At Franciscan, our Marketing Specialists role offers opportunities in many aspects of marketing with a wide variety of responsibilities. This role is critical to support the cardiovascular service line for the system in a deadline-driven, fast paced environment, assisting in the planning, execution and tracking of marketing campaigns, projects and events across various channels like social media, website, e-mail/text, events, paid media, news media, and referral streams.
WHO WE ARE
With 12 ministries and access points across Indiana and Illinois, Franciscan Health is one of the largest Catholic health care systems in the Midwest. Franciscan Health takes pride in hiring coworkers that provide compassionate, comprehensive care for our patients and the communities we serve.
WHAT YOU CAN EXPECT
- Marketing Support Provides support to the cardiovascular service director in marketing initiatives across Franciscan Alliance. Assist in managing and coordinating promotional materials (brochures, postcards, posters, banners, etc.), advertising assets, patient testimonials (videos, blogs, etc.), physician podcasts, digital content (email campaigns, webpages, social media, etc.) in collaboration with system marketing team. Manage and monitor CRM campaigns with service line director (web pages, emails, downloadable materials, promotional incentives, contact center workflow, etc.). Required to complete assigned tasks on a project in a timely manner and provide regular project updates to director.
- Developing Relationships Develops and maintains positive relationships with coworkers, administrative staff, business development and clinical staff to meet the needs of the local community and promote new and existing Franciscan products and services.
- Community Outreach Collaborates with community outreach managers to support marketing and community outreach strategies that promote service line and enhance Franciscan's image in the community. This includes implementing and participating in sponsorships/events, community outreach events, health fairs/screenings, seminars, webinars, etc. Some nights and weekend events required; some travel and overnight required.
- Social Media & Digital Marketing Works with social media team to create content calendar for the service line across the system, including coordinating and developing assets for patient testimonials and physician interviews for use in blogs, videos, podcasts and social media platforms. Works with web team to create audit and update service line webpages and works with CRM digital marketing team to generate digital content for email campaigns and CRM webpages.
- Effective Communications & Public Relations Works with the public relations team to represent the hospital and coordinate with others in various marketing and communications activities to internal and external audiences. Utilizes effective, positive communication skills in all aspects of the role. Prepares and edits a variety of written communications for use in marketing and communications activities. Employs effective writing and editing skills in all aspects of position responsibilities.
Qualifications
- Required Bachelor's Degree Marketing, marketing research or communications
- Required 2 years Marketing specialist
- Preferred 2 years Healthcare
TRAVEL IS REQUIRED:
EQUAL OPPORTUNITY EMPLOYER
It is the policy of Franciscan Alliance to provide equal employment to its employees and qualified applicants for employment as otherwise required by an applicable local, state or Federal law.
Franciscan Alliance reserves a Right of Conscience objection in the event local, state or Federal ordinances that violate its values and the free exercise of its religious rights.
Franciscan Alliance is committed to equal employment opportunity.
Franciscan provides eligible employees with comprehensive benefit offerings. Find an overview on the benefit section of our career site, jobs.franciscanhealth.org.
