Marketing Specialist (Apprentice)

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Job Title: Marketing Specialist – 2-Year Apprenticeship 
Location: Issy-les-Moulineaux, France 
Start Date: 24 August 2026 
Department: EMEA Integrated Marketing (France) 
Reporting Line: Reports to the Integrated Marketing Manager for France (Cathy Oliveira) 

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About the Role 

We are seeking a highly motivated Marketing Intern to join our international corporate environment in Paris. This 2-year apprenticeship offers hands-on experience across both field and digital marketing, with a strong focus on market segmentation and Account-Based Engagement (ABE). 

You will work closely with cross-functional teams and gain exposure to global campaigns, data-driven strategies, and the integration of AI tools in modern marketing practices. 

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Key Responsibilities 

• Field Marketing 

  • Support the planning and execution of regional marketing campaigns and events 

  • Coordinate with sales teams to align marketing initiatives with business objectives 

  • Assist in managing partnerships, sponsorships, and local activations 

• Digital Marketing 

• • Contribute to digital campaigns (email, social media, web, paid media) 

  • Monitor campaign performance and prepare analytics reports 

  • Optimize content for SEO/GEO and user engagement 

• Market Segmentation & ABE 

  • Assist in identifying target segments and building customer personas 

  • Support the development and execution of ABE strategies 

• AI & Marketing Technology 

• • Leverage AI tools for content creation, data analysis, and campaign optimization 

• • Stay updated on emerging marketing technologies and best practices 

• Creative & Design Support 

• • Create and adapt marketing assets using design tools (presentations, social visuals, campaign materials) 

• • Ensure brand consistency across all communications 

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Profile Requirements 

Currently enrolled in a Bachelor’s or Master’s degree in Marketing, Business, or a related field 

Fluent French speaker with strong professional proficiency in English 

Strong interest in both field and digital marketing 

Basic understanding of market segmentation and/or Account-Based Marketing is a plus 

Familiarity with AI tools applied to marketing (e.g., content generation, analytics) 

Proficiency in design tools (e.g., Adobe Creative Suite, Figma, or similar) 

Analytical mindset with attention to detail 

Strong communication and teamwork skills 

Ability to work in an international, fast-paced corporate environment 

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What We Offer 

A structured 2-year apprenticeship with mentorship and learning opportunities 

Exposure to global marketing strategies and cross-cultural collaboration 

Hands-on experience with modern marketing tools, including AI-driven solutions 

A dynamic and inclusive workplace in Paris 

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How to Apply 

Please submit your CV and a short motivation letter in English or French outlining your interest in the role and relevant experience. 

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If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.

Reasonable Accommodations:

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.