Marketing Specialist (AIS Play Sport Go-to-Market)

Become a part of Thailand’s no.1 Digital Service Provider, Who strives to provide best services that help people fulfil their dreams.

We are looking for potential candidates who are eager to learn and grow to join our young talent team.

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Job Summary

Job Description

Responsibilities

• Develop go-to-market plans and execute marketing strategies and campaigns to drive subscriptions, revenue, and viewership for both the Premier League and Thai League.
• Define the target audience and key messages to effectively reach and engage the target audience.
• Manage and oversee a range of media channels aimed at driving sales growth, including direct-to-customer media, in-store visibility, and integrated online and offline platforms.
• Manage all sales channels efficiently, delivering sales support information, materials to support sales team, or incentives program when needed.
• Manage all content displayed on AIS PLAY broadcasting platforms, including big matches and matchday programming.
• Design the end-to-end customer journey, oversee full implementation, and ensure a smooth and successful deployment, including preparing customer Q&A and managing customer inquiries.
• Monitor sales performance, prepare reports, and analyze data to ensure targets are met and optimize future marketing initiatives.
• Motivate and maintain relationships with partners and work closely with them.
• Work closely with cross-functional teams, including communication, public relations, social media, product development, regional marketing, and internal designers.
• Manage the budget effectively to ensure marketing initiatives are executed within allocated resources.
• Take prompt action and remain on standby to manage any urgent changes.

Candidate Qualifications:

• Bachelor’s degree or higher in Marketing, Business Administration, Communications, or a related field.
• 5–8 years of experience in marketing, content strategy, or commercial operations—preferably in media, sports, or digital platforms.
• Proven track record in developing and executing go-to-market strategies and multi-channel campaigns.
• Strong understanding of sports fan behavior and ability to craft engaging, targeted messaging.
• Experience managing sales channels and supporting sales teams with tools, materials, and incentive programs.
• Familiarity with content management across digital broadcasting platforms.
• Skilled in designing and implementing customer journeys, including handling inquiries and preparing FAQs.
• Strong analytical skills with the ability to monitor performance, generate reports, and optimize future initiatives.
• Excellent collaboration skills to work cross-functionally with internal teams and external partners.
• Budget management experience with a focus on ROI and resource efficiency.
• Ability to work under pressure and respond quickly to urgent changes or challenges.

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