Marketing Specialist - B2B Product Marketing

Posted 7 Days Ago
Be an Early Applicant
Iṅḍas, Baṅkurā, Paschim Banngaal, IND
Hybrid
Mid level
Big Data • Fintech • Information Technology • Business Intelligence • Financial Services • Cybersecurity • Big Data Analytics
The Role
Supports B2B product marketing initiatives that increase brand visibility, generate qualified leads, strengthen market positioning, and support sales growth. Responsibilities include managing website content, SEO, digital analytics, thought leadership materials, integrated marketing campaigns, sales enablement assets, stakeholder and agency coordination, marketing calendars, KPI dashboards, and competitor and industry analysis across financial services and related sectors.
Summary Generated by Built In

TransUnion's Job Applicant Privacy Notice

Team Overview

Transunion INDAS marketing team is responsible for driving awareness, thought leadership, demand generation and customer engagement for TransUnion INDAS’s data, analytics, fraud, identity and decisioning solutions across the consumer services ecosystem. We bring TransUnion's Information for Good® purpose to life by helping businesses understand and adopt solutions that enable trust, smarter decisions, and economic opportunity. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview And Core Responsibilities

This role will help build and scale the marketing function. Person will support and drive initiatives to increase brand visibility, generate qualified leads, strengthen market positioning, support sales growth and establish TransUnion INDAS as a trusted thought leader in the financial services ecosystem.

· Ideal candidate will have 2-6 years of experience in B2B or product marketing, with hands-on exposure to CRM, marketing automation, CMS and email marketing platforms, along with strong PowerPoint and Excel skills. Preference will be given to candidates from financial services, consulting, technology, or data and analytics organizations.

· Manage and optimize website content, landing pages, SEO and digital analytics to drive higher website traffic, improve user engagement and increase conversion performance.

· Develop compelling thought leadership and marketing content, including white papers, in-dustry reports, case studies, videos and product collateral, to communicate customer value, educate the market and strengthen TransUnion INDAS industry positioning.

· Plan and execute integrated B2B marketing campaigns across digital, email, webinar and partner channels to drive lead generation, nurture prospects and support business growth ob-jectives.

· Develop sales enablement assets, including customer presentations, solution one-pagers, capability decks and other customer-facing collateral, to support business development efforts and ensure consistent, impactful messaging across client interactions.

· Monitor industry trends, competitor activity and customer needs across banking, fintech, NBFC, ecommerce, insurance and payments sectors to support positioning and go-to-market strategies.

· Manage marketing calendars, coordinate stakeholders and agencies, track campaign performance, maintain marketing assets and build KPI dashboards for continuous optimization.


Required Knowledge And Experiences

Proficiency in CRM platforms (Salesforce, HubSpot, or equivalent), Canva and/or Adobe Creative Suite, CMS platforms (WordPress, Adobe Experience Manager or similar), email marketing platforms (Eloqua or equivalent), marketing automation tools and Microsoft PowerPoint and Excel, along with a basic understanding of marketing dashboards, reporting and analytics.

We’re also looking for the preferred skills below. Whether you are proficient or could use some brushing up, we’re happy to support your career development and growth in marketing automation platforms, CMS platforms and web content management , SEO/SEM, Storytelling and content writing skills.


TransUnion Overview:

At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.


Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting-edge technology.


TransUnion Job Title


Consultant, Marketing

Skills Required

  • 2-6 years of experience in B2B or product marketing
  • Hands-on experience with CRM platforms such as Salesforce, HubSpot, or equivalent
  • Experience with marketing automation platforms
  • Experience with CMS platforms such as WordPress, Adobe Experience Manager, or similar
  • Experience with email marketing platforms such as Eloqua or equivalent
  • Proficiency with Canva and/or Adobe Creative Suite
  • Proficiency with Microsoft PowerPoint and Excel
  • Basic understanding of marketing dashboards, reporting, and analytics
  • SEO/SEM knowledge
  • Storytelling and content writing skills
  • Experience in financial services, consulting, technology, or data and analytics organizations

What the Team is Saying

Patrick
Tiana
Jason
Lauren
TC
Jay
Aayushi
Paul
Alex Barnett
Sheetal Wathare
TransUnion
TransUnion

TransUnion Compensation & Benefits Highlights

  • Healthcare Strength Health coverage is described as strong, with multiple plan choices, reasonable deductibles, and access to mental‑health resources like Spring Health.
  • Leave & Time Off Breadth Flexible Time Off for salaried roles, PTO for hourly roles, paid holidays, wellness days, and hybrid flexibility underpin generous time‑away options.
  • Parental & Family Support Parental and caregiver benefits are emphasized, including 12 weeks of paid parental leave with a gradual return, adoption assistance, dependent‑care FSA, and Care@Work backup care from day one.

TransUnion Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Chicago, IL
13,000 Employees
Year Founded: 1968

What We Do

TransUnion is a global information and insights company that makes trust possible by ensuring that each consumer is reliably and safely represented in the marketplace. We do this by having an accurate and comprehensive picture of each person. This picture is grounded in our legacy as a credit reporting agency which enables us to tap into both credit and public record data; our data fusion methodology that helps us link, match and tap into the awesome combined power of that data; and our knowledgeable and passionate team, who stewards the information with expertise, and in accordance with local legislation around the world. Because of our work, organizations can better understand consumers in order to make more informed decisions, and earn their trust through great, personalized experiences, and the proactive extension of the right opportunities, tools and offers. In turn, consumers can be confident that their data identities will result in the opportunities they deserve. We make trust possible, so businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®—it’s our purpose, and what drives us every day.

Why Work With Us

Our culture is welcoming, energetic and innovative. There’s an overall synergy that flows throughout TransUnion, creating a sense of unity in knowing that we’re all working to achieve the same overall goal. We’re dedicated to providing opportunities for our people to get involved and stay connected with their colleagues across the globe.

Gallery

Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery

TransUnion Teams

Team
Invested in Tech Teams
About our Teams

TransUnion Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
HQChicago, IL
MX
Amsterdam, NL
Bengaluru, IN
Boca Raton, FL
Bogotá, Colombia
Burlington, ON
South Africa
Cerqueira César, Sao Paulo
Chennai, IN
Cherry Hill, NJ
Cork, County Cork
Crum Lynne, PA
Denver, CO
Greenwood Village, CO
Guaynabo, PR
Gurugram, IN
Hamburg, DE
Hyderabad, IN
Johannesburg, ZA
TransUnion UK Head Office
London, GB
Louisville, KY
Madrid, ES
Makati, PH
Mumbai, IN
New York, NY
Pune, IN
Reston, VA
San Luis Obispo, CA
Santiago, CL
Sydney, NSW
Toronto, ON
Ulloa, La Aurora
Washington, US
White Plains, NY
Learn more

Similar Jobs

TransUnion Logo TransUnion

DVP - Sales

Big Data • Fintech • Information Technology • Business Intelligence • Financial Services • Cybersecurity • Big Data Analytics
Hybrid
Iṅḍas, Baṅkurā, Paschim Banngaal, IND
13000 Employees

TransUnion Logo TransUnion

Data Analyst

Big Data • Fintech • Information Technology • Business Intelligence • Financial Services • Cybersecurity • Big Data Analytics
Hybrid
Iṅḍas, Baṅkurā, Paschim Banngaal, IND
13000 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account