Marketing Specialist (BB Go to market )

Reposted 3 Days Ago
Be an Early Applicant
Hiring Remotely in Nonthaburi, THA
Remote
Senior level
Information Technology • Software
The Role
Develop and execute BB Go-to-Market strategies and integrated ATL/BTL campaigns. Conduct market and competitor analysis, define target segments and personas, manage budgets, track performance, produce reports and forecasts, coordinate localized marketing and events, and create communication materials to drive brand awareness and revenue.
Summary Generated by Built In

Become a part of Thailand’s no.1 Digital Service Provider, Who strives to provide best services that help people fulfil their dreams.

We are looking for potential candidates who are eager to learn and grow to join our young talent team.

Job Posting Location

Nonthaburi

Job Summary

Marketing Planning BB Go to market strategy and marketing plan for BB Go to market including managing communication and budget, execute end to end marketing plan, tracking / evaluation, and presentation.

Job Description

  • Responsible for Strategic Planning & Business Intelligence

  • Define key strategy for marketing plan and identify key strategic channels to develop and implement business plan and marketing strategies aligned with company goals.

  • Analyze and identify key strategic target segment and key action plan for each target segment

  • Analyze competitor offering and gather market intelligence for strategic decision-making including gather customer insights and define personas to guide targeted marketing efforts.

  • Create and present performance reports with actionable recommendations and rolling forecast to ensure revenue targets achieved and produce ideas for improvements.
    Go to market management

  • Plan and execute integrated ATL/BTL campaigns across online, offline, and APP platforms including localized marketing.

  • Coordinate with marketing RO to do localized marketing among communication, on ground activities and event to drive

  • Brand awareness and engagement.

  • Initiated & develop communication materials to support marketing initiatives.

  • Manage and control marketing budgets to ensure efficient fund utilization

Qualifications.

  • Education: Bachelor's or Master's degree.

  • Work Experience: Minimum 7 to 10 years of professional experience within the Telecom or Marketing sectors.

  • Industry Knowledge: Solid expertise in Telecom and Technology-related businesses.

  • Strategic Marketing: Strong capabilities in developing Go-to-Market (GTM) strategies and comprehensive marketing plans.

  • Data & Analytics: Highly skilled in utilizing marketing data tools for data analysis and insights.
    Work location base : Cosmo Office Park เมืองทองธานี

Recruiter

Narakorn Pengsawang (นรากร เพ็งสว่าง)

Skills Required

  • Bachelor's or Master's degree
  • 7 to 10 years professional experience in Telecom or Marketing
  • Solid expertise in Telecom and Technology-related businesses
  • Proven capability in developing Go-to-Market (GTM) strategies and marketing plans
  • Skilled in using marketing data tools for analysis and insights

AIS Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AIS and has not been reviewed or approved by AIS.

  • Healthcare Strength Health and wellness offerings include annual check-ups, vaccinations, and access to an onsite wellness center with medical and physiotherapy services. Insurance coverage extends to medical, dental, life, and accident protection from the first day of employment.
  • Retirement Support A voluntary provident fund is available alongside participation in the national Social Security system and access to an employee credit cooperative for savings and loans. Statutory protections such as compensation coverage for work-related injury or illness are also highlighted.
  • Parental & Family Support Leave and welfare supports cover compassionate leave and assistance for life events such as marriage, miscarriage, bereavement, and inpatient care. Stated provisions indicate attention to family needs that align with, and in places go beyond, standard local practice.

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The Company
HQ: Phayathai, Bangkok
4,005 Employees
Year Founded: 1990

What We Do

Advanced Info Service Public Company Limited (AIS) is the 5G Digital Service Provider with the most spectra to provide service, totalling 1420MHz . The company has the most subscribers in Thailand, counting over 45.7 million in September 2022. AIS is ready to power Thailand with 5G technology which currently covers 77 provinces through 3 core businesses: mobile phones, high-speed home broadband through AIS Fibre, and Digital Services in 5 aspects of video, the Cloud, digital payments, the Internet of Things (IoT) and services provided jointly with partners. The company is also expanding into AIS eSports and AIS Insurance Service. All of this is to proceed with the vision of becoming a Cognitive Tech-Co, to support a robust digital infrastructure for the country, boost the industrial sector’s competitive potential and upgrade quality of life for all Thais.

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