solutions/segment initiatives in a fast-moving Cybersecurity environment.

This is an execution-focused role with a clear 50/50 split across:

  • Digital + Social: publish and optimise content on our global website using Drupal and own our social calendar end-to-end
  • Solutions + Segment: translate technical cybersecurity topics into clear customer value and produce campaign-ready assets across all solution pillars
     

You’ll partner closely with solution services SMEs, sales, and marketing stakeholders to ensure our content is accurate, on-brand, visually sharp, and performance-driven for demand generation outcomes - using tools including Drupal and Salesforce Marketing Cloud to support campaign execution and measurable reporting.

  • Website (Drupal) & Digital Content Execution - Build, edit, and publish content in our global website framework using Drupal (landing pages, solution pages, event pages, blog updates, partner content)
  • Social - Own the Calendar (End-to-End) - Own the social calendar, including planning, drafting, scheduling, publishing, and optimization across the services business
  • Email & Marketing Automation (Salesforce Marketing Cloud) - Build and deploy campaign email communications using Salesforce Marketing Cloud, including setup of campaign emails, content blocks, and templated layouts aligned to brand standards
  • Digital Performance, Campaign Reporting & Continuous Improvement - Collaborate with our Global Web team to extract and interpret ANZ-specific digital performance across priority pages and campaigns (e.g., solution pages, landing pages, event pages, thought leadership)
  • Solution Storytelling & Messaging - Translate technical cybersecurity topics into customer-focused messaging across all solution pillars (equal priority), producing consistent value stories
  • Campaign & Segment Activation Support - Support integrated campaign execution by segment (industry and/or persona)
  • Stakeholder & SME Coordination - Gather inputs from solution SMEs, validate technical accuracy, and ensure claims and offers are evidence-based and approved
     

WHAT YOU’LL BRING

  • Ideally have 2-5 years’ experience in a marketing execution role (digital, content, campaign, or solution marketing)
  • Proven experience using a CMS (Drupal experience preferred)
  • Strong writing and editing ability - confident turning technical inputs into customer-ready messaging
  • Strong visual judgement and attention to detail (layout hierarchy, brand consistency, readability)
  • Ability to manage multiple workstreams, priorities, and approvals with strong organisation
  • Experience in creating or editing design files
     

WE ENCOURAGE YOU TO APPLY 
After you have applied, you will receive an email acknowledging your application. We’ll then provide a personalised experience for suitable applicants as we progress through the selection and assessment process. Prior to being offered employment, you will be required to complete pre-employment checks, including police and medical checks where applicable.
As a Defence security clearance is required for this role, applicants must be Australian citizens and eligible to obtain and maintain an appropriate clearance. To learn more about clearances, please visit http://www.defence.gov.au/AGSVA/.

It’s easy to dismiss the perfect opportunity if you don’t see yourself as the perfect fit. If this role feels right – no matter your background or personal circumstances – please introduce yourself or join our community. We’re committed to supporting a diverse workplace, and that starts here.

We’re proud to be endorsed by WORK180 as an Employer for All Women, but we know there’s always more we can do. We’ll continue to foster industry partnerships, employee resource groups (ERGs) and development opportunities to make Thales a genuinely equitable employer, for everyone.

Read more about our WORK180 endorsement.

Skills Required

  • 2-5 years' experience in a marketing execution role
  • Proven experience using a CMS (Drupal preferred)
  • Strong writing and editing ability
  • Strong visual judgement and attention to detail
  • Ability to manage multiple workstreams
  • Experience in creating or editing design files
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The Company
Arlington, VA
63,258 Employees

What We Do

Thales is a global high technology leader investing in digital and “deep tech” innovations – connectivity, big data, artificial intelligence, cybersecurity and quantum technology – to build a future we can all trust, which is vital to the development of our societies. The company provides solutions, services and products that help its customers – businesses, organisations and states – in the defence, aeronautics, space, transportation and digital identity and security markets to fulfil their critical missions, by placing humans at the heart of the decision-making process.

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